Take a peek behind the Pardot curtain with Adam Blitzer, Co-founder and COO of Pardot, as he shows you how the Pardot marketing team manages their internal campaigns using the Pardot platform. This session, back by popular demand, will include information on new techniques and changes from last year to now.

2. @adamblitzer

3. Content is hard!

4. Start “cheating”

5. Survey
• Pick
a
topic
each
quarter
• Keep
it
short
–
no
more
than
10
ques6ons
• Offer
a
small
incen6ve
(but
obey
the
law!)
• Easy
to
promote
–
thanks
social
media!
• The
results
might
surprise
you
–
that’s
ok!
• 2
weeks
for
responses

6. Press release
• Catchy
headline
• Just
the
facts
• Use
client
/
analyst
quotes

7. Infographic

8. Blog post
• Point
of
view
• Sharing
links
• Infographic
• Embed
instruc6ons

9. White paper
• You
have
this
already
right?

10. Webinar
• Live
webinar
• Record
it
• Post
to
blog
• Share!

11. Interviews
• PR
pitches
when
survey
ends
• Embargo

12. You become an authority

14. Why newsjack?
• Newsjacking
is
fun
to
say
• Allows
content
to
“come
to
you”
• Google
now
indexes
in
near
real
6me
–
key
for
journalists

16. Make the connections
• Tie
things
back
to
what
you
do
• Have
a
point
of
view
• Can’t
be
too
much
of
a
stretch
• Don’t
spam!

17. Move crazy fast

18. SHOUT IT FROM THE
MOUNTAINTOPS!

19. Do this

20. Don’t do this

21. DON’T LET YOUR
CONTENT GO STALE!

22. Arm your sales team
• Take
all
of
the
content
you
made
using
what
we
just
talked
about
and
give
it
to
sales
reps
• Add
to
signatures
• Have
reps
send
it
out
via
email
plugins
• Set
up
“sales
drips”

23. Set up drips with the fake forward

24. Set up drips with the fake forward
• Lets
you
send
HTML
emails
without
seeming
marke6ng-­‐y
• Personalized
from
the
rep
• It
fools
me…
and
I
founded
a
marke6ng
automa6on
company
damn
it

25. Questions?