A direct marketing revolution: Targeting Australian Online Shoppers and Baby Boomers through inserts into eCommerce deliveries. www.ParcelPush.com.au offers High Volume Flyer Distribution in Australia and New Zealand. Target by product category, demographics, region or order value. Conversion rates get measured and optimised constantly. The business model is very successful in Europe and got pioneered by Amazon first. Find out more through this company presentation of ParcelPush Pty Ltd, Sydney.

1. 18/01/2013
BJORN BEHRENDT, SYDNEY

2. PAGE 2
AUSTRALIA-WIDE FLYER DISTRIBUTION
VOLUME

3. $10
PAGE 3
Voucher
• Campaign Design
• Consumer Targeting
• Retailer Selection
• Flyer Design & Printing
Jeremy
• Flyer Distribution (Retailer)
• Success Metrics
$10
Voucher
$10
$10
Voucher
$10
Hannah Voucher
$10
Voucher
Voucher Fiona
(Advertiser)
(Consumer)
EXAMPLE EXPLAINED: Hannah is an advertiser and wants to distribute 100,000 x $10 cookbook vouchers,
targeting online consumers. Parcelpush works with several online fashion retailers like Jeremy. Parcelpush
prints the flyers for Hannah and distributes a pallet to Jeremy, who inserts the flyer into a delivery to Fiona, who
ordered a pair of shoes. When Fiona opens the parcel, she is happy about her new shoes and the additional $10
cookbook voucher since she loves cooking as well. Parcelpush increased the voucher’s conversion rate through
targeted insert marketing.

4. PAGE 4
CLEVER CONSUMER
TARGETING

5. PAGE 5
GIVE- PAMPHLETS
AWAYS
SAMPLES
INSERT
DL / A5
OPTIONS BROCHURES FLYERS
DISTRIBUTE YOUR
COUPONS
MARKETING
MATERIALS LOCALLY,
NATIONALLY (AU/NZ)
PARCELPUSH CAN PLACE A
VARIETY OF MARKETING VOUCHERS
MATERIALS AS INSERTS INTO
ECOMMERCE DELIVERIES

6. PAGE 6
CONVERSION
OPTIMISATION

7. PAGE 7
360 DEGREE SERVICE – DESIGN, PRINT, TARGETING,
DISTRIBUTION, TRACKING, OPTIMISATION
MASS DELIVERIES OF FLYERS, SAMPLES, COUPONS OR GIVE-
AWAYS WITHIN ONLINE DELIVERIES – AUSTRALIA-WIDE
FOR INTELLIGENT TARGETING OF ONLINE SHOPPERS AND BABY
ADVERTISERS BOOMERS – THE RIGHT FLYER FOR THE RIGHT PARCEL
CONVERSION RATE OPTIMISATION – CONTINUOUS
IMPROVEMENTS
CLEVER
MARKETING CAMPAIGN METRICS PROOF THAT FLYER TARGETING
ACHIEVES HIGHER RETURN ON INVESTMENTS
QUALITY AND DELIVERY ASSURANCE THROUGH RELIABLE
DISTRIBUTION CHANNELS AND TEST PURCHASES

8. PAGE 8
WE MAKE RETAILERS AND ADVERTISERS
MONEY

9. PAGE 9
CONTACT
TARGETING
CONCEPT
PRINTING AND DISTRIBUTION
ANALYTICS &
OPTIMISATION
Day 1 Day 2 Day 4
EXECUTION

10. PAGE 10
CONTACT
WWW.PARCELPUSH.COM.AU | 1300436806 | SERVICE@PARCELPUSH.COM.AU