The world awaits your next big idea

1. The World Awaits Your Next
Big Idea
IDEAS AT WORK The Economic Times Power of Ideas is back
to celebrate the spirit of entrepreneurship.
Whether you are a garage operation, or someone nursing
an idea, this programme is for you

2. Contd..
We constantly ask when India will produce the next Google, Facebook or
Uber. Many reasons are given but I believe it starts with the thinking. You
must, right at the start, think and believe that your product, your company ,
is global. Google didn't say it wants to index all information in Mountain
View, or California, or the United States. No. It said it wants to index all the
information in the world -global from Day One.
Similarly , Uber didn't say it is the private driver for everyone in the United
States. It said `Everyone's private driver.' Global from Day One. Sometimes
people feel that problems are unique. In some cases, that may be so, but I
find that for the most part people around the world have similar problems
that can be solved by similar solutions. Just as so many ideas that originated
in the US or other markets have been applicable and successful in India as
well, so why do we assume that India's problems are India's alone?
Why deprive the rest of humanity of your phenomenal innovation ?

3. Contd..
So think that you will be global from Day One. This should be one of the core goals
of the company -something you should actively work on, fiercely protect and
always uphold, whether against existing or new investors, your team, competitive
distractions or whatever else that comes. Make this part of your culture so
everyone is thinking and benchmarking themselves globally .
When we launched in Singapore in 2012, many told us that it was foolish to do so.
We were ourselves a bit sceptical about whether an advanced market like
Singapore would have need for our product.Around the same time, I was at an
event in Germany . When I reached the Practo booth I remember thinking that
Germany probably has products years ahead of this so it will be good learning for
us in Practo. But to our surprise, both in Singapore and in Germany, we found
doctors blown away by what we had done. They loved the product and wanted to
try it out right there and then. So I learned that the same problem existed, and was
solved by the same product.

4. Contd..
Equally important, going global improves your product. No matter how great
you think your product is, it will always improve significantly if you go
beyond India to tap other markets and find other users who will try it. In
Singapore, we learnt a lot about how healthcare is practiced in a developed
country , how responsive and scalable our infrastructure needs to be. We
took a lot of these learnings and put them back into our product so that the
next version was 10x better.What we also did was to not build a `Singapore
version' we decided that if we go to a country and learn something that is
better, we will upgrade our product globally to reflect that, not do isolated
versions for each country . This has many benefits. Apart from simplifying
and eliminating product variations, it has a far more important benefit -it
helps the industry itself crossleverage best practices from regions they would
otherwise not go to for discovering insights.

5. Contd..
So building global is good for your product, it is good for the business, it
is good for the country . Most important, it is good for consumers who
will continuously get highquality products that will improve their lives.
Is it easy? Of course not. But then very few things worth doing really
are. The world is waiting to be delighted by you. Show them what you
can do. Build Global. Do Great.(The author is cofounder and CEO of
doctor discovery platform Practo)

6. For details and bookings contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015