http://jasedigitalmedia.com/webinars/inbound-marketing-strategies-supporting-a-successful-marketing-plan Inbound Marketing Strategies Supporting a Successful Marketing Plan Stand-alone traditional marketing no longer makes business sense. Advertising campaigns are costly and consumers are paying less attention to traditional avenues like television commercials and newspaper ads. A strategic mix of online advertising with offline advertising built on a solid inbound marketing lead generation and analytics platform can be the silver bullet that builds your marketing plan into a highly effective toolset. Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. In our session, we will talk about these marketing and advertising channels, detailed strategies, and how to measure and adjust quickly based on success rates and high-value return on investment criteria. We will also talk about mixing creative advertising campaigns with the powerful inbound marketing analytical methods to help ensure the success of ad dollars spent.

1. Inbound Marketing StrategiesSupporting a Successful Marketing Plan Keith Parnell jasedigitalmedia.com @parnellk63 - @JASEgroup #SMPSVA

2. Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.* * Source: jasedigitalmedia.com/inbound-marketing What is Inbound Marketing? @parnellk63

3. B-O-R-I-N-G !!! @parnellk63

4. Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs.* * Source: jasedigitalmedia.com/inbound-marketing What is Inbound Marketing? @parnellk63

6. TV commercials

7. Radio commercials

8. Email blasts

9. Trade shows

10. Print Ads

11. Direct mail

12. Outdoor BoardsRemember Outbound Marketing? @parnellk63

13. New Inbound Marketing Content – Quality Content Inbound Links diagram courtesy pr2020 @parnellk63

14. Inbound Marketing vs Outbound Marketing diagrams courtesy hubspot @parnellk63

15. BUT WHY? @parnellk63

17. Sex, Race, Age, Income, etc.

18. Socialgraphics

19. Understand your customers’ social behaviors.

20. Where are your customers online?

21. Who do your customers trust online?

22. Who trusts your customers online?

23. Don’t focus on the tools / technology.Know Your Audience @parnellk63

25. Strategic content.

26. Smart web development.

27. Online call-to-actions.

28. Social media marketing.

29. Audio marketing.

30. Video marketing.

31. Photo sharing.

32. Social bookmarking.

33. Strategic landing pages.

34. Email marketing.

35. Brand monitoring.

36. Analytics.Inbound Marketing Techniques @parnellk63

38. Search engine optimize. Everything!

39. Pay per click advertising.

40. Strategic URL purchases.

41. Google Webmaster Tools.

42. Yahoo! Site Explorer.

43. Bing Webmaster Center.

44. Feedburner for RSS feeds.

45. Twitterfeed.

46. Keyword-rich topical landing pages.

47. Monitoring & Analytics.Search Engine Marketing @parnellk63

49. Short Tail keyword research.

50. Keyword-focused copy:

51. Headlines.

52. Body content.

53. Internal linking.

54. External linking.

55. Optimized information architecture:

56. Navigational items.

57. Internal link structure determines content topics.

58. Keyword focused.Strategic Content @parnellk63

60. Unique pages keywords tags.

61. Unique pages description tags.

62. XML sitemaps.

63. HTML sitemap.

64. Image alt tags.

65. Hyperlink title tags.

66. Permalinks.

67. Symantec code.Smart Web Development @parnellk63

69. Downloadable eBooks.

70. Webinars.

71. Give-aways.

72. Free trials.

73. On every page.

74. Make them BIG.

75. Follow-up!Online Call-To-Actions @parnellk63

77. Takes time to build trust and relationships.

78. Define your marketing goals and allow social media to fit into an overall strategy.

79. Social media marketing is an important piece of an inbound marketing campaign.“Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!” Social Media is NOT theMarketing Silver Bullet @parnellk63

81. Twitter.

82. Facebook Fan Page.

83. LinkedIn.

84. Foursquare.

85. Google+.

86. FriendFeed.

87. MySpace?

88. Be smart with keyword content.

89. ALWAYS link back to your website!Social Media Marketing @parnellk63

91. The Internet Archive.

92. YouTube.

93. Vimeo.

94. Viddler.

95. Blip.tv.

96. Qik.

97. Ustream.tv.

98. Flickr.

99. Facebook.

100. Twitter: TweetPhoto, TwitPic.

101. Don’t forget SEO (hint: your keywords!).Audio / Video / Photo Marketing @parnellk63

103. ShareThis.

104. TweetThis.

105. TweetMeme.

106. BackType Connect.

107. Sociable.

108. Digg.

109. Delicious.

110. StumbleUpon.

111. Don’t forget SEO (hint: your keywords!).Social Bookmarking @parnellk63

112. Strategic Landing Pages @parnellk63

114. Not necessarily sales.

115. Be a giver of information.

116. Have an attentive audience.

117. Allow opt-outs.

118. Utilize your landing pages.

119. Drive traffic to your blog.

120. Tools:

121. MailChimp.

122. Constant Contact.Email Marketing @parnellk63

124. Yahoo! Pipes.

125. Technorati.

126. Backtype.

127. Twitter Search.

128. Social Mention.Brand Monitoring @parnellk63

130. Check with your hosting provider on other tools.

131. Monitor:

132. Overall page hits.

133. Referral websites.

134. Visitor time on site.

135. Top landing pages.

136. Top exit pages.

137. Top keyword searches.

138. Visitor information.

139. Conversion rates!!Analytics @parnellk63

141. Strategic content.

142. Smart web development.

143. Online call-to-actions.

144. Social media marketing.

145. Audio marketing.

146. Video marketing.

147. Photo sharing.

148. Social bookmarking.

149. Strategic landing pages.

150. Email marketing.

151. Brand monitoring.

152. Analytics.Inbound Marketing Techniques @parnellk63

154. TV commercials

155. Radio commercials

156. Email blasts

157. Trade shows

158. Print Ads

159. Direct mail

160. Outdoor BoardsTying In Outbound Marketing @parnellk63

162. TV commercials

163. Radio commercials

164. Email blasts

165. Trade shows

166. Print ads

167. Direct mail

168. Outdoor boardsTying In Outbound Marketing @parnellk63

169. Keith Parnell, CEO, JASE Digital Media jasedigitalmedia.com @parnellk63 - @JASEgroupjasedigitalmedia.com/smpsva #SMPSVA

170. Stand-alone traditional marketing no longer makes business sense. Advertising campaigns are costly and consumers are paying less attention to traditional avenues like television commercials and newspaper ads. A strategic mix of online advertising with offline advertising built on a solid inbound marketing lead generation and analytics platform can be the silver bullet that builds your marketing plan into a highly effective toolset. Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. In our session, we will talk about these marketing and advertising channels, detailed strategies, and how to measure and adjust quickly based on success rates and high-value return on investment criteria. We will also talk about mixing creative advertising campaigns with the powerful inbound marketing analytical methods to help ensure the success of ad dollars spent. Inbound Marketing Strategies Supporting a Successful Marketing Plan @parnellk63

171. This slide intentionally left blank. @parnellk63