1. SMART PHONES IN INDIA
Paritosh Kashyap

2. INDIA: SMART PHONE STATISTICS
 Total number of smart phone users- 44 million
 Smart phone penetration – 4 percent
 Smart phone Y-o-Y growth (2008-12) – 52 percent
 Mobile internet as the percent of overall internet usage- 59.4 percent
 Popular operating system- Android (33 percent), Symbian (20 percent),
Blackberry (17 percent )

3. INDIAN SMART PHONE TRENDS VIS-À-VIS
GLOBAL TRENDS
1200 1,142
20%
1000 17%
800 15%
600 Subscriber in million
10% Penetration
400
4%
200 44 5%
0
0%
India Global India Global
60%
52% 70.00%
59.40%
50% 60.00%
42%
40% 50.00%
40.00% Mobile Internet
30%
30.00%
20% Y-O-Y growth (2008-12) 20.00% 13.95%
10% 10.00%
0% 0.00%
India Global India Global

4. URBAN INDIAN : SMART PHONE CONSUMPTION
BEHAVIOR
Online searches-
90 %
Chatting and
webmail- 86%
Social networking-
82%
Video streaming-
59%
Banking, travel etc-
29%

5. SMART PHONE PENETRATION IN URBAN INDIA
12%
10%
10% 12%
8% 10%
8% 10%
6% 6%
6% 8%
4% 6% 5% 5%
2% 4%
2%
0%
0%
South East West North
<18 18-24 >40
25% 20%
20%
15% 12%
10%
5%
0%
UG Post Graduate &
above

6. POPULAR APPS IN INDIA

7. REFERENCES
 http://sparkwiz.com/mobile/why-people-prefer-smart-phones-than-the-
other-phones/
 http://www.nextbigwhat.com/smartphone-market-statistics-for-india-297/
 http://timesofindia.indiatimes.com/tech/itslideshow/5314571.cms
 http://www.nextbigwhat.com/top-android-apps-in-india-297/
 http://www.nielsen.com/in/en/news-insights/press-
room/2012/smartphone-incidence.html
 http://www.medianama.com/2012/12/223-india-has-137-million-internet-
users-44-million-smartphone-subscribers-report/
 http://www.indiainfoline.com/Markets/News/Every-third-Smartphone-
user-in-India-uses-an-Android-based-handset-Survey/5568526425
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