Search Engine Optimization
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SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought
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Search Engine Optimization
- 1. Search Engine Optimization Created by Pargev Ghazaryan Reviewed by Vladimir Soghoyan Ogma Applications
- 2. Search Engine SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find websites which contain the information sought. Ogma Applications 2 1/20/2014
- 4. Improving Product Rating SEO PPC Analytics Social Local Mobile Video Content Development Ogma Applications 1/20/2014
- 5. Types of Google Results Earned positions are generally more trusted than the paid ads. Paid Ads Earned positions Ogma Applications 12% 88% 1/20/2014
- 6. YouTube Statistics More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year. 100 hours of video are uploaded to YouTube every minute. 80% of YouTube traffic comes from outside the US. YouTube is localized in 61 countries and across 61 languages. Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year. What do Armenians search on YouTube? Last 30 days masha 100 masha medved 85 masha i medved 80 2014 75 kargin 55 erger 50 vitamin 45 mihran 40 haykakan 40 kino 40 martin shnorhavor qayl dziov +450% 2014 +300% shnorhavor +160% mihran +150% martin mkrtchyan +140% mihran tsarukyan +130% banakum +60% nor tari +60% tnpesa +60% Last 12 months bala +200% bala bala +190% tata simonyan +130% edgar +110% gangnam style +80% pink +80% tata +80% kargin +70% kargin haxordum +60% leps +60% Ogma Applications 1/20/2014
- 7. Google Web Search Statistics Last 30 days Odnoklassniki 100 Youtube 100 Facebook 85 Google 75 Friv 65 Armenia 65 2014 60 Kino 60 Games 50 Igri 50 Ogma Applications korac molorvac@ hayastanum +1,200% qayl dziov +250% odin doma +180% 2014 +100% Gta +60% nor tari +60% tanki online +60% Friv +50% Kizi +50% odnoklassniki.ru +50% Last 12 months Youtube 100 Facebook 85 Google 85 Odnoklassniki 75 Skachat 70 Armenia 70 Friv 60 Games 55 odnoklassniki.ru 55 Kino 55 harazat tshnami kino 2013 a10+500% vk+200% Qaxaqum +180% shamshyan +120% perevodchik +70% Gmail +60% odnoklassniki+50% tanki online +50% 1/20/2014
- 9. SEO Recipe Keyword Research On Page Factors Link Building Improved Rankings How do people search? Competition level 2-4 word phrases Page Title Keywords in Content Heading Tags Internal External Anchor Text Better Visibility Increased Traffic More Leads/Sales Ogma Applications 1/20/2014
- 10. Optimize for Multi-Channels •Facebook •Twitter •LinkedIn •Email •Offline, such as radio and TV ads Ogma Applications 1/20/2014
- 11. Black Hat SEO vs WHITE Hat SEO Ogma Applications 1/20/2014
- 12. White Hat SEO Techniques Quality Content Titles and Meta Data Quality Inbound Links Keyword Research and Effective Keyword Use Structural (Semantic) Mark Up and Separate Content from Presentation Image Optimization Ogma Applications 1/20/2014
- 13. Keyword Research and Effective Keyword Use Meta Description Internal Links Title Tag Meta Keywords Heading Elements <H1> <H2> Ogma Applications 1/20/2014
- 14. Black Hat SEO Black Hat SEO Tactics Keyword Stuffing Cloaking Doorway Pages Hidden Text or Links Ogma Applications 1/20/2014
- 15. Keyword Stuffing Keyword stuffing refers to adding keyword terms over and over again in content, Meta tags. This can adversely affect pages because, if caught, search engines will penalize a keyword stuffed site or completely remove it from the index. As a general rule, it is recommended that a keyword shouldn’t be repeated more than once in the Title tag, twice in the Description tag and not more than four times in the Meta Keywords tag. Ogma Applications 1/20/2014
- 16. Cloaking Cloaking refers to showing one page to the Search Engine and a different page to the human visitor. Ogma Applications 1/20/2014
- 17. Doorway Pages Doorway pages are optimized pages that pull in SE traffic, but this traffic is immediately redirected to a different page. Ogma Applications 1/20/2014
- 18. Hidden Text and Links Hidden text and links are easily spotted by search engines and are not beneficial to the website. Websites can be removed from the Google index for using this method of deception. Hidden links suppose that the hidden text of a web page has a link in it. Ogma Applications 1/20/2014
- 23. Recently Recorded Sessions Ogma Applications 1/20/2014
- 24. How to Use Ghostrec <script type="text/javascript"> (function() { var host = ("https:" == document.location.protocol ? "https://secure.eemt.se" : "http://www.eemt.se"); document.write(unescape("%3Cscript src='" + host + "/gt/js/4079.js' type='text/javascript'%3E%3C/script%3E")); })(); </script> Ogma Applications 1/20/2014
- 28. Visitors and Recordings Ogma Applications 1/20/2014