Landing Page Lessons

•

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During this 1/2 hour webinar blitz, we will explore landing page building essentials, analysis, and even landing page revision - and discover ways to help you reach your highest landing page conversion potential!

Technology Business

Landing
Page
Lessons

Ge-ng
Schooled
in
Conver5ng
Leads
Faster

Presented
by:

Ka#
Newburg,
Training
Coordinator,
Pardot

Tuesday,
July
3,
2012

Agenda

• Who
am
I?

• Common
Landing
Pages

• Key
Components

• Shorter
Forms

• Op#mizing
Landing
Pages

What
makes
a
Landing
Page?

So
we’re
all
on
the
same
page…

Types
of
Landing
Pages

• Whitepaper
Download

• Webinar
Registra#on

• Free
Trial

• Request
a
Demo

• Event
Sign-‐Up

What
do
these
have
in
common?

Key
Components

• Clear
Objec#ve

• Concise
Descrip#on

• Call
to
Ac#on

• Short
Form

• Provides
informa#on
or
value

Shorter
Forms

Get
their
foot
in
the
door

How
many
ﬁelds?

•  Ideal
is
4-‐5

•  First
Name

•  Last
Name

•  Email
Address

•  Company

•  No
more
than
10

•  Propor#onate
collateral

•  What
would
you

exchange
for
similar

informa#on?

How
to
make
forms
easier?

Pre-‐populate
when
possible

•  BeXer
User
Experience

Progressive
Proﬁling

•  Ask
for
data
in
smaller
por#ons

•  Higher
conversion
rate

Op5mizing
Landing
Pages

Knocking
their
socks
oﬀ

Keep
It
Above
the
Fold

Newspaper
Rule

•  Biggest
story
up

top

•  Limit
scrolling

•  Call
to
ac#on

above
the
fold

Have
Clear
Objec5ves

http://www.sugarcrm.com/Free_Trial

Leverage
Images
&
Video

•  Images
should

complement

oﬀer

•  Images
naturally

draw
the
eye

away
from
copy

Email
Content

Get
BeVer
Informa5on

•  System
cannot
be
gamed

•  Capture
bounces
/
opens
/
Click-‐Throughs

What
Did
We
Cover

• Common
Landing
Pages

• Key
Components

• Shorter
Forms

• Op#mizing
Landing
Pages

Contact
Informa5on

Pardot

Ka5
Newburg
950
East
Paces
Ferry
Rd

Training
Coordinator
Suite
3300

Client
Services
Atlanta,
Georgia
30326

ka#.newburg@pardot.com

@Ka#_Newburg

404.492.6848

877.3B2B.ROI

www.pardot.com

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In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

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What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

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Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

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What Are The Drone Anti-jamming Systems Technology?

Landing Page Lessons

1. Landing Page Lessons Ge-ng Schooled in Conver5ng Leads Faster Presented by: Ka# Newburg, Training Coordinator, Pardot Tuesday, July 3, 2012

2. Agenda • Who am I? • Common Landing Pages • Key Components • Shorter Forms • Op#mizing Landing Pages

3. Who Am I?

4. What makes a Landing Page? So we’re all on the same page…

5. Types of Landing Pages • Whitepaper Download • Webinar Registra#on • Free Trial • Request a Demo • Event Sign-‐Up What do these have in common?

6. Key Components • Clear Objec#ve • Concise Descrip#on • Call to Ac#on • Short Form • Provides informa#on or value

7. Shorter Forms Get their foot in the door

8. How many ﬁelds? •  Ideal is 4-‐5 •  First Name •  Last Name •  Email Address •  Company •  No more than 10 •  Propor#onate collateral •  What would you exchange for similar informa#on?

9. What ﬁelds to include?

10. How to make forms easier? Pre-‐populate when possible •  BeXer User Experience Progressive Proﬁling •  Ask for data in smaller por#ons •  Higher conversion rate

11. Op5mizing Landing Pages Knocking their socks oﬀ

12. Remove Naviga5on

13. Keep It Above the Fold Newspaper Rule •  Biggest story up top •  Limit scrolling •  Call to ac#on above the fold

14. Have Clear Objec5ves http://www.sugarcrm.com/Free_Trial

15. Leverage Images & Video •  Images should complement oﬀer •  Images naturally draw the eye away from copy

16. Email Content Get BeVer Informa5on •  System cannot be gamed •  Capture bounces / opens / Click-‐Throughs

17. What Did We Cover • Common Landing Pages • Key Components • Shorter Forms • Op#mizing Landing Pages

18. Ques5ons?

19. Contact Informa5on Pardot Ka5 Newburg 950 East Paces Ferry Rd Training Coordinator Suite 3300 Client Services Atlanta, Georgia 30326 ka#.newburg@pardot.com @Ka#_Newburg 404.492.6848 877.3B2B.ROI www.pardot.com

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