Beware the "creepy factor." Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients.

1. Social Marketing and Selling
Without Being Creepy
Mathew Sweezey
Marketing Automation Evangelist
Pardot, An ExactTarget® Company
@msweezey

2. Avid Traveler, Outdoor
Junky, Aspiring Beach Bum.......
@msweezey

3. FACT: People
don’t like
Salespeople!!

4. Good
News!
The Bar is really, really,
really low!
@msweezey

5. “Helping is
the new
Selling”
- Jay Baer
@msweezey

6. What
is
Social
Define
–
Nascar
slide
with
social
tools
SocialAnything
online is
now
considered
social!
@msweezey

7. What
is
Social
Define
–
Nascar
slide
with
social
tools
Creepy
Annoyingly
unpleasant;
repulsive
@msweezey

8. What
is
Social
Define
–
Nascar
slide
with
social
tools
Tools
• CRM
• Lead Tracking
• Sales Enablement
• Google Alerts
• Job Change Alerts
• Social Aggregators
@msweezey

9. Know
the
powers
you
wield!

10. Tip
#1
Secrets
are
best
when
kept
Keep
Your
Cards
Close
TIP#1
@msweezey

11. Tip
#1
Secrets
are
best
when
kept
Know
What
Deserves
An
Action
TIP#2
@msweezey

12. Tip
#1
Secrets
are
best
when
kept
Not
Talking
Points
TIP#3
@msweezey

13. Tip
#1
Secrets
are
best
when
kept
WHEN?

14. DOWNLOAD
@msweezey

15. THE
DEETS
onTWEETS@msweezey

16. Linkedin
@msweezey

17. Questions?
@msweezey

18. Thank YouMathew Sweezey"
Marketing Automation Evangelist"
@msweezey
mathew.sweezey@pardot.com
Pardot™, An ExactTarget® Company
950 East Paces Ferry Road, Suite 300, Atlanta, Georgia 30326"
404.492.6845 | 877.3B2B.ROI | www.pardot.com"