Leveraging games lifecycle to increase revenue & retention There is no longer any argument that mobile games have shifted from Premium to Freemium business models. However, there are few who understand how to deliver this model effectively. In this Webinar Papaya Mobile's Oscar Clark will take a look at the
> different life stages of games and how developers can leverage this to increase the engagement and enjoyment for their players. He will talk about how designers can predict the user-lifecycle stages of Discovery, Learning, Earning and Churning to get the most out of the flow of the game. These are the design techniques employed by companies who have created mobile social games generating 15% conversion and ARPPDAU of $30+

1. http://www.infovisual.info/02/029_en.html

2. Syllabus: Leveraging Lifecycle
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html

3. Technology Adoption Lifecycle
http://blog.massklusive.com/2008/06/25/die-silver-surfer-stosen-ins-internet-vor-ergebnisse-der-ardzdf-

4. Player Engagement Lifecycle
http://www.gamefront.com/hot-halo-reach-cosplay-

5. Syllabus: Leveraging Lifecycle
freedigitalphotos.net
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html

6. Delivering Discovery
http://www.freedigitalphotos.net
http://www.flickr.com/photos/coba/1825369/

7. Context Creates Anticipation
http://paintandfootprints.wordpress.com/2011/03/04/my-daily-wuht-030411/

8. Permission to Play
http://rechabite.com/2012/03/01/there-is-no-there-to-get-to/

9. First Time Nerves
http://www.flickr.com/photos/pasukaru76/5153087954/sizes/l/in/photostream/

10. Get A Second Date

11. Show some appreciation
http://simplesapien.com/simple-challenge-3-show-your-appreciation/

12. No gamer is an island
http://blog.lib.umn.edu/stoe0062/psy_1001%20section%2021%20spring%202012/2012/03/no-man-is-an-island.html

13. Syllabus: Leveraging Lifecycle
freedigitalphotos.net
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html

14. Mind The Gap
http://davidalton.net/2011/11/01/britain-needs-to-mind-the-gap/

15. Building Bridges
http://www.newcastlespeedwayhistory.co.uk/other%20north%20eastern%20venues.htm

16. The First Crossing
http://en.wikipedia.org/wiki/File:Golden_Gate_Bridge_Opening_-_(1936).ogg

17. Syllabus: Leveraging Lifecycle
freedigitalphotos.net
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html

18. Not Just A One Night Stand
http://www.freedigitalphotos.net

19. Old Fashioned Service
http://www.freedigitalphotos.net

20. In For The Long Run
http://www.bfi.org.uk/distribution/the_loneliness_of_the_long_distance_runner

21. Squeezing Every Drop
http://sehabitat.com/blog/squeezing-every-drop-of-seo-juice-out-of-your-tweets/

22. Everything ends

23. Syllabus: Leveraging Lifecycle
freedigitalphotos.net
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html

24. Social SDK
Socialize your game and connect to millions of
engaged, active users
1.Integrated social features
2.Virtual currency
3.Support major develop tools
4.Language support

25. Social Game Engine
A Cross-Platform Social Game Engine for Mobiles
1.Integrated social features
2.Virtual currency
3.Script based language
4.Advanced 2D graphics
5.Cross platform
6.Cloud server hosting
7.Language support

26. Acquire new users at zero cost
A cross-promotion network for
Android developers in need of a
cost-free solution to user
acquisition
• Open cross-promotion network
for all developers
• Flexible and seamless cross-
promotion formats
• Buy and sell excess traffic 100%
commission-free
• Fast track setup and free extra
credits for every app

27. …Its all about love!
http://www.gracesgraphics.com/view/25866

28. Any Questions?
oscarclark@papayamobile.com
@Athanateus
Thank you :) @PapayaMobile