This document discusses search engine optimization (SEO) techniques. It provides statistics on search engines and social media platforms. It also explains the difference between white hat and black hat SEO strategies, giving examples of both. Key SEO elements are outlined, including on-page factors, link building, and keyword research. Common black hat techniques like cloaking and hidden text are also defined.
2. Search Engine
SEARCH ENGINE is a tool that enables users to locate
information on the World Wide Web. Search engines use keywords entered by users
to find Web sites which contain the information sought.
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5. Types of Google Results
We specialize in earned positions as they are
generally more trusted
Paid
Ads
Earned
positions
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12%
88%
5
9/18/2012
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6. YouTube Statistics
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More than 1 billion unique users visit YouTube each
month
Over 6 billion hours of video are watched each
month on YouTubeâthat's almost an hour for
every person on Earth, and 50% more than last year
100 hours of video are uploaded to YouTube every
minute
80% of YouTube traffic comes from outside the US
YouTube is localized in 61 countries and across 61
languages
According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network
Millions of subscriptions happen each day. The
number of people subscribing daily is up more than
3x since last year, and the number of daily
subscriptions is up more than 4x since last year
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What do Armenians search on YouTube?
Last 30 days
masha 100
masha medved 85
masha i medved 80
2014 75
kargin 55
erger 50
vitamin 45
mihran 40
haykakan 40
kino 40
martin shnorhavor
qayl dziov +450%
2014 +300%
shnorhavor +160%
mihran +150%
martin mkrtchyan +140%
mihran tsarukyan +130%
banakum +60%
nor tari +60%
tnpesa +60%
Last 12 months
bala +200%
bala bala +190%
tata simonyan +130%
edgar +110%
gangnam style +80%
pink +80%
tata +80%
kargin +70%
kargin haxordum +60%
leps +60%
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7. Google Web Search Statistics
Last 30 days
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Odnoklassniki 100
Youtube 100
Facebook 85
Google 75
Friv 65
Armenia 65
2014 60
Kino 60
Games 50
Igri 50
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Last 12 months
korac molorvac@ hayastanum
Youtube 100
+1,200%
Facebook 85
qayl dziov +250%
Google 85
Odnoklassniki 75
odin doma +180%
Skachat 70
2014 +100%
Armenia 70
Gta +60%
Friv 60
nor tari +60%
Games 55
tanki online +60%
odnoklassniki.ru 55
Kino 55
Friv +50%
Kizi +50%
odnoklassniki.ru +50%
harazat tshnami
kino 2013
a10+500%
vk+200%
Qaxaqum +180%
shamshyan +120%
perevodchik +70%
Gmail +60%
odnoklassniki+50%
tanki online +50%
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9. SEO Recipe
Keyword
Research
How do people
search?
Competition level
2-4 word phrases
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On Page
Factors
Page Title
Keywords in
Content
Heading Tags
Link
Building
Improved
Rankings
Internal
External
Anchor Text
Better Visibility
Increased Traffic
More Leads/Sales
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11. Black Hat SEO vs WHITE Hat SEO
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12. White Hat SEO Techniques
Quality Content
Titles and Meta Data
Quality Inbound Links
Keyword Research and Effective Keyword Use
Structural (Semantic) Mark Up and Separate
Content from Presentation
Image Optimization
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13. Keyword Research and Effective Keyword
Use
Meta Description
Internal Links
Title Tag
Meta Keywords
Heading Elements
<H1>
<H2>
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14. Black Hat SEO
Black Hat SEO Tactics
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Keyword Stuffing
Cloaking
Doorway Pages
Hidden Text or Links
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15. Keyword Stuffing
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Adding keyword terms over and over again in content, Meta tags, This can adversely affect pages because,
if caught, search engines will penalize a keyword stuffed site or completely remove it from the index. As a
general rule, we recommend not repeating a keyword more than once in the Title tag, twice in the
Description tag and not more than four times in the Meta Keywords tag.
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16. Cloaking
Cloaking refers to showing
one page to Search Engine and
a different page to your human
visitor.
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17. Doorway Pages
â Doorway pages
are optimized
pages that pull in
SE traffic, but this
traffic is
immediately
redirected to a
different page.
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18. Hidden text and links
â Hidden text and links are easily spotted by search engines and are not beneficial to
your website. Websites can be removed from the Google index for using this
method of deception.
o Hidden links are when the hidden text of a web page has a link in it.
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