AIDIAS CONSULTING SERVICES FOR MANAGEMENT, MARKETING & BUSINESS CONSULTING

1. aidias™
affiliating with businesses to help them grow™
www.aidias.in Business. Affiliation. Growth.

2. The “idea” behind “aidias”
aWARENESS
iNQUISITIVENESS
dESIRE
iNTENTION
aCQUISITION
sALES
The promise to manage this “funnel” better
www.aidias.in

3. Business is “Managing Humans”
HR
Customer
Business
www.aidias.in

4. USP of aidias
Understand
Evaluate
Strategize
Partner
aidias works as an extended team to implement its recommendations
www.aidias.in Business: Affiliation: Growth

5. The aidias promise: 4 E’s
Execution
Excellence
Expertise
Experience
www.aidias.in Business. Affiliation. Growth.

6. Customer. Strategy. Implement. Results.
• Define primary target customer
• Understand behaviour
• Ascertain motivation
• 24 hour day cycle of customer
• How to improve relative position of my brand
• Why should he prefer my brand over others
• How to deliver the brand promise
• How to maximize life time value of my brand
• Do my internal processes support brand plans
• Are my team members motivated to deliver
• Are my team members trained to face customers
• Do I have finances to meet my expectations
www.aidias.in Business. Affiliation. Growth.

7. Areas of Expertise @ aidias
Specialized Market Research Customized Training
Business
Development Strategy
& Implementation
Growth Funding Guidance & Corporate Identity Development &
Implementation Management
www.aidias.in Business. Affiliation. Growth.

8. Business Development is all encompassing
@ Business Audit & Business Plans
@ Validation of all business processes & recommendations for improvements
@ Creation & implementation of Standard Operating Plans (SOP)
@ Evaluation of existing business plan
@ Creation and execution of business plans for
@ Brand extensions
@ New products
@ Related or unrelated diversification projects
@ Marketing, Communication, Media & Advertising
@ Creation and execution of marketing plans for existing & new brands
@ Brand portfolio rationalization
@ Media benchmarking for optimum resource allocation
@ Communication efficacy measurement tools and techniques
@ Ideation and execution support for innovative marketing programs
www.aidias.in Business. Affiliation. Growth.

9. Business Development is through “humans”
@ Human Resources Management & Development
@ Human Resource Optimization & organizational restructuring
@ Aligning individual goals with organizational business goals
@ KRA setting, appraisals and compensation management
@ Creation and execution of HRM policies and procedures
@ Customized Training at all levels
@ Senior management training for goal setting and vision formulation
@ Human skills development training
@ Communication skills- oral, written, presentation
@ Behavioral training- leadership, team building, assertiveness, time management
@ Stress management and burn out
@ Selling skills, customer care orientation
@ H R skills development
@ Interviewing & appraisal techniques
@ Total Productivity Management(TPM) training at shop floor
www.aidias.in Business. Affiliation. Growth.

10. Business Development needs monies & cost control
@ Finance & Fund Management
@ Cost management and benchmarking for every major business process
@ Preparing organization for increasing valuation
@ Expert diligence for attracting investments
@ Tie up with foreign partners for knowhow and funds
@ Business migration to and from U K
@ Corporate governance and legal guidance especially international law
@ Manufacturing and Technical Intervention
@ Manufacturing process audit for identifying improvement areas
@ Shop floor level intervention for
@ Reducing costs
@ Optimization of energy usage
@ Reducing manufacturing wastage
@ Improving shop floor employee productivity
www.aidias.in Business. Affiliation. Growth.

11. Business Development needs sales & logistics control
@ Sales Management
@ Creation of SOP for sales processes to enable faster decision & compliance
@ Sales force number and productivity optimization
@ Creation of reporting tools and top management dashboards
@ Creation of sales aids and selling tools
@ Sales force motivation and design of incentive plans
@ Organization of innovative sales and launch conferences
@ Distribution & Logistics Management
@ Distribution benchmarking at market place
@ Cost optimization and efficiency improvement of distribution channels
@ Logistics planning to minimize sales return
@ Production planning science for inventory management
@ Information dissemination planning for control and tracking
www.aidias.in Business. Affiliation. Growth.

12. Market Research is action @ aidias
@ Senior team members who actually conduct the research
@ Team has unique blend of “researchers” and “users”
@ Adept at both qualitative & quantitative research
@ Experience of virtually all industries and type of research
@ Capable of offering services in India, UK, Africa & UAE
@ Reports are not complex charts and jargons
@ Research findings converted into actionable strategies
@ Not afraid to state the “unpleasant” in the interest of brand
@ Research is demystified and made cost effective @ aidias
www.aidias.in Business. Affiliation. Growth.

13. Corporate Identity attracts talent
@ Articulation of “Corporate Purpose”
@ Defining Corporate “image” & “behaviour”
@ Create corporate “identity” by recommending
@ corporate “colours”,
@ “designs”,
@ “touch point behaviour”
@ Provide “strategic” as opposed to “tactical” PR
@ Provide training to senior management
@ on business etiquettes
@ media relations
@ Create communication to attract bright “talent”
www.aidias.in Business. Affiliation. Growth.

14. Preparing and Seeking Investment
@ Guiding the organization in preparing for investors
@ Study of processes and improvement thereof
@ Ascertaining the best method of funding for the business
@ Preparing the documents for attracting investors
@ Expert diligence is always beyond financial numbers
@ Actually identifying investors for funding
@ Interact with the investors to convince them for investments
@ Ensure protection of interest for the investor
@ Guide the organization to deliver the promises to investors
@ Identify and induct Independent Directors for the Board
www.aidias.in Business. Affiliation. Growth.

15. Experts. Expertise. Experience
•Deepak Pramanik: IIT, IIM, 22 Years
Marketing & •Professor Amitabha Chattopadhyay: Jadavpur, IIM, Florida, 29 Years
• Bhaskar Bhattacharysa: IIT,IIM, Harvard, 30 Years
•Indrani Sen: Presidency, Jadavpur, 37 Years
Research •Aparna Sinha: London University, 32 Years
•Sushmita Roy: Lady Brabourne, IISWBM, 18 Years
Technical & •Sumit Modak: IIT, Harvard, JIPM, 40 Years
•P K Bose: BHU IT, 37 Years
•Biswanath Ghosh: Jadavpur, IIM, 30 Years
HR •Amit Basu: CNMC, 30 Years
Finance, Legal •Anirban Mukhopadhyay: Gokhale, ACA, ICWA, 13 Years
•Linda Spedding: London University, 35 Years
• Rohit Surana: St Xaviers, ACA, ICWA, 7 Years
& Governance • Professor A K Bhattacharya: FCA, FICWA, DMA(ICA), D. Phil, 30 Years
• S R Dutta: FCA, 40 Years
www.aidias.in

16. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i.
TOM score increased by 5 points
within 2 years
Training ii. Business growth exceeds Market
growth
Market Research iii. Distinct improvement in Customer
Service
(SINCE JANUARY 2004)
Corporate iv. Expansion within & outside India
Identity v. Focused activities for NRI customers
SECTOR: RETAIL/ FASHION
Strategy i. Repositioning the mall
ii. Monthly Sales doubled in 3 months
Training iii. Conversion ratio up from 25% to 42%
iv. Tie-up with fashion designer invited
Market Research for London Fashion Week
(DEC 2009- MAR 2010) Corporate
Identity
www.aidias.in Business. Affiliation. Growth.

17. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Entire launch planning & execution
ii. 2nd largest brand in Shoppers’ Stop
Training within 18 months
iii. Clear No. 2 Brand Pan India within 3
Market Research years
Corporate
SECTOR: RETAIL/ FASHION
Identity
(APRIL 2005 – FEBRUARY 2010 )
www.aidias.in Business. Affiliation. Growth.

18. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i.
Business turnover grows 8 times in 4
years
Training ii. Company valuation doubles in 1 year
for PE investment
Market Research iii. Company diversification &
International tie-ups handled
Corporate Identity iv. By far the leader in vocational
training
SECTOR: EDUCATION
(SINCE JANUARY 2005)
www.aidias.in Business. Affiliation. Growth.

19. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Ranking increased from #5 to #3
ii. 100% admission quota achieved
iii. Able to attract better quality students
“Pearl Academy of Fashion has improved
its ranking from No 5 in 2008 to No.3 in
2009 among fashion institutes in India
just behind NIFT, New Delhi and NID,
Ahmedabad, but ahead of all other NIFT
centres.
This improvement in ranking by one of
SECTOR: EDUCATION
the most prestigious newspapers in the
country is a matter on which all of us can
(JULY 2008 –DECEMBER2008)
be rightfully proud of. This could not
have been possible but for the hard work
put in by our team besides the support
extended by well-wishers like you.”
- AKG Nair, Director - Pearl Fashion
Academy
www.aidias.in Business. Affiliation. Growth.

20. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Occupancy increases from 60-
81%
Training ii. Dependence on singular doctor
reduced
Market Research iii. Expansion within & outside
Bengal
Corporate Identity iv. High degree of Customer Service
(SINCE OCTOBER 2004)
& Satisfaction
SECTOR: HEALTHCARE
Strategy i. 80% of individual outlets
breakeven
ii. Crossed 1 crore monthly turnover
within 4 months
iii. Optimized expenses by closing
down outstation shoppes
iv. Innovative marketing program for
(AUGUST 2008 – March 2009)
achieving local connect
www.aidias.in Business. Affiliation. Growth.

21. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Distinctive positioning for the
brand
Training ii. Clutter-free advertisement &
communication
iii. Enhanced Customer Service
through training
(JANUARY 2009 – APRIL 2009)
SECTOR: HEALTHCARE
Strategy i. Strategy for increasing footfalls
recommended & implemented
Training ii. Training conducted on 400
KPCMCH employees for improving
Customer Service
(DECEMBER 2009 – MARCH 2010)
www.aidias.in Business. Affiliation. Growth.

22. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Business plan for attracting
investors
Market Research ii. Fastest achievement of 1 lac
(DECEMBER 2009 – MARCH 2010) circulation mark.
iii. Streamlining of all internal
processes
iv. Distinctive ad marketing
strategies for higher revenues
Strategy i. Valuation increased from 83
crore to 150 crore in a year
SECTOR: MEDIA
Training ii. Unprecedented advertising
growth in depressed market
Market Research conditions
iii. Record circulation growth in 3
month’s time
(April 2007 – December 2008) iv. Successful geographical
expansion of the brand
www.aidias.in Business. Affiliation. Growth.

23. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. 50% growth in revenue (Ad
industry grew @ 4%)
Training ii. Maruti, Samsung, LG, HLL, PCC
etc. became regular
iii. Rs 70 lacs generated through
events
iv. Puja number fetched record
revenue of Rs 42 Lacs
(JANUARY 2004 – MARCH 2005)
Training i. Team rated the best by
SECTOR: MEDIA
independent trade magazine
ii. Became 2nd best business
magazine within 18 months
“I cannot believe that these are
the same people who had
(JANUARY 2007)
begun 3 days back”
- G Muralidharan, VP- Mint
www.aidias.in Business. Affiliation. Growth.

24. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. The pioneer in Dynamic Digital
Signage in India
Training ii. Marketing and pricing strategy
copied by all
Market Research iii. Revenue of 1.6 crores in 12
months
Corporate Identity iv. Successfully sold off to OOH
(FEBRUARY 2006 – AUGUST 2007) Media
Strategy i. Business Plan with clear cut way
SECTOR: MEDIA
forward for 24 months
(JULY 2008 )
www.aidias.in Business. Affiliation. Growth.

25. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Exclusive partner for Dow Jones
Conferences & Events in India
(SINCE APRIL 2009)
Training “I have attended several
international workshops at WAN,
INMA and other forum. I have never
SECTOR: MEDIA
come across any workshop which
can hold the audience spellbound
and prescribe solutions which can
be implemented as soon as one
(SINCE DECEMBER 2006)
finishes the session”
- Sarmad Ali- MD, Print Marketing –
Jang Group
www.aidias.in Business. Affiliation. Growth.

26. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Distinct positioning for the
brand
ii. Innovative packaging for buyers
iii. Promotional expenses made
1/4th without compromising
visibility
(FEBRUARY 2008 – SEPTEMBER
SECTOR: REAL ESTATE
2008)
Training i. Preferred for trainings at
different levels of hierarchy
(SINCE AUGUST 2008)
www.aidias.in Business. Affiliation. Growth.

27. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. West Wind was a moderate
success for the company
Market Research ii. Wanted to develop property on
other side of DH Road
iii. Pricing at par with Alipore for
profits
iv. MR to advise not to go ahead with
the project
(OCTOBER 2005 – JANUARY 2006)
SECTOR: REAL ESTATE
Strategy i. Successfully marketing small
housing projects
Market Research ii. Helped organization take correct
decisions for commercial
Corporate Identity properties using specialized
market Research
(JANUARY 2008 – FEBRUARY 2009)
www.aidias.in Business. Affiliation. Growth.

28. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Entire Brand repositioning
based on recommended
Training strategy
ii. 2000 officers trained over 40
locations in 1 month’s time with
uniform content
iii. Trained Corporate Sales team in
(AUGUST 2008- MAR 2010) presentation skills
SECTOR: INSURANCE
iv. Distinctive positioning &
Business Plan proposed
www.aidias.in Business. Affiliation. Growth.

29. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Distinctive positioning & Business
Plan proposed
SECTOR: SECURITY
SURVEILLANCE
(JULY 2008 – OCTOBER 2008)
www.aidias.in Business. Affiliation. Growth.

30. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Marketing Plan for enrolling
distribution network in Middle East
prepared in 7 days’ time
“You will be happy to know that
Fair & Handsome has already
gained 31% Market Share. We still
refer back to the Marketing Plan
referred by you.”
( DECEMBER 2005 )
– Prashant Goenka, Director &
Head- International Marketing
SECTOR: FMCG
Division - Emami
www.aidias.in Business. Affiliation. Growth.

31. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Strategies for optimizing media
spends were presented
(AUGUST 2008 – OCTOBER 2008 )
SECTOR: DOMESTIC
APPLIANCES
www.aidias.in Business. Affiliation. Growth.

32. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Strategies for a new concept of
tour & travel presented &
successfully marketed
SECTOR: TRAVEL
(OCTOBER 2008 – DECEMBER2008)
www.aidias.in Business. Affiliation. Growth.

33. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Training i. Pan India managers’ training
done for improving marketing
aptitude
(JANUARY 2008)
SECTOR: ENGINEERING
Strategy i. Process recommendation for
reducing turn around time for
serving order
(JUNE 2009)
www.aidias.in Business. Affiliation. Growth.

34. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Strategy i. Process audit done &
recommendations made for
business growth & cost
optimization
ii. Prepare the company for PE
investment
SECTOR: LOGISTICS
( October 2009 – March 2010)
www.aidias.in Business. Affiliation. Growth.

35. Report Card
ORGANIZATION AREAS OF HIGHLIGHTS
INTERVENTION
Guidance for i. Strategies recommended for
funding aggressive marketing & services
ii. Prepare the company for PE
investment
LEXPLOSION
SECTOR: LEGAL
( Feb 2010 )
www.aidias.in Business. Affiliation. Growth.