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SUPER Social Media

Main Street Social Media
Campaigns That Soar to Success!
Get these slides here:
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http://sarahtpage.com/SuperMainStreet/
CASE STUDY
#1
Facebook
Sweepstakes
WHY

Create awareness of
Christmas in
Downtown Cuero
event
Attract event attendees
Grow Facebook fan
base to 1,000
HOW

Used WooBox to create
Facebook sweepstakes
tab
Required page like
Offered VIP prize
package
Promoted on Facebook
(Nov. 24 – Dec. 9)
Encouraged social
sharing
RESULTS

Generated 380 entries
Shared 119 times on
Facebook
Increased Facebook
page likes by over
200%
Increased Facebook
engagement by over
1,245%
CASE STUDY
#2
Instagram /
Facebook Photo
Contest
WHY

 Create awareness of
Bastrop’s “Buy It In
Bastrop” shop local
initiative
 Promote the many ways
to enjoy downtown
Bastrop
 Build a repository of
photos
 Increase @BuyBastropTX
Instagram followers
HOW

 Ran Dec. 1-31, 2013
 Contest announced on
Facebook, Twitter, &
Instagram
 Photos must depict
shopping, food, and fun
during the holidays
 Must use
#BastropHolidays
 Weekly winners
 Fan vote for grand prize
 $200 shopping spree in a
Bastrop store
Instagram
Promotional
Graphic
RESULTS

Facebook likes
increased 29%
Instagram fans
increased 35%
126 contest entries
68 new photos to
promote downtown
Bastrop
CASE STUDY
#3
Restaurant Week
Instagram Contest
WHY

Get photo content
Generate engagement
about Restaurant Week
HOW

Used Instagram
contest platform SEEN
Upload photos
showing food, dining
out, cocktails, etc. with
#MyRWGR hashtag
Claim photo via SEEN
10 winners received
$50 gift cards to
participating
restaurants
RESULTS

108 posts on
Instagram
Total reach = 13,584
Continued exposure
for participating
restaurants
CASE STUDY
#4
Downtown Raleigh
Bucket List Contest –
Instagram/Twitter
WHY

Help people discover
experiences in their
own city
Challenge people to
actually go do them
HOW

 Users complete a bucket
list item
 Take a picture of the
experience
 Upload photo to Twitter
and/or Instagram
 Tag @DTRBucketList and
use the #DTRBucketList
hashtag
 Prizes awarded for
completing bucket list
items
RESULTS

Over 1,000 photos
submitted
18 people finished the
whole list
Offline Media trying to
improve future
contests
Working on improving
the technology
Beginning to market
this product in other
cities
CASE STUDY
#5
#IAmDowntown
Campaign
WHY

Promote the downtown
business district in
Calgary, Alberta CA
Encourage young
people and families to
come downtown
Brand downtown as a
hip place where people
want to be
 Developed micro-site:
http://iam.downtowncalgary.com

HOW

 Set up Instagram photo
frames for people to
pose behind
 Tag Instagram photos
with #IAmDowntown
 Weekly giveaways
 “Considerable” budget
for digital signs and
transit ads
 Held a summer block
party with local
musicians
RESULTS

Received an
overwhelming
response
Yielded over 1,000
photos in the summer
of 2013 alone
Campaign is still
ongoing
CASE STUDY
#6
March Social Media
Awareness Month
WHY

Solicit positive reviews
for downtown
businesses and
restaurants
Get the word out about
what Danville has to
offer residents and
visitors
HOW

Printed postcards and
distributed them to
downtown businesses
and stores
Postcard had
instructions on how to
write reviews on Yelp!
and Urban Spoon
Stores displayed them
at register or on tables
RESULTS

Got some reviews
Didn’t promote the
campaign very much
Will revisit in 2014
CASE STUDY
#7
Experience Columbus
Year-round Instagram
WHY

Showcase things to see
and do in the
destination
Increase followers and
engagement on
@ExperienceColumbus
account
Encourage use of
common hashtags like
#ExpCols and
#CbusFoodScene
HOW

Post original content
when possible
Comment and like
photos with Columbus
hashtags
Repost exceptional
photos that use
Columbus hashtags
RESULTS

95% of photos are
reposted images
Photos tagged with
#expcols have
increased 2,231% since
Jan. 2013
Followers have
increased 1,093% since
Jan. 2013
Interactions have
increased 6,802% since
Jan. 2013
Can I Help?

Call
Me!
Follow Me
Facebook.com/SarahTPageConsulting

Linkedin.com/in/sarahpage

@pagetx

Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage
Thank You!
Questions?

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Notas do Editor

  1. When the restaurant signed up to participate they had to agree to 1. Give $1 per meal to the culinary Institute scholarship fund and 2. Give us $50 gift card for promotion. We promoted more on 1st to sign up got more media coverage. Helped to get commitments.Gave away the gift cards to contest winners and as radio promos.
  2. Offline Media partnered with LiveWorkPlay because they have a strong following of people who love Downtown Raleigh. Help with their website and provide future site visitors with photos of people enjoying the things to do in their town. Ran May 1 – July 14, 2013.