Presentation by Gareth Osborne to the attending members of the ABS PA network at a meeting held at the London College of Fashion on 6 May 2011.

1. The Professional Body for PAs in the UK How many PAs in the UK?

2. to a group of like-minded professionals belonging

3. being recognised as a true professional Laura Richardson FAPA DipPA

4. being informed You, your Boss and your business

5. sharing best practice

6. expressing an opinion to local, national and European government £

7. having a career path

8. being trained

9. and qualified

10. coming together

11. Adding real and measurable value

12. The Role of APA Passionate about PAs To elevate the status of ‘Personal Assistant’ to that of a recognised profession Chartered Institute of Personnel & Development

14. So what is the role? Personal – one’s own Assistant - person who contributes to the fulfilment of a task or need and the furtherance of an effort or purpose

15. So what is the role? Role of a PA – to assist the Director in the achievement of his/her strategic goals Role of a Director – to design, develop and implement the Strategic Plan for the Organisation or Department in the most effective and time efficient manner and in line with the Budget

16. My PA needs to know what I need to know Therefore it is a complex, multi-skilled, multi-disciplined and fast-paced role demanding someone who has an abundance of common sense and the professional determination to deliver.

17. The Power beside the Throne 7% 93% WHY

18. The Key to creating the Profession Career pathway

19. The Role of APA PA as a career PA as a profession

20. Career Pathway Emma Kernan-Staines FAPA DipPA Sir Trevor Brooking CBE Director of Football Development

21. With a little help from our friends Anna Kyprianou Dr. Heather Clay BA Business Administration for PAs MA Management for PAs DBA Kim Elena

22. Pathway MA

24. APA Membership by Gender & Age 7% 93%

28. The Headlines First public airing

29. APA Membership by Region APA is the largest PA professional body in Europe (and possibly the world)

30. How do you view your overall remuneration package - taking all elements into consideration? © APA – Annual PA Salary Survey 2011

31. How satisfied are you with your basic salary? Where 10 is Very Satisfied and 1 is Very Dissatisfied © APA – Annual PA Salary Survey 2011

32. Please define any Bonus (beyond your basic salary) that you have received in the last 12 months © APA – Annual PA Salary Survey 2011

33. What other benefits do you receive as part of your remuneration package? © APA – Annual PA Salary Survey 2011

34. How would you describe your overall job satisfaction - taking all elements into consideration? © APA – Annual PA Salary Survey 2011

35. I would welcome more responsibility © APA – Annual PA Salary Survey 2011

36. I have the capacity to undertake more demanding tasks © APA – Annual PA Salary Survey 2011

37. Salaries £ 25,800 £ 19,100 Junior Personal Assistant £ 32,000 £ 22,800 Personal Assistant £ 38,400 £ 27,200 Executive Personal Assistant High Low Position Salary Range UK Average PA Salary (inc London) £ 27,200 £ 24,800 Junior Personal Assistant £ 38,000 £ 27,100 Personal Assistant £ 47,500 £ 31,500 Executive Personal Assistant High Low Position Salary Range UK London Average £ 24,700 £ 17,600 Junior Personal Assistant £ 28,200 £ 21,400 Personal Assistant £ 33,200 £ 24,300 Executive Personal Assistant High Low Position Salary Range UK South (inc Wales) £ 23,000 £ 15,200 Junior Personal Assistant £ 28,400 £ 19,500 Personal Assistant £ 35,100 £ 24,300 Executive Personal Assistant High Low Position Salary Range North (incl NI & Scotland)

38. Membership Growth Crème 2008 Qualifications

39. The International Association of Personal Assistants IAPA

41. Thank you