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Palmettosoft
Florida Online Marketing Services

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On-Site optimization
Meta Elements Suggestion
Header(H1/H2)
Canonical Issue
Anchor Text Linking
Customized 404 Error
Robots.txt
XML Sitemap
Broken Link Checking

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Meta Elements Suggestion
Creating the proper meta information for a web page is very important if
that page is going to get ranked in the search results. In this post, we will
touch on the 3 major types of meta elements: Title Tags, Meta Descriptions
and Meta Keywords.
Title Tags are the single most important part of the meta element family. They
carry the most weight in the algorithm and should be kept within 70
characters.
Meta Descriptions are not used in SEO rankings, but help in user conversion
because they can entice someone to click on your listing in the search engine
results page. Keep the length around 150-170 characters.
Meta Keywords are for the most part, no longer a ranking factor within SEO.

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Header(H1/H2)
HTML header tags are used within web design and SEO to organize/explain
a web page’s structure within the code of that page. It gives the search
engine indexing program (spider/crawler) a clearly defined hierarchical
layout of what the page is mainly about (via the <H1>) and sub sections
(<H2>, – <H6>).
Each web page should only have one <H1>. Think of it as the page’s title
(however, do not confuse this with the Title Tag).

5. Canonical Issue
What are Canonical Issues?
Canonical issues can basically be defined as multiple URLs with the same
content. They can negatively impact SEO because the search engines have
not evolved (yet) to fully understand them.
Examples: http://www.palmettosoft.com/ (World Wide Web version)
http://palmettosoft.com/ (non World Wide Web version)
The above URLs (Uniform Resource Locators) could have the same content
and the search engines can (and usually will) penalize your website for
having duplicate content. For example, the search engines will typically
see the http://www.palmettosoft.com/ and http://palmettosoft.com/ as two
different websites with the same content. You can solve this problem by
using a 301 Redirect with a .htaccess file.

6. Anchor Text Linking
Anchor text refers the words that make up a
link (and when you place your mouse over
the phrase, it turns into a pointing hand). For
example, in the sentence, “
SEO Service in Florida, South Carolina“ is
anchor text for the link.

7. Customized 404 Error
The most common reason for a 404 error is
that somebody types a URL incorrectly. For
example: desiredsite.com/things/whatilyke,
yet it should
bedesiredsite.com/things/whatilike. In this
regard, the 404 error page lets them know
they are on the correct site and it can also
provide a link which directs the user back to
your home page. This simple 404 page can in
many times, stop somebody from leaving
your site in frustration, and staying in an
effort to further navigate your website.

8. Robots.txt
Sometimes, there may be places on your
website where you do not want the content to
be indexed. A great tool to use for these
areas is the robots.txt file in your website
code. For example, you could have a unique
customer specific section which is not
password protected and this page is not
found in your site’s navigation. While this
area may not be sensitive information, you
also don’t want the public to see it either. By
using the robots.txt file, you essentially tell
the engines: “do not index this page.”

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XML Sitemap
Sitemaps (XML code) are an important
protocol feature that can be installed on a
website by a developer. They allow the
search engines and/or public to understand
things like: When the site was last updated,
how many pages are in the site, page
relation to each other, etc.

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Broken Link Checking
A broken link, which is also called a dead
link, points to a file or page that either
does not exist or does not exist in that
location. The page might not be where
you think it should be for various reasons.
It could have been moved or you may not
have permission to view it. When your site
has links that are broken, visitors may
become irritated and lose patience when
trying to navigate the site. For that Fix all
broken links as soon as you’re aware of it

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