My trend presentation based on Trendwolves' European Youth Trend Report. In this presentation I go into 8 bigger consumer trends for the next 5 to 10 years. Please, take a minute. Think about it. I hope you can hear and watch me do this trend talk in the near future.

2. EUROPEAN YOUTH INTELLIGENCE
TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE.
EUROPEANVISUALISATION OF OUR TREND REPORT 2012
BE INSPIRED BY THE YOUTH INTELLIGENCE
WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER?
ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON
TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE.
WWW.TRENDWOLVES.COM
BE INSPIRED BY THE VISUALISATION OF OUR TREND REPORT 2012
WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER?
ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON
WWW.TRENDWOLVES.COM
TREND ZEITGEIST
RESEARCH RESEARCH
GENERAL TREND REPORTS OR CREATIVE QUANTITATIVE AND
TREND
SPECIFIC SECTOR REPORTS
BACKED BY RESEARCH AND INPUT
ZEITGEIST
QUALITATIVE RESEARCH BY MEANS
OF ONLINE SURVEYS, YOUTHLABS,
RESEARCH
FROM A EUROPEAN NETWORK OF RESEARCH
DIARIES, IN-DEPTH INTERVIEWS,
SOCIAL NETWORK SCANS, FIELD
TRENDSETTERS AND INNOVATORS.
GENERAL TREND REPORTS OR RESEARCH. QUANTITATIVE AND
CREATIVE
SPECIFIC SECTOR REPORTS QUALITATIVE RESEARCH BY MEANS
BACKED BY RESEARCH AND INPUT OF ONLINE SURVEYS, YOUTHLABS, trendwolves.com
FROM A EUROPEAN NETWORK OF DIARIES, IN-DEPTH INTERVIEWS,
Follow our trend insights youthr.com
INSPIRATION
TRENDSETTERS AND INNOVATORS. SOCIAL NETWORK SCANS, FIELD
RESEARCH.
WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO
THINKING AND BRAINSTORMING.
talk to us
INSPIRATION twitter @trendwolves or @palmaerts
TREND IMPLEMENTATION
WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO
.
THINKING AND BRAINSTORMING
mail info(at)trendwolves(dot)com
WE TURN TREND AND RESEARCH FINDINGS INTO CONCRETE CAMPAIGNS AND BOTTOM-UP BUSINESS
STRATEGIES.

3. INTRODUCTION
So there we were, in our asteroid-proof bunker, among the canning jars, pepper sprays and
freezers full of DNA. It had survival course written all over it. We had quickly made contact
a sect that promised us a place in the Hereafter, so we said goodbye to our dear non-be-
lievers. We were ready for it – the End. And then it happened... nothing. No apocalypse. No
alien invasion. No planetary objects hitting the earth. Not even a black-out. The Mayans had
us where they wanted us. But it was a no-show. “The future is here. We are building it. It is uncertain, but we are building it”, says Luna
Miguel (22). The young people of today are aware that things are changing. And they are
So should we trust the New Agers? They believe that 21 December 2012 is the start of a tran- looking for solutions with a striking realism. Not on the basis of grand ideals but by making
sition in which the Earth and her inhabitants will undergo a physical and/or spiritual transfor- daily contributions within the realm of what is possible for them. Because every step counts.
mation and that 2013 will mark the start of a new age? This is not an unattractive idea in and They are not afraid to roll up their sleeves and work together. Furthermore, the innovations
they bring to the market provide a breath of fresh air and have left more than one CEO
of itself. We have reflected on human mortality and we realise that it will endure, at least for
breathless.
now. So let’s start again, from scratch. And go for it.
How do they do it? Young people are the first to pick up new technologies and to see digital
Millennials are predominantly optimistic but a lot of young people are still lost. The quest
possibilities. They have the flexibility that a rapidly changing society demands. Although they
for identity, which is particular to being young, remains a difficult one. The online culture of
live at a fast pace, they don’t let themselves just get dragged along. They understand that
viewing and comparing created by social networks does not take the edge off this process.
delivering quality requires time. And that they need to take time off every now and then, in
What’s more, young people’s expectations and the range of choices open to them are still order to maintain that fast pace. It helps them to remember what they’re working on. After
increasing, while economic conditions are not favourable for them. What we are seeing, all, awareness enriches life. And yes, young people are getting back to yoga.
however, is a “hands-on” mentality.
In the last couple of years, reports of doom and gloom and tales of crisis have depressed
almost all generations. But not those who will be in charge tomorrow. They have a different
approach in ways that previous generations will not always understand at first. However, this
is the most important characteristic of a new generation and precisely what we need for the
future. Because, young people are the drivers of change.

4. Take a minute. Think about it.
Tom, Trendwolves

6. 1. 5.
WONDERFUL WORLD OF THE WORLD WIDE WEB
APOCAHOLISM & GENERATION ZOMBIE
BUILDING FROM SCRATCH
CRAZY CLOWN TIME
BUILDING BY MIXING
DRAMATIQUE EXCENTRIQUE
DO-IT-YOURSELF MENTALITY
TOP 10 HITS OF THE END OF THE WORLD YOUNG MAKER MAKE IT TOGETHER
EVERYTHING IS FUCKED, EVERYTHING IS OK OFFLINE ACCELERATING
2. R
TIME FOSE
SURVIVAL
BODY
OF
MODIFICATION:
THE BRAVEST
FROM ÖTZI TO POSH
6.
FIND
EXPERTI
YOUR OWN GREATNESS
FEMMES BATAILLES
LEARNING OUTSIDE CLASS
PREHISTORY OF THE FUTURE
GOOGLE SCIENCE
TRA$HY = CLA$$Y
DATA-MENTORING
ICIOUS MINDS
SCIENCE IS HOT
3. SUSP
DEFENCE
RECOMBINANT
BY DE-FACING
FICTION 7. SENSE AN D SENSITIVITY
DIGITAL TRACKING
SENSE-ATION
HACKTIVISM
BODY REVOLUTION
CHAFFERING
NATURAL DESIGN
LIMITED SOCIAL
IN PURSUIT OF HAPPINESS
LIFE IN COMMUNITY
8.
4.
SLOWING DOWN
THINK TANKS: IF NOT NOW, THEN WHEN? LOGGING OFF
CYCLE THINKING BEAUTY OF BOREDOM
COCOONING AWAY
PROCESS FOCUS
DREAM FOR THE FUTURE

7. Trendwatcher and partner at Trendwolves Tom
Palmaerts inspires your team or audience with an
awesome presentation about youth lifestyle trends
in combination with your market. Become future
ready in one hour!
Palmaerts is a worldwide keynote speaker and
Trendwolves trend consultant. In 2009 - as a result
of his drive, originality & passion - he was awarded
"specialist trendwatcher of the year" by the
trendwatching platform Second Sight.
Contact us for more information

10. APOCAHOLISM

11. APOCAHOLISM AND
GENERATION ZOMBIE
The end of the world was taken seriously in 2012. For as long as 50
years, we have been receiving warnings of population explosions,
famine, plagues, energy crises, shortages of minerals, water wars,
thinning ozone, acidifying rain, nuclear winters, Y2K bugs, mad-
Total Lost
cow epidemics, killer bees, sex-change fish, cell phone-induced
brain cancer epidemics and climate catastrophes. And then at last,
it was time for the cherry on top: the world’s final game over.
It’s hard to believe how the whole world listened to apocalyptic
screamers of doom and gloom. And those who did not listen will
certainly have seen the odd zombie passing by on their TV screen,
in the newspaper or down the street on Halloween. Zombies
were a real hype among young people. Horror has been popu-
lar with youngster for a while now. They are used to continuously
receiving impulses and love being frightened once in a while.
The following is a small impression of the doom craze, the
most extreme example being the Doomsday Preppers.
Because, honestly, who would want to be a sole survi-
vor in a world ruled by the scum you see here?
Vampires are too romantic
18

13. trend Dramatique Excentrique
“There is melancholy in the wind and sorrow in the grass” - Charles Kuralt

15. trend survival of the bravest

17. trend femmes batailles

18. Evolution of a female warrior

19. Prehistory
of the Future
trend re-civilize civilization

20. trend paleo lifestyle

21. trend primal gastronomy

22. forget about retro ...
a new generation with (finally) different aesthetics

23. Tra$hy = Cla$$y
Unusual Magic

24. Scuzzy Glam
trend search for new aesthetics
aka Cata Pirata

26. Digital Disguise

27. trend de-facing

31. trend closed networks (I know, again;)

32. trend chaffering
(flexible pricing)

34. trend cycle thinking www.lifecycleinitiative.org

35. trend usership and accessibility

36. trend focus on Quality

37. trend repair manuals

38. trend process transparency
C-Fabriek

41. trend survival craft

42. trend low cost technology

43. trend tween crafters

44. Makers make it together
Maker Faire

48. Data-mentoring
xxx

49. Science is hot

50. trend single tasking

52. trend: Sense-ation

53. Natura Pura

54. trend Body Revolution

56. Harder
Better
Faster
Stronger

57. nicer
Better
slower
Stronger

58. trend soft focus
Julia Holter Goddess Eyes I

59. trend slow motion perspective

60. trend beauty of boredom Felix Boehm

61. trend: cocooning away
Sewn as a Site

62. trend Sur-realm
Mona Friedman

63. Table of contents
More information?
Table of contents of The European Youth Trend Report
TRENDS 2013 INFLUENCER THEORY GENERATION BY ELEMENTS CITY REPORTS MARKET REPORTS ZEITGEIST
We describe and visualise eight trends in as Although Trendwolves looks ahead, it also Gathering, skills, connectivity, rebellion, he- External trend spotters and cool kids share But what do all these trends and information Who are Europe’s young people? To provide
many inspiring chapters. Each trend starts keeps abreast of the current state of affairs. roes, looks, travel, music, sex and happiness. their insights in a short piece. City coolhunt- mean for your company in a specific sec- a good image of who we are always talk-
off with a brief summary, followed by the We do research on a continuous basis. We The ten Trendwolves’ Elements help to anal- ers from 10 European cities introduce and tor? We picked out some interesting sectors ing about, we give you the facts and figures
underlying story and an overflow of concrete keep up to date on European young people yse youth culture and their standing in life. comment on a few cool concepts that they and took a good look at what is happening in about European youth.
examples and interviews with young people. by way of online surveys, trend labs, in-depth We zoom in on each of these 10 Elements. spotted in their city. that sector with general trends and specific
interviews, observations and diaries. In 2012 examples. 284 HOW MANY?
14 TOTAL LOST we did a large research about influencers 160 MUSIC 182 BARCELONA 286 UNEMPLOYMENT
26 RAW CULTURE and who exactly they are. 162 SEX 186 PARIS 222 EDUCATION 288 ENTREPRENEURSHIP
46 SUSPICIOUS MINDS 164 HAPPINESS 190 PRISHTINA 228 ENERGY 290 LEAVING THE PA-
60 FUTURE PREPAREDNESS 130 INFLUENCER THEORY 166 REBELLION 194 LONDON 234 FINANCE RENTAL HOUSHOLD
74 YOUNG MAKERS 142 INFLUENCERS 168 HEROES 198 HELSINKI 242 FOOD&DRINKS 292 NOT EMPLOYED, NO EDU-
90 TIME FOR EXPERTISE 170 CONNECTIVITY 200 BERLIN 250 GAMING CATION, NO TRAINING
102 SENSE AND SENSITIVITY 172 GATHERING 204 LISBON 254 MEDIA & COMMUNICATION 294 HEALTH & WELL-BEING
116 DREAMOTION 174 TRAVELLING 208 ANTWERP 260 NIGHTLIFE 296 COMPUTER &
176 SKILLS 212 ISTANBUL 266 BEAUTY, FASHION & SEX INTERNET USE
178 LOOKS 216 AMSTERDAM 276 WORK
The European Youth Trend Report by Trendwolves is the reference par excellence
when it comes to youth trends. This yearly 300 pages book, bundles figures, insights
and perceptions of trends on the market and among youngsters. It offers tons of
inspiration for business development, product – and service design.
Order now on trendwolves.goodsie.com

64. hungry for more & more?
YOUTHR
youth trends , insights & coolhunts database
Interested in a yearly subscription? Contact
maarten(at)trendwolves(dot)com for more
information