E value report : airline brands

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Social media engagement of 6 major airline brands

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A special eValue™ report
Airline Brands Engagement
Measuring social media efficiency as of November, 2012

www.evaluesuite.com
eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

™

The eValue™ Social Media ROI Suite is a set of software as a service tools designed
to calculate the performance of corporate social media campaigns by comparing
natural (earned) engagement behavior of online communities against the paid
promotion and management efforts deployed by companies to build these
followings.

The Suite’s Efficiency Calculator analyzes data from the Facebook, Twitter and
YouTube accounts of global brands and ranks all resulting performance figures on a
percentile scale. The benchmark database is currently tracking engagement
statistics of 22,000 global corporate social media accounts.

www.evaluesuite.com
eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

www.evaluesuite.com
eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

We are #social enablers
for #all things digital
we are totally focused on
#social engagement & optimization

We offer a targeted range of social strategies, customized engagement
platforms and analytic tools to measure performance and ROI.

www.engagementlabs.com

www.evaluesuite.com
eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

Twitter: @engagementlabsf

E-mail: france@engagementlabs.com

www.evaluesuite.com
eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

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E value report : airline brands

1. A special eValue™ report Airline Brands Engagement Measuring social media efficiency as of November, 2012 www.evaluesuite.com eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

2. ™ The eValue™ Social Media ROI Suite is a set of software as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. The Suite’s Efficiency Calculator analyzes data from the Facebook, Twitter and YouTube accounts of global brands and ranks all resulting performance figures on a percentile scale. The benchmark database is currently tracking engagement statistics of 22,000 global corporate social media accounts. www.evaluesuite.com eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

18. • All brand accounts measured in this study are official pages. • This report was created using outputs from the eValue™ Social Media ROI Suite. All information gathered is publically available • This report is for promotional use only and should not be used as a reporting tool. www.evaluesuite.com eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

19. We are #social enablers for #all things digital we are totally focused on #social engagement & optimization We offer a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI. www.engagementlabs.com www.evaluesuite.com eValue ™ ©2012 All rights reserved A division of Parta Dialogue Inc. symbol: TSX-V : PAD

E value report : airline brands

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