11. WHY
Create awareness of
Bastrop’s “Buy It In
Bastrop” shop local
initiative
Promote the many ways
to enjoy downtown
Bastrop
Build a repository of
photos
Increase @BuyBastropTX
Instagram followers
12. HOW
Ran Dec. 1-31, 2013
Contest announced on
Facebook, Twitter, &
Instagram
Photos must depict
shopping, food, and fun
during the holidays
Must use
#BastropHolidays
Weekly winners
Fan vote for grand prize
$200 shopping spree in a
Bastrop store
19. HOW
Used Instagram
contest platform SEEN
Upload photos
showing food, dining
out, cocktails, etc. with
#MyRWGR hashtag
Claim photo via SEEN
10 winners received
$50 gift cards to
participating
restaurants
27. HOW
Users complete a bucket
list item
Take a picture of the
experience
Upload photo to Twitter
and/or Instagram
Tag @DTRBucketList and
use the #DTRBucketList
hashtag
Prizes awarded for
completing bucket list
items
28.
29.
30. RESULTS
Over 1,000 photos
submitted
18 people finished the
whole list
Offline Media trying to
improve future
contests
Working on improving
the technology
Beginning to market
this product in other
cities
32. WHY
Promote the downtown
business district in
Calgary, Alberta CA
Encourage young
people and families to
come downtown
Brand downtown as a
hip place where people
want to be
33. Developed micro-site:
http://iam.downtowncalgary.com
HOW
Set up Instagram photo
frames for people to
pose behind
Tag Instagram photos
with #IAmDowntown
Weekly giveaways
“Considerable” budget
for digital signs and
transit ads
Held a summer block
party with local
musicians
39. WHY
Solicit positive reviews
for downtown
businesses and
restaurants
Get the word out about
what Danville has to
offer residents and
visitors
40. HOW
Printed postcards and
distributed them to
downtown businesses
and stores
Postcard had
instructions on how to
write reviews on Yelp!
and Urban Spoon
Stores displayed them
at register or on tables
45. WHY
Showcase things to see
and do in the
destination
Increase followers and
engagement on
@ExperienceColumbus
account
Encourage use of
common hashtags like
#ExpCols and
#CbusFoodScene
46. HOW
Post original content
when possible
Comment and like
photos with Columbus
hashtags
Repost exceptional
photos that use
Columbus hashtags
47.
48.
49.
50.
51. RESULTS
95% of photos are
reposted images
Photos tagged with
#expcols have
increased 2,231% since
Jan. 2013
Followers have
increased 1,093% since
Jan. 2013
Interactions have
increased 6,802% since
Jan. 2013
When the restaurant signed up to participate they had to agree to 1. Give $1 per meal to the culinary Institute scholarship fund and 2. Give us $50 gift card for promotion. We promoted more on 1st to sign up got more media coverage. Helped to get commitments.Gave away the gift cards to contest winners and as radio promos.
Offline Media partnered with LiveWorkPlay because they have a strong following of people who love Downtown Raleigh. Help with their website and provide future site visitors with photos of people enjoying the things to do in their town. Ran May 1 – July 14, 2013.