Stand-alone traditional marketing no longer makes business sense. Advertising campaigns are costly and consumers are paying less attention to traditional avenues like television commercials and newspaper ads. A strategic mix of online advertising with offline advertising built on a solid inbound marketing lead generation and analytics platform can be the silver bullet that builds your marketing plan into a highly effective toolset. Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. In our session, we will talk about these marketing and advertising channels, detailed strategies, and how to measure and adjust quickly based on success rates and high-value return on investment criteria. We will also talk about mixing creative advertising campaigns with the powerful inbound marketing analytical methods to help ensure the success of ad dollars spent. http://jasegroup.com

1. Keith Parnell
jasegroup.com
@parnellk63 - @JASEgroup

2. Keith Parnell, CEO, JASE Group
jasegroup.com
@parnellk63
@JASEgroup

3. An innovative Inbound Marketing & Advertising Agency,
uniquely focused on digital technologies, and
mobile, social, and progressive
@JASEgroup media platforms

4. Inbound marketing inherently focuses on
creating powerful content that will lead
potential customers to your brand, product or
service line through online methods like
searching, referrals, and links from other web
entities such as blogs, video and social
communities.*
* Source: jasedigitalmedia.com/inbound-marketing
@JASEgroup

5. @JASEgroup

6. Inbound marketing is a compliment set of
marketing techniques focused on driving
quality prospects to your business and its
products. Inbound marketing has become
widely accepted because it supports the way
consumers make purchasing decisions -
using the Internet to learn more about the
products and services that best meet their
needs.*
* Source: jasedigitalmedia.com/inbound-marketing
@JASEgroup

7.  Telemarketing
 TV commercials
 Radio commercials
 Email blasts
 Trade shows
 Print Ads
 Direct mail
 Outdoor Boards
@JASEgroup

8. diagrams courtesy hubspot
@JASEgroup

9. Social
Video Bookmarking Online Press
Sharing Releases
Photo Email
Sharing Marketing
Social Media Outdoor
Marketing Advertising
Search Website Direct Mail
Engine
Marketing & Blog Advertising
@JASEgroup

10. Social
Bookmarking
Online Press
Video Sharing
Releases
Email
Photo Sharing
Marketing
Social Media Outdoor
Marketing Advertising
Search Engine Website Direct Mail
Marketing
& Blog Advertising
Search Strategic
Inbound Quality Smart Web
Engine Landing
Links Content Development
Optimization Pages
@JASEgroup

11. Social
Bookmarkin Online
Video g Press
Sharing
Releases
Photo Email
Sharing Marketing
Social
Outdoor
Media
Advertising
Marketing
Search Website Direct Mail
Engine
Marketing & Blog Advertising
Search Strategic
Inbound Quality Smart Web
Engine Landing
Links Content Development
Optimization Pages
Brand Monitoring
Analytics Research
ROI Calculations
Reengagement Planning
@JASEgroup

12. @JASEgroup

13.  Demographics
o Sex, Race, Age, Income, etc.
 Socialgraphics
o Understand your customers‟ social behaviors.
o Where are your customers online?
o Who do your customers trust online?
o Who trusts your customers online?
o Don‟t focus on the tools / technology.
@JASEgroup

14.  Strategic content.
 Search engine marketing.
 Social media marketing.
 Photo sharing.
 Video marketing.
 Audio marketing.
 Social bookmarking.
 Email marketing.
 Smart web development.
 Online call-to-actions.
 Strategic landing pages.
 Brand monitoring.
 Analytics research.
@JASEgroup

15.  Website, blog, social communities, etc.
 Long Tail keyword research.
 Keyword-focused copy:
o Headlines.
o Body content.
o Internal linking.
o External linking.
 Optimized information architecture:
o Navigational items.
o Internal link structure determines content topics.
o Keyword focused.
@JASEgroup

16.  Do your keyword research!
 Search engine optimize. Everything!
 Pay per click advertising.
 Strategic URL purchases.
 Google Webmaster Tools.
 Yahoo! Site Explorer.
 Bing Webmaster Center.
 Feedburner for RSS feeds.
 Twitterfeed.
 Keyword-rich topical landing pages.
 Monitoring & Analytics.
@JASEgroup

17.  Will not generate immediate attention.
 Takes time to build trust and relationships.
 Define your marketing goals and allow social
media to fit into an overall strategy.
 Social media marketing is an important piece
of an inbound marketing campaign.
“Social media must be „a part‟ of a well-
formed, well-strategized marketing plan!”
@JASEgroup

18.  Note how far down the list?
 Twitter.
 Facebook Fan Page.
 LinkedIn.
 Foursquare.
 Google+.
 FriendFeed.
 MySpace?
 Be smart with keyword content.
 ALWAYS link back to your website!
@JASEgroup

19.  Your Blog!
 The Internet Archive.
 YouTube.
 Vimeo.
 Viddler.
 Blip.tv.
 Qik.
 Ustream.tv.
 Flickr.
 Facebook.
 Twitter: TweetPhoto, TwitPic.
 Don‟t forget SEO (hint: your keywords!).
@JASEgroup

20.  Setup plugins on your blog:
o ShareThis.
o TweetThis.
o TweetMeme.
o BackType Connect.
o Sociable.
 Digg.
 Delicious.
 StumbleUpon.
 Don‟t forget SEO (hint: your keywords!).
@JASEgroup

21.  Have a purpose.
o Not necessarily sales.
o Be a giver of information.
 Have an attentive audience.
 Allow opt-outs.
 Utilize your landing pages.
 Drive traffic to your blog.
 Tools:
o MailChimp.
o Constant Contact.
@JASEgroup

22.  Unique pages title tags.
 Unique pages keywords tags.
 Unique pages description tags.
 XML sitemaps.
 HTML sitemap.
 Image alt tags.
 Hyperlink title tags.
 Permalinks.
 Symantec code.
@JASEgroup

23.  Lead generation webforms.
 Downloadable eBooks.
 Webinars.
 Give-aways.
 Free trials.
 On every page.
 Make them BIG.
 Follow-up!
@JASEgroup

24. @JASEgroup

25.  Google Alerts.
 Yahoo! Pipes.
 Technorati.
 Backtype.
 Twitter Search.
 Social Mention.
@JASEgroup

26.  Google Analytics.
 Check with your hosting provider on other
tools.
 Monitor:
o Overall page hits.
o Referral websites.
o Visitor time on site.
o Top landing pages.
o Top exit pages.
o Top keyword searches.
o Visitor information.
o Marketing & Sales conversion rates!!
@JASEgroup

27.  Strategic content.
 Search engine marketing.
 Social media marketing.
 Photo sharing.
 Video marketing.
 Audio marketing.
 Social bookmarking.
 Email marketing.
 Smart web development.
 Online call-to-actions.
 Strategic landing pages.
 Brand monitoring.
 Analytics research.
@JASEgroup

28.  Telemarketing
 TV commercials
 Radio commercials
 Email blasts
 Trade shows
 Print Ads
 Direct mail
 Outdoor Boards
@JASEgroup

29.  Telemarketing
 TV commercials
 Radio commercials
 Email blasts
 Trade shows
 Print ads
 Direct mail
 Outdoor boards
@JASEgroup

30.  Creative Director
 Art Director
 Copy Writer
 Web Developer
 Tech Engineers
 Marketing Team
 Sales Team
 Accounting Team
@JASEgroup

31. Keith Parnell, CEO, JASE Group
jasegroup.com
@parnellk63
@JASEgroup

32. Stand-alone traditional marketing no longer makes business sense. Advertising
campaigns are costly and consumers are paying less attention to traditional
avenues like television commercials and newspaper ads. A strategic mix of online
advertising with offline advertising built on a solid inbound marketing lead
generation and analytics platform can be the silver bullet that builds your
marketing plan into a highly effective toolset.
Inbound marketing inherently focuses on creating powerful content that will lead
potential customers to your brand, product or service line through online methods
like searching, referrals, and links from other web entities such as blogs, video
and social communities. Inbound marketing is a compliment set of marketing
techniques focused on driving quality prospects to your business and its products.
Inbound marketing has become widely accepted because it supports the way
consumers make purchasing decisions - using the Internet to learn more about
the products and services that best meet their needs.
In our session, we will talk about these marketing and advertising channels, detailed
strategies, and how to measure and adjust quickly based on success rates and
high-value return on investment criteria. We will also talk about mixing creative
advertising campaigns with the powerful inbound marketing analytical methods to
help ensure the success of ad dollars spent.
@JASEgroup

33. This slide intentionally left blank.
@parnellk63