This "Twitter 101" webinar. We'll be going over: - How to set up your Twitter account & profile - How to post, reply, retweet, follow others, etc. - Twitter management tools: Which to use & which to avoid - How to start building a following - How to take your Twitter presence to the next level

2.  Creating websites for 14
years
 Participating in Social
Media for 7 years
 MBA in Marketing
 Certificates in
 E-Business Marketing
Management
 Project Management
Pam Aungst  Google AdWords
Owner, Online Marketing Consultant
Pam Ann Marketing  Advanced Social Media

3.  How to set up your Twitter account & profile
 How to post, reply, retweet, follow others, etc.
 How to start building a following
 Twitter management tools: Which to use & which to avoid
 How to take your Twitter presence to the next level
Download this slide deck at http://bit.ly/TweetABDeck

4.  Submit your questions via
the Q&A box
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5. Like a cocktail party at a trade
show:
You’re there to make new
business connections, NOT to
be a pushy salesperson.
Talk to people, demonstrate
your expertise, but DO NOT be
“salesy”
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6. Just like networking “in real life”, building relationships
and trust takes time.
Get to know your followers by conversing with them
regularly.
At the same time, demonstrate your expertise and build
thought leadership by sharing useful information.
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7. Go to Twitter.com
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8. Username (i.e. “handle”) = 20 characters
Make it easy to remember & related to your
brand
Avoid numbers, dashes, underscores
Your Twitter URL will be
http://Twitter.com/YourUsername
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9. If your desired name is taken, consider adding state or company
abbreviation instead of numbers, i.e. “GreenVisionNJ” or
“GreenVisionInc” instead of “GreenVision1”
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10. Upload a photo
NO EGGS!
Add location,
website & bio
DO NOT connect to
Facebook
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11. Tweets on
Facebook look
weird &
unprofessional
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12.  Use search box at top to
search for companies
you know/like
 Click “Follow” or click on
company name to
preview their profile
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13.  Search by keywords, then click on “People”
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14.  Watch your stream for conversations. Follow
the people they are talking to.
 Go to websites of prospects or companies
that fit your target market. Look for a Twitter
icon.
 Use Twitter’s “Find Friends” and “Similar To”
tools
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15. Look for replies in a person’s stream. That tells you whether they are
conversational or not. Follow conversational people.
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16. Updates from
users you
follow appear
in your “feed”
or “stream”
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17. Will be seen by your followers and/or anyone
who visits your profile page.
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18.  Hover over a tweet
 Click “reply”
 Type response
after username
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19.  The user you replied to
 Any other users whose usernames are included
 Anyone who is following the both of you will see the reply in
their stream
 All others will only see your replies if they go to your profile
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20.  Replies start with username
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21.  Hover
 Click “Reply”
 Type in
response
after
username
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22.  By default, all parties in the convo are included in a reply
 Delete any names you don’t want to include
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23.  Direct messages are
private messages
between two parties
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24.  Mentions are when a username is inserted in a tweet
somewhere other than the beginning
 Unlike replies, mentions are seen by all of your followers
 Your mentions are found under the “Connect” tab
Download this slide deck at http://bit.ly/TweetABDeck

25.  A retweet is when someone “re-shares”
your tweet
 People retweet to redistribute useful info
to their followers
 Also used as a way of saying “I agree!”
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26.  Remember your manners!
Reply to Retweets with a “thank you”
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27.  Reply to all
Mentions &
Retweets with
at least a
“thank you”
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28. •A hashtag is a word (or words with no spaces)
with the number sign (#) in front. I.e.
#Quickbooks
•Hashtags are hyperlinked (clickable)
•Click on a hashtag to view all conversations
with that tag
Download this slide deck at http://bit.ly/TweetABDeck

29. •Search for a hashtag in the search box
•Use the results to find relevant people to follow
•Use the results to “jump in” on conversations or start
them by replying to the tweets you found
•Add hashtags to your tweets (sparingly) to help
relevant people to find & converse with you
Download this slide deck at http://bit.ly/TweetABDeck

30. Download this slide deck at http://bit.ly/TweetABDeck

31.  Post about your new Twitter account on
other social media platforms
 Include a link on biz cards & in email sigs
 Converse, Converse, Converse!
The more you converse on Twitter, the
more followers you will get.
Download this slide deck at http://bit.ly/TweetABDeck

32. Management (via computer) Clean Up
 TweetDeck  ManageFlitter
 Hootsuite  Twit Cleaner
 SproutSocial (my favorite)
Follower Investigation
Mobile  Does Follow
 TweetCaster (Android)  Fake Follower Check
 Plume (Android) (my fav) (by Status People)
 Twitter (both)
 Echofon (iPhone) Monitoring for keywords
 Hootsuite (both)  Twilert
Download this slide deck at http://bit.ly/TweetABDeck

33.  TrueTwit validation
 Paper.li auto-tweets
 FF Helper
 Triberr
 Who Unfollowed Me
Download this slide deck at http://bit.ly/TweetABDeck

34.  Participate in TweetChats
 Start & manage a TweetChat
 Hold Twitter contests
 Trade show or other live event tweeting
 Build topic-specific lists
 Watch your metrics & continuously
improve them (i.e. engagement ratio)
Download this slide deck at http://bit.ly/TweetABDeck

35.  Number of reply tweets divided by
number of non-reply tweets multiplied
by 100.
 Resulting percentage is engagement
ratio. Should be as high as possible.
Download this slide deck at http://bit.ly/TweetABDeck

36. SEO & Social Media: Tips, Tricks & Trends
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37. One Hour Private Consultation with “Professor Pam”
Normally $150
Webinar attendees: Only $99
Learn more about Social Media, SEO, or Website Usability as it
applies to YOUR company!
Discounted Order Link: http://bit.ly/PamConsult
(Must use link above to receive discount)
Download this slide deck at http://bit.ly/TweetABDeck