The document describes observations made while visiting various stores. Opportunities are identified at each store: 1. A fashion store could offer fashion consultations to help customers match outfits. 2. A watch store could sponsor a watch cleaning day to bring in customers and lead to new sales. 3. A coffee shop could showcase their founder's history and sponsor local ice skating to attract new customers. 4. An electronics store could have a female greeter to help direct women customers. 5. A kitchen store could advertise cooking classes using their products to generate sales. 6. A building supply store could set up complementary displays with a neighboring electronics store for combined sales.

2. OBJECTIVE
It has come to our attention, we may be missing opportunities,
When we go out to shop and visit stores in our communities,
So I have been tasked to go observe these stores for any surprises.
While I drink coffee, buy small items , shop apparel in my sizes.

3. MAX
This apparel store caught my attention with a window display quite daring,
The headless mannequins wore clothes like the photo people were wearing,
What struck me most about the clothes that hung in the display,
Was how the colors on the mannequins, didn’t match the photo array.
Opportunity
Have a fashion consultant available
to help people match clothes to
wear (like in the window
display).

4. THE WATCH HOUSE
The store was bright and airy, lots of glass
enclosures there,
With every kind of watch to buy , they can even do
repairs,
The clientele inside the store were singles and
some pairs,
The 25% off special price enticing, I bought a watch
to wear.
Opportunity
Sponsor a Watch Cleaning / Maintenance
Day for customers to bring in their old
watches to be serviced. This will bring
customers into the store and lead to
new sales.

5. TIM HORTON’S COFFEE
A Canadian store in the Middle East, a bit of
home for me,
With the tastiest Canadian coffee available for
all the world to see,
Founder’s history and growers legacy on the
wall display,
A tribute to their past and future not found in
other cafés.
Opportunity
The founder was a ice hockey player.
Setup a display about hockey to
draw in people unfamiliar with the
sport. Sponsor free ice skating at
local rink.

6. SHARAF DG
A brightly lit electronics store, with one
entrance in and out,
You had to pass their window goods
they sold inside throughout,
Security was at the door, yellow
uniforms so easy to spot,
They helped you choose and carry out
your purchases you bought.
Opportunity
Have a woman greeter at the
entrance that will help direct
women customers to what they
are looking for. (Men normally
can find their way around.)

7. LAKELAND
A kitchen store that’s indistinct, two
chandeliers of wares,
With beautiful window displays, that
show the owners care,
They sell their products end to end,
with appliances like a crock pot,
A recipe book, a meal to cook, while
you golf a perfect chip shot
Opportunity
Advertise a cooking class using
products for sale in the store.
Have those products readily
available for sale during the
class.

8. BUILDMART
Last, not least, a building store with five doors that were
gaping,
Product far to big to carry, including window draping,
While hunting for the cash register, it was nowhere to
be found,
Just kitchen cupboards, sinks and lights ,and hot tubs
that were round.
Opportunity
The store sits beside an electronics
store. Set up displays of product for
sale that incorporates what was
bought in the electronic store next
door. (Piggyback sales)