MICHAL JACKSON\'S THIS IS IT The release date is 26th Jan, This is expected to be the biggest Home Video Release in India with over 1 crore units of DVD, VCD and Blu-ray over various SKU\'s to be shipped out in the initial launch, and a media campaign of over 80 lakhs. Attached along a small presentation on the same along with the media spends and retail activations done from our side,

1. MICHAEL JACKSON’S THIS IS IT SPHE, India

5. Michael Jackson’s This is It will offer Jackson fans and music lovers worldwide a rare, behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts that would have taken place beginning this summer in London’s O2 Arena. Chronicling the months from April through June, 2009, the film is drawn from more than one hundred hours of behind-the-scenes footage, featuring Jackson rehearsing a number of his songs for the show. Audiences will be given a privileged and private look at the singer, dancer, filmmaker, architect, and genius as he creates and perfects his final show. The Movie

9. SUGGESTED PACKAGING STEELBOOK + EXCLUSIVE BOOK

10. Suggested instore environment

11. SAMPLE MEDIA CAMPAIGN Media Plan

12. Branding SPACE at Retail

13. Retail Activations

14. Website Support- High Traffic Channels : Mails, Messenger, PR

16. KEY ACCOUNT SPECIFIC CAMPAIGNS Example : International Exclusive Promotions with Landmark Newsletters, Pos & Contest Forms