LinkedIn is the #1 business networking website in the world, and it’s NOT just for job seekers. Are you making the most of this potential gold mine of B2B leads? This presentation will teach you: LinkedIn 101: Do’s and Don’ts Tips for Profile Optimization All About Recommendations and Endorsements How to Drive Traffic to Your Website with LinkedIn How to “Go Mining” for Warm Leads on LinkedIn

2.  LinkedIn 101: Do’s and Don’ts
 Tips for Profile Optimization
 All About Recommendations
and Endorsements
 How to DriveTraffic toYour
Website with LinkedIn
 How to “Go Mining” forWarm
Leads on LinkedIn
Download this slide deck at http://bit.ly/LIBASICS14

3.  We will have Q&A at the end.
Download this slide deck at http://bit.ly/LIBASICS14

4.  LinkedIn has over 200 million users (in total)
and gains 2 new users every second.
 LinkedIn has an above-average number of
users that are well-educated, male, aged 25
to 64, high-income individuals
 53% of B2B marketers have acquired a
customer through LinkedIn, compared to
22% for B2C
Download this slide deck at http://bit.ly/LIBASICS14

5. Download this slide deck at http://bit.ly/LIBASICS14

6.  Who EXACTLY are you looking to meet?
 Prospects? Strategic Partners? Referral Sources?
 Demographics? Psychographics?
 What EXACTLY do you want to get from this?
 Meetings? Email subscribers?Website visitors?
BE STRATEGIC & SPECIFIC.
Download this slide deck at http://bit.ly/LIBASICS14

7.  PROFESSIONAL headshot
 GREAT headline
(TIP: For SEO purposes, put your name
first, i.e. “Pam Aungst is a…”)
 CUSTOM profile link (URL)
 LINKS to Company Profile &Website
 COMPLETELY filled out
 SMART keywords
 Projects
 Multimedia
Download this slide deck at http://bit.ly/LIBASICS14

8. Being too picky about
connecting is like going
to a networking event
and REFUSING to speak
to people that you
haven’t already met.
Download this slide deck at http://bit.ly/LIBASICS14

9. Download this slide deck at http://bit.ly/LIBASICS14
 Share genuinely useful information
 Share your own articles
(if they have genuinely useful information)

10. Download this slide deck at http://bit.ly/LIBASICS14

11.  Do NOT join groups YOU are interested in
 Join groups yourTARGET PROSPECTS are in
Download this slide deck at http://bit.ly/LIBASICS14

12. Download this slide deck at http://bit.ly/LIBASICS14
 Research the people you’ll be meeting with
 Find common ground for conversation
(but don’t be creepy about it)

13. Download this slide deck at http://bit.ly/LIBASICS14
 Premium Feature
 FreeTrial
 30x more effective than
cold-calling

14. Download this slide deck at http://bit.ly/LIBASICS14

15. Download this slide deck at http://bit.ly/LIBASICS14
 Mention:
 Common ground
 Where/how you met
 Why you’d like to connect
 How you might be able to help EACH OTHER

16. Download this slide deck at http://bit.ly/LIBASICS14

17.  On Mondays, I post a tip about X
 On Wednesdays, I post a tip aboutY
 On Fridays, I share one of my recent blogs
Download this slide deck at http://bit.ly/LIBASICS14

18. Download this slide deck at http://bit.ly/LIBASICS14
 HootSuite: Post to multiple groups, personal profile, and company
profile in one shot. Schedule future posts.
 CamCard: Scan business cards & connect instantly
 Rapportive Plugin (Gmail) or Xobni (Outlook):
Email plugin that displays social profiles of contacts
 CRM Integration:
Many customer Relationship Management software platforms integrate
with LinkedIn

19. Download this slide deck at http://bit.ly/LIBASICS14
SEO & Social Media
Blog Articles
Downloads
Email Mktg
Webinars
LEADS

20.  2 out of every 10 messages sent results in a meeting
 1 out of every 5 meetings leads to a proposal
 20% close ratio
Send 50 msgs = 10 meetings = 2 proposals = 0.4 sales (oops)
Send 150 msgs = 30 meetings = 6 proposals = 1 sale (yay!)
 Behavior Goal = Send 150 messages per month
Download this slide deck at http://bit.ly/LIBASICS14

21. Download this slide deck at http://bit.ly/LIBASICS14
http://bit.ly/LIMktgPlanTemplate

22. Download this slide deck at http://bit.ly/LIBASICS14

23. Download this slide deck at http://bit.ly/LIBASICS14

24. Download this slide deck at http://bit.ly/LIBASICS14

25. Download this slide deck at http://bit.ly/LIBASICS14

26. Download this slide deck at http://bit.ly/LIBASICS14

27. Download this slide deck at http://bit.ly/LIBASICS14

28.  Recommendations you GIVE are shown
on YOUR profile.
 Choose your words carefully
 Be authentic
 Don’t be afraid to ask for a clarification
Download this slide deck at http://bit.ly/LIBASICS14

29.  Do’s
 Target your efforts
 Optimize your profile
 Post in groups
 Research before meetings
 Try InMails
 Send tactful, personalized
messages
 Hunt forWarm Leads (request
Introductions)
 Create routines
 UseTools
 Track results & set behavior
goals
 Download my LinkedIn
Marketing PlanTemplate
 Don’ts
 Be too restrictive about
connecting
 Join groups you’re interested in
 Break group rules
 Spam people
 Forget your manners
 Behave online as you wouldn’t
offline
Download this slide deck at http://bit.ly/LIBASICS14

30. Download this slide deck at
http://bit.ly/LIBASICS14
Learn From
Pam!
Sign up to be notified of new
educational opportunities
From Pam Ann Marketing!
http://bit.ly/PamNews