1. QR Code Marketing 5 Tips for a Successful Campaign Scan the tag to import me into your mobile contacts Get the App at http://gettag.mobi Brandy Stemen Emerging Media Product Manager | San Diego Union Tribune Brandy.Stemen@uniontrib.com @papr8tzi 619-293-1463
2. Defining QR QR codes enable a “Quick Response” from image to mobile device by using the camera to scan the image and issue a command based on what the QR code was programmed to do QR codes can command the phone to deliver a web page, dial a phone number, upload a contact into the address book, or download an app There are many technical terms out there such as “QR codes”, “2D barcodes” and “High capacity color barcodes”- for this discussion, these terms can be used interchangeably as the features of the codes perform similar actions via your mobile device. Microsoft Tag QR Code
3. Statistics Total smartphone sales doubled in one year and now smartphones represent 19.3 percent of total mobile phone sales. Smartphone sales increased in 2010 by 72.1 percent from the prior year, whereas sales for all mobile phones only increased by 31.8 percent Source: According to Gartner in their report dated November 2010
4. Statistics In June 2011, 14 million mobile users in the US – that’s about 6.2% of the total mobile audience in that country – scanned a QR or bar code on their mobile device, according to a study by comScore Among mobile users who scanned a QR or bar code on their mobile devices in June: 58.0 percent did so from their home, 39.4 percent did so from a retail store 24.5 percent did so from a grocery store 20 percent scanned a QR code while at work 12.6 percent did so outside or on public transit 7.6 percent did so while in a restaurant.
5. 5. Compelling Experience Use QR codes to allow a method of instantaneous, impulsive response or engagement with your products and services -Useful product information -Engaging videos -Exclusive deals -Upgrades -Coupons -Enter a sweepstakes -Click Like or Share -Request a product sample -Sign up for updates -Make Purchases
6. 4. Size is Important Many QR campaigns are using images that are simply too small for the mobile device to read or are using images that have been adjusted outside of the proportional size Be sure your QR code is within the standard guidelines of usage: 1.38” for standard QR codes and .78” for a Black & White Microsoft Tag Ensure that your QR codes have the required border of space around them to be able to be Scanned =Too Small to Scan =Not proportional to Scan =Text is too close to Scan Text is here Text is here
7. 3. Mobile Enabled-TEST! If using a QR code to point to a video/audio file or webpage the websites MUST be optimized for Mobile users! Thoroughly test your QR Codes under the same conditions in which your audience will encounter them Printing Medium: How will your QR Code appear on your printing surface?
8. 2. Manage Expectations Explain clearly what will happen when users scan your QR Code. Will it open a website? Play a video? Dial a phone number? Upload a contact into your phone? Download information? Not good- Does not inform what or how to use this QR Code Better- Explains how to use but does not inform what the QR code does Best- Explains what it is and how to get the information from the QR Code Scan the tag to import Brandy Stemen into your mobile contacts .Get the App at http://gettag.mobi
9. 1.Measure Success Keep track of your QR code scans to measure their success Use tracking as another ROI tool for your marketing campaigns Measure Campaigns: By QR code By Campaign By Region 3,641 Scans Total Heat Map Provided By Microsoft Tags www.tag.microsoft.com
10. Recommended Vendor Microsoft Tags www.tag.microsoft.com Tag benefits over standard “QR Code” Provides ENTIRE System-Code generator, reader and Reporting- FREE Ability to redirect Tag at any time- no need to generate another Tag, just point it to a new URL Size of B/W Tag .78” versus QR standard 1.38” Tag Reporting includes: Heat Map, and Scanning stats for daily, monthly and by category Tags Have Black/white, Color & Custom capability
11. Questions? Scan the tag to import me into your mobile contacts Get the App at http://gettag.mobi Brandy Stemen Emerging Media Product Manager | San Diego Union Tribune Brandy.Stemen@uniontrib.com @papr8tzi 619-293-1463
Editor's Notes
Microsoft Tag has some distinct advantages over QR Code (content paraphrased from multiplesources) -MS Tag can handle long URLs and allow for content to be dynamically changed. The creator of the Tag can control to which web page a Tag can be directed to. Tags can be one quarter the size of other two dimensional barcodes thus preserving precious real-estate on printed materialsSeamlessly works in Color or Black & White. Businesses can use their color logo.Designed to work with the limited capabilities of a typical camera phone.Enhanced Reed-Solomon error correction means Tags can still be read even if partially damaged.Optimized for both print and video display.On many phones can decode using a direct real-time camera video stream, you don’t even have to “click” to read the code.Tags are saved for later viewing and can be forwarded to someone else (no need to scan it again).MS Tag provides Analytics to publishers. The reporting data can help publishers tweak their campaign if required.
