1. Top 5 TrendsTo Make Your Nonprofit Web Site A More Powerful Tool in 2011 Pam Strayer www.pamstrayer.com January 20, 2011 The City Club of San Francisco

2. More Powerful Online more complex Shifting from PC to mobile – cell phones and tablets How can nonprofits keep up or even get out in front of the curve? Rapidly evolving mediascape – new tools every month! Need to not spend a lot of time on researching How to maximize yet keep it simple

3. Status Quo is a Moving Target It’s not enough to have a static web site any more Everyone’s on FB – but what do you do with it? Cross platform (web site, email, FB, Twitter) requires a lot of publishing! The potential’s so vast and yet how do you cut to the chase?

4. What’s Good Never before in human history has there been such an accessible and effective publishing and communications system Unprecedented amount of change in the collective communications systems – getting better all the time Unparalleled potential for increasing support and involvement for nonprofits Today: defining the biggest opportunities

5. Today’s Agenda Presentation – 20 min. Top 5 Trends to make your online assets more powerful for your organization Mini-consulting sessions for 3 groups – 15 min. Lottery from survey respondents Ways to go further – 2 min. Workshops and Classes (value-priced) to be offered at City Club specifically for nonprofits Q and A – 5-10 min.

6. Where To Find These Materials After the event PPT will be available via email and posted on Slideshare.net Link via email to all participants after this event Workshop and Class information both for nonprofit workshops and classes and business workshops and classes at City Club available in brochures Any other questions or information needs – contact Pam Strayer at pamstrayer.com (tel., email, etc. all posted on the web site)

7. Top 5 TrendsThat Will Make Your Nonprofit Web Site A More Powerful Tool in 2011 Pam Strayer www.pamstrayer.com January 20, 2011 The City Club of San Francisco

8. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video

9. Another Top 5: Themes Usefulness The year of becoming not just user-friendly or user-centered by user-used iPhone apps, wikis, live chat availability Data-driven Visuals that graph or map databases, statistics, adding visible value and visuals, crowdsourced/yelp/etc. (soft data ok) Educating, educating, educating Teach, create, inspire New here?, Learn more, Check out our wiki, etc. Positive emotions Modeling behavior of people who feel good about value of being involved with your organization Donor love stories, volunteer success stories, benefit stories Giving away free stuff Give (and in return be given to [research documented findings]) Free offers on your site, on FB, our guide to XYZ, top ten lists, etc.

10. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video

11. Copyright, 2008, Pam Strayer Are You Ready to Play?

12. Category: “Online Donations” The answer is “2020”

13. The Question Is “By what year do experts project online donations will exceed offline donations to nonprofits?”

14. Online: Convio 2010 Survey The Good News Individual giving down only 0.4% compared to 3.6% for all philanthropy Online fundraising returns up 14% for 2009 over 2008 Even excluding Haiti fundraising, online returns through May 2010 up 20% over the same period in 2009.

15. What You Want to Learn About Highest Priorities Increasing online donations Email marketing Effective web marketing Improving site Importance of site to foundations

16. Online: 2010 Nielsen Report on NGOs What online donors want to know HIGHLIGHTS http://www.useit.com/alertbox/nonprofit-donations.html FULL REPORT http://www.charitydigitalstrategy.org/wp-content/uploads/2010/03/donation_usability.pdf

17. Nonprofits in the Study

18. What Online Donors Want We asked participants what information they want to see on non-profit websites before they decide whether to donate. Their answers fell into 4 broad categories, 2 of which were the most heavily requested: The organization's mission, goals, objectives, and work How it uses donations and contributions. Source: Donation Usability: Increasing Online Giving to Non-Profits and Charities “What are you trying to achieve, and how will you spend my money?”

20. Further, only a ridiculously low 4% answered the second question on the homepage.

21. Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information.57% Fail Rate

22. Gap Most sites were never designed with the goal of online donations in mind Stuck on a button Lucky if the button is prominent Lack of dating involved The “Let’s Get Married Syndrome”

24. Social

25. CellphoneEach type has its own best types of behaviors and strategies

26. Mobile Donations American Red Cross received $32 million from text donations during Haiti Event based campaigns Mandala’s 90th Birthday ($85,000) Mobile Giving Foundation at Netsquared - Video http://www.netsquared.org/blog/pvmoorthi/mobile-giving-foundation

27. Give by Cell: Brower Youth Awards BYA starting to use cell phone donation program Announced at latest awards show in Herbst Theater Just signed up for Give by Cell

28. 2011: It’s a Hybrid World Critical, often forgotten step: Cross promote cell phone donations ONLINE Room for improvement: Placement for cell donation “call to action” to be integrated into a unified donation space and given visual icon/prominence

29. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video

30. Trends in 2011: Mobile

31. Mobile to Top Internet

32. Smart Phones Growth

33. Smart Phones

34. Mobile versus Web Different users Different environments Small screens Different expectations Is there a place for you to play here?

35. Mobile Apps

36. Ushahidi

37. Mobile and Social

38. Mobile Apps

39. More mobile apps

40. Mobile Apps

41. Extremely Mobile Apps

42. Top 5 Trends Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video

43. Social is Bigger than Email – Since 09

44. We Knew It Was Big But…

45. Latent Talent Pool 1 billion people living in affluent countries have between 2-6 billion spare hours every day. YochaiBenkler, Harvard Law School professor Linux Open source created by unpaid crowd Cost to create today: $10.8 billion Linux economy: $50 billion Started by one guy

46. Moving To Social Production

47. Local Motors Social network becomes social production 4,500 competing designers Local design and production 35 microfactories around the country Customers design, build, service and recycle the cars Decentralized mass collaboration model Shortened time to market from 2 years to 3 months Uses latent talent pool of young designers who can’t get jobs – [fewer than 1/3 usually can get a job]

48. Innocentive

49. Challenges Oil Spill Recovery Service Responsible for Exxon Valdez spill cleanup 20 years later: 80,000 barrels of oil still sitting at bottom of Prince William Sound Innocentive challenge 27 responses – 4 were promising $20,000 prize Oil industry outsider He will use the money to fund similar research for environmental cleanup

50. Solvers 40% come from Brazil, Russia, India and China Govt. research retirees, Chinese technologists, consultant researchers “Engaging them in specific challenges of interest to them.” (Spradlin, of Innocentive)

51. Main Takeaways Tapping global pools “More infostructure than infrastructure.” Larry Huston, PG

52. The Virtual Collaboratory Ecosystem broader and deeper than employees and immediate contacts

53. Roadkill Study

54. Roadkill Data

55. Real scientists, legit partnerships

56. Recognition

57. CoalSwarm Double Success Story Wiki Reference content Google Juice Book Self published book Radio appearances

58. CoalSwarmWiki

59. CoalSwarm: The Wiki Story Growing a wiki on an existing site (Sourcewatch) with traffic Contributors grow the wiki Paid researchers/contributors continue to add content Google search rank improves “Within 2-5 months, you can become the top-ranked content in the category” Media sources Begin using the resource and you as a research arm Your credibility and reputation increase

60. The Beauty of It All You don’t have to create your own wiki site Reference content draws users All content is footnoted and factually accurate Protected environment - you control allowable edits i.e. pro-coal forces can’t edit out facts (as they can on publicly editable wikipedia.org) Cost: free Easy for other groups to replicate

61. Ted’s On the Radio

62. Contests

63. Carbonrally Vt. Gov. put up a $15,000 challenge to see which Vermont community could cut the most carbon Two classes (5th graders and 7th graders) tops

64. Visual Results

65. Top 5 Trends Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video

66. Getting More and More Visual

67. The Perfect Chart Brevity counts The briefer and more visual the message, the more apt it is to go viral

68. Visualize the Unseen Emissions worldwide World Bank funding surfaced for new coal plant in India EDF responded with campaign to change World Bank standards New legislation passed

69. CARMA Impact

70. Tracking Deforestation

71. Trend: New Ways to See http://ngm.nationalgeographic.com/2010/02/cubic-foot/liittschwager-photography#/video/

72. Photo: One Cubic Foot New ways of seeing David Littschwager Project National Geographic E. O. Wilson

73. Sensors Tell a Story TrashTrack MIT’s Senseable Cities Lab

74. Connect the Dots: Slideshare Found they were sending out their Powerpoint all the time Heard about Slideshare and posted the Powerpoint on the home page Simple, easy, straightforward “Our story” in a short, visual format More effective than text alone

75. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video

76. Copyright, 2008, Pam Strayer Are You Ready to Play?

77. “13 hours every minute…” Copyright, 2008, Pam Strayer And the answer is…(2008)

78. “20 hours every minute…” Copyright, 2008, Pam Strayer And the answer is…(2009)

79. “35 hours every minute…” Copyright, 2008, Pam Strayer And the answer is…(2010)

80. CNN versus YouTube: 2008

81. CNN versus YouTube: 2011

82. 78 Pew Study More people watch video online than use social networks.

83. 79 Pew Study And, for every age group, the trends are all in one direction - up, up, up.

84. 80 Hundreds of videos, produced rapidly and cheaplyby the Obama staff, were put up on YouTube. Toward the end of the campaign, they were being uploaded at the rate of 20 per day. As of Oct. 2008, the videos had been seen 77 million times on YouTube alone.

85. Voyage to Kure film

86. Cousteau Film Cousteau with Bush as he signs act creating National Monument at Kure

87. JCC Approach – with Video

88. Keys to Video Success Not just one video Reference videos, casual videos, many types of videos Video publishing that looks professional but takes hardly any time or resources to create

89. Video The most persuasive platform yet invented Tied to online, cell, email or other actionable platforms, the most powerful tool you can harness

90. 86 Videos in Email Can’t send in Constant Contact Solutions: Eyejot VideoFusion

91. Video Contests Harvest your community WSJ handout CNU video contest http://www.cnu.org/node/2853

92. Red Cross – Combining: Text $ to Video

93. Case Studies – Live! 15 minutes

94. Survey Results

95. Your Web Sites

96. What You Want to Learn About Highest Priorities Increasing online donations Email marketing Effective web marketing Improving site Importance of site to foundations

97. What You Want to Learn About Lower Priorities Web video Facebook Analytics Cross platform publishing Cell phone donations

98. And Yet…These Lead to These Highest Priorities Increasing online donations Email marketing Effective web marketing Improving site Importance of site to foundations Lower Priorities Web video Facebook Analytics Cross platform publishing Cell phone donations

99. Recommendations

100. Get a Game Plan Strategy Figure out what’s most effective It can be simple – it just takes a little thought time Get new ideas

101. Get It Down on Paper Roadmap your way to success Create an organizational online/mobile road map What can you do each quarter? Who can help you? What are the priorities?

102. Stay on Track Check in on your roadmap Refine your strategy Plan the right resource level Practice “sustainable” staffing (i.e. right expectations about how much time things will take) Expect a learning curve

103. Get Help When You Need It Take a class here at The City Club of San Francisco (starting in March) See brochures for more information

104. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video

105. Q and A Pam Strayer www.pamstrayer.com strayerpam@mac.com 510.213.9525