Communication For Policy Impact

Communication for Policy Impact PAN-ALL Meeting, Penang 13 June 2009 This work was carried out with the aid of a grant from the International Development Research Centre, Canada and the Department for International Development, UK.

“ Policy Impact”: what is it?

Why communicate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who do/should you communicate with?

Who do you communicate with? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E.g.1: Teleuse@BOP research  change in thinking  change in biz. strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who do we communicate findings to? In what order? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why include private sector? Why first? ,[object Object],[object Object],[object Object]

E.g. 2: Early-Warning: Change in thinking  change in projects/focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E.g.3: Mobile-Tax: Change in Policy WITHOUT change in thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research  Impact RESEARCH COMMUNICATION IMPACT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication strategy and implementation

A Communication Strategy is a map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A map ,[object Object],[object Object],[object Object]

When to get a CS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When do you communicate? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Most important element of CS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choose method/media based on audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More phones in BOP households in emerging Asia than radios and computers; catching up with TVs Source: ~10,000 sample, six-country Teleuse@BOP3 survey, October 2008

What about web presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t get hung up on hits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Making sense of web analytics 78.68% 89.85% 00:01:10 1.71 197 W Asia 77.61% 86.57% 00:00:58 1.68 201 Aus NZ 67.30% 66.35% 00:02:10 2.13 211 E Asia 77.09% 84.00% 00:00:44 1.55 275 W Europe 77.13% 80.17% 00:01:26 1.74 363 SE Asia 79.31% 77.59% 00:01:23 1.72 464 N Europe 74.26% 73.43% 00:01:50 1.84 1,084 N America 67.03% 65.07% 00:03:01 2.44 3,267 S Asia Bounce rate % New visits Ave. time on site Pages/visit Visits Subcontinental Region

Understanding what electronic media can and cannot do ,[object Object],[object Object],[object Object],[object Object]

Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]

Timing is everything ,[object Object],[object Object],[object Object],[object Object]

Most important thing ,[object Object],[object Object],[object Object],[object Object],[object Object]

If you take one thing away from this . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Broadband Quality of Service Experience (QoSE)

Why Broadband QoSE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Methods of measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metrics explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relevant metrics ,[object Object],- - - +++ - Upload File ++ ++ +++ + ++ Games +++ +++ +++ + + VOIP ++ ++ + - +++ Streaming media + + ++ + + Transactions - - - - +++ Download file + + + - +++ Browse (media) - - + - ++ Browse (text) Loss Jitter RTT Up Down Service Delay Throughput

Testing BBQoSE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Return Trip Time to yahoo.com Yet to meet Singapore (IDA) standard Time ms 300 ms

Jitter – pinged to yahoo.com Almost within acceptable levels Time 50 ms

Prices* of the tested links Monthly rental (USD) * Monthly rental (without tax) of selected packages ; not a direct comparison as other conditions apply. Packages

Group work 1- 40 minutes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Government group ,[object Object],[object Object],[object Object]

Private-sector group ,[object Object],[object Object],[object Object]

NGO group ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication For Policy Impact

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