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Strengthen Email Campaigns

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The  Next  5  Campaigns   Strengthen  Your  Email  Campaign  Reach   Part  2  of  3   Presented  by:     Mathew  Sweezey,  Sales  Manager,  Pardot  LLC   February  16,  2012    
Agenda       •  Advanced  SegmentaLons     •  CondiLonal  Landing  Pages     •  Advanced  Nurturing  TacLcs   •  Win/Loss  Survey     •  Lost  Deal  Campaign      
Advanced  Segmenta3ons     Data  Mining  Secrets    
Advanced  Segmenta3on           #6     Email                  First  Name            Last  Name           Segmenta3on  List  
What  You’ll  Need       •  1  AutomaLon  Rule     •  Data  points  to  use     •  1  List  already  created     •  Training  on  If-­‐Then  Logic      
Condi3onal  Forms   Changing  the  Game    
Advanced  Forms   #7   Form   Form   Form  
What  You’ll  Need       •  1  Form     •  Deep  understanding  of  what   you  would  like  to  know   •  Progressive  order  of  your   quesLons    
Advanced  Nurturing  Tac3cs     Ohh,  You’re  Fancy  Now    
Advanced  Nurturing   #8   Email   Email   Days   Days   6    9   Split  Lists   A/B   Drip  Report   Days   ?  
What  You’ll  Need       •  Drip  Templates     •  Split  List  for  A/B  TesLng     •  View  Drip  Report     •  Smarts!    
Win  Loss  Survey     Who  doesn’t  like  to  improve    
Win  Loss  Survey     #9   Call   Lost  Opportuni3es   Email   Results   Form  on  Landing  Page  
What  You’ll  Need       •  List  of  lost  Opps   •  Call  Script     •  Follow  up  Email     •  Landing  Page     •  Form      
Lost  Deal  Drip     Make  Sales  Happier    
Lost  Deal  Drip   #10   Drip  #1   Drip  #2   CRM  List   Days   45   Drip  #3   Days   Days   Rinse  and   45    3   Repeat    
What  You’ll  Need       •  1  List  -­‐  visible  in  CRM   •  1  Nurturing  Program     •  3  Emails  in  the  drip  program        
Ques3ons     Stupid  ones  are  Okay!    
Contact  Informa3on   Pardot   Mathew  Sweezey   950  East  Paces  Ferry  Rd   Sales  Manager   Suite  3300   mathew.sweezey@pardot.com   Atlanta,  Georgia  30326   @msweezey  at  Twi`er       404.492.6848   877.3B2B.ROI   www.pardot.com  

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Strengthen Email Campaigns

  • 1. The  Next  5  Campaigns   Strengthen  Your  Email  Campaign  Reach   Part  2  of  3   Presented  by:     Mathew  Sweezey,  Sales  Manager,  Pardot  LLC   February  16,  2012    
  • 2. Agenda       •  Advanced  SegmentaLons     •  CondiLonal  Landing  Pages     •  Advanced  Nurturing  TacLcs   •  Win/Loss  Survey     •  Lost  Deal  Campaign      
  • 3. Advanced  Segmenta3ons     Data  Mining  Secrets    
  • 4. Advanced  Segmenta3on           #6     Email                  First  Name            Last  Name           Segmenta3on  List  
  • 5. What  You’ll  Need       •  1  AutomaLon  Rule     •  Data  points  to  use     •  1  List  already  created     •  Training  on  If-­‐Then  Logic      
  • 6. Condi3onal  Forms   Changing  the  Game    
  • 7. Advanced  Forms   #7   Form   Form   Form  
  • 8. What  You’ll  Need       •  1  Form     •  Deep  understanding  of  what   you  would  like  to  know   •  Progressive  order  of  your   quesLons    
  • 9. Advanced  Nurturing  Tac3cs     Ohh,  You’re  Fancy  Now    
  • 10. Advanced  Nurturing   #8   Email   Email   Days   Days   6    9   Split  Lists   A/B   Drip  Report   Days   ?  
  • 11. What  You’ll  Need       •  Drip  Templates     •  Split  List  for  A/B  TesLng     •  View  Drip  Report     •  Smarts!    
  • 12. Win  Loss  Survey     Who  doesn’t  like  to  improve    
  • 13. Win  Loss  Survey     #9   Call   Lost  Opportuni3es   Email   Results   Form  on  Landing  Page  
  • 14. What  You’ll  Need       •  List  of  lost  Opps   •  Call  Script     •  Follow  up  Email     •  Landing  Page     •  Form      
  • 15. Lost  Deal  Drip     Make  Sales  Happier    
  • 16. Lost  Deal  Drip   #10   Drip  #1   Drip  #2   CRM  List   Days   45   Drip  #3   Days   Days   Rinse  and   45    3   Repeat    
  • 17. What  You’ll  Need       •  1  List  -­‐  visible  in  CRM   •  1  Nurturing  Program     •  3  Emails  in  the  drip  program        
  • 18. Ques3ons     Stupid  ones  are  Okay!    
  • 19. Contact  Informa3on   Pardot   Mathew  Sweezey   950  East  Paces  Ferry  Rd   Sales  Manager   Suite  3300   mathew.sweezey@pardot.com   Atlanta,  Georgia  30326   @msweezey  at  Twi`er       404.492.6848   877.3B2B.ROI   www.pardot.com