2. • Media sharing occurs through online social
networks and digital communities with a
comprehensive platform and diversified
interfaces to
aggregate, upload, compress, host and
distribute
images, text, applications, videos, audio, game
s and new media.
• It is a communication process that requires
the participation of both the sender and
receiver.
3. • All YouTube users can upload videos up to 15 minutes
in duration.
• YouTube offers users the ability to view its videos on
web pages outside the site
• Some smartphones are capable of accessing YouTube
videos, dependent on the provider and the data plan.
• Finding funny videos that one would like to share with
family members or friends having a few laughs are a
great feeling.
• YouTube is accessible to almost every song created and
is a great way to down load music, and also being able
to access it on ones game console.
4. • Main product or service of Media Sharing is not only to talk to friends or listen to
music and watch videos but it also presents a unique marketing opportunity for
businesses
• The Potential customers of Media Sharing are people who know how to use
computers and are of age to browse the web, and anyone who is willing to get into
the networking system.
• There are no direct competitors on the Media Sharing, but with in certain areas
there are
• The Substitutes for Media Sharing are all the current top websites or its current
competitors in the industry. Twitter is probably the most common to Facebook and
AOL’s new site is the biggest competitor to youTube.
• The external forces that effect Media Sharing might be the economic
forces, social, cultural and demographic forces, and competitive forces.
• External forces affect the types of products/services an entity develops and offers
the nature of its marketing positioning and marketing strategies.
5. • Strengths
• Ultimate support provider that is Google; which being the world’s largest search
engine serves as a back bone for it
• The site is accepted professionally as the entrepreneur holders feel it safe and
publicly promotional to expose their content to the target customers
• Incomparable mass and traffic size is unmatchable with any other broadcasting site
as it gets millions of clicks every second that is quite remarkable
• Owners that are satisfied with the services of Youtube seek help from Youtube for
promoting their advertisements
6. Weaknesses Opportunities
• Earning of money from the videos • The producers who are satisfied with the
generated by the user receives great services of the company are uploading
managerial problem as it’s difficult to their videos adding to not only their
track the payments that owes to the up promotions but also the company’s
loaders profits.
• Users can upload copyright videos or • Media strategy developed through Google
contents helps in promoting the services of Youtube
• The Youtube services are directly altered by optimizing such channels through
by the decreasing profits received by the freedom of action
company, affecting the management of • Different business models have feasibility
the budget by the company in a long run of alternation in their business to have
success in future.
7. SWOT Analysis
Threats
• Very tough competition is raised among the online market of broadcasting as
number of copies to the Youtube has been made with more attractive outlay than
YouTube.
• The violation of rules and regulations by the users alarms the sound existence of
the stations like Youtube as the percentage of spasm content in more than the
useful one
• Involvement of the government is increasing day by day for doing amendments in
the services which affects the users or followers percentage, as most of the users
were attracted towards its optimistic approach towards broadcasting.
9. Segmentation
AGE: Breaking down certain age groups into segments allow for Media Sharing
company’s to stay relevant.
Geographic Location: Makes it easier for company’s to narrow in on what certain
areas of the country and world people are interested in.
Race/Sex: Using race and sex of the population will make company’s narrow in on
what men and woman want.
Cultural Background: Being able to use cultural background to appeal to customers is
huge. It will allow company’s to advertise the greater aspects of their company, while
allowing for them to relate to them on a personal level
Company Desires: Company’s will be able to advertise on these cites, which will give
them a new way of marketing for their specific company or product.
10. • Using this company we will position our product and service through
social media and that being “video advertisements.”
• By using these advertisements we give other company’s and products a
chance to purchase media space on some of our most popular video’s.
• We will position our company’s as a launching pad for Media
Sharing, along with a new wave of advertising on the internet.
11. • Premium subscriptions-targeted to businesses who want to be
able to upload an unlimited number of photos per month. For
a small yearly fee, users get to create as many sets and
collections as they want, and there are also no ads listed on
their pages.
• Flickr could sell certain photos like iStock and other stock
photography sites do. They could also do brand advertising for
companies that want more exposure to the site.
• charge everyone a subscription fee.
• -risk = There are a lot of other free photo sharing sites on the
web, including Photobucket and Zoomr. This means that
people may just migrate as opposed to buying.
12. • YouTube runs in-stream advertisements – but few would bother taking
notice of the textual ads which appear at the bottom of the video they are
watching. Even though this in-stream ad technology has pushed up the
amount of revenue being generated, creating a dependency on advertising
campaigns or programs like Google AdSense will never cover the costs
needed to be covered.
• Obtain premium advertisers – i.e. attracts different professionals to create
an advertising campaign for their business. The more popular the
website, the more expensive your advertising campaign would be.
• Google is working out a strategy to make this Herculean video broadcaster
one of their best moneymaking machines.
13. How to Use YouTube
• Log on to the YouTube
site and find several
categories that you can
browse to watch videos.
To start, sign up for
a free account. An
account can save your
ratings and favorite
videos.
14. • Watch the promoted videos.
Television network and movie
studios often offer free peeks
at their new shows and trailers
on YouTube. To see the newest
studio offerings, look under
"Promoted Videos."
15. • Upload your own
videos to YouTube.
Click the "Upload" link
on the main page. Sign
in with
your login information
and upload the file
with a title and
description.
16. • SlideShare is a free web application that allows anyone
to upload a PowerPoint, OpenOffice or Keynote
presentation and make it available for viewing online.
• You can openly share it with the entire web community
or restrict it to a select audience of your choosing.
• You might want to show it to a selective audience as
training or show it to the world as a way to promote
your business or cause.
• You can tag your presentations, embed them into your
blog or website, browse others' presentations, and
comment on individual slides.
17. • Once it is uploaded, you have some settings and information to complete.
Under PRIVACY, you can choose to share it with EVERYONE, ONLY ME, or
ALL MY CONTACTS. You can also select CREATE A NEW CONTACT LIST
where you can enter the email addresses of the select people you want to
view your presentation.
• There are eleven choices under LANGUAGE that you can choose. Create a
TITLE, add TAGS, and fill in the DESCRIPTION box. You can also choose the
CATEGORY it most closely fits in and select to allow download of your file
by viewers.
• Once you have filled in all the information about your presentation, click
on PUBLISH, and SlideShare will convert your file for online viewing!
18. • Click on the Start Uploading
link on the main page. Browse
your computer for your
file, and click on it when you
find it. Your file will
immediately start
uploading, with it's upload
progress showing until it is
complete.
