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SEO
                            Challenges
                            in 2013



A Presentation by Navneet Kaushal, CEO, PageTraffic
WHO AM I?

Navneet Kaushal
   Founder & CEO of PageTraffic
   12 Years of SEO experience
   Editor www.pagetrafficbuzz.com
   Expert author on WebProNews, Search Newz, Website Notes, DevWebPronews, PromotionWorld.
   Regularly quoted on ET Now, Seattle Times, Hindustan Times, Livemint, BenefitIT, India Digital Review


About PageTraffic
   Established in 2002
   95 people strong, with offices in New Delhi, Mumbai, Chicago & London
   Offers SEO, PPC, Link Building, Web Design & Development services
   More than 500 clients worldwide
   Ranking among the top SEO Companies of India
   Winner of Red Herring Top 100 Asia Award 2011
                                     Copyright © www.pagetraffic.in
                                                                                     www.pagetraffic.com
Some Of The Clients We Have Worked With




             Copyright © www.pagetraffic.in
                                              www.pagetraffic.com
LEADERSHIP AND AFFILIATIONS




       Copyright © www.pagetraffic.in
                                        www.pagetraffic.com
2012




Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Average Daily Queries on Google


        3 Billion Searches/Day
             (announced Aug. 2012)




     Number of Searches/Day on Google
Growth of Google Queries in Last 5 yrs
          3 Billion Searches/Day
              (announced Aug. 2012)




          Number of Searches/Day on Google
Massive Growth of Google+




     http://www.bgr.com/2012/09/17/google-plus-stats-2012-400-million-members/
Users:   900mm     200mm     120mm




Users:   100mm     18mm      10mm


          Main Social Networks
MAJOR GOOGLE UPDATES IN 2012

50 updates per month
500 updates per year
20,000 experiments




           Copyright © www.pagetraffic.in
                                            www.pagetraffic.com
MAJOR GOOGLE UPDATES IN 2012
•   Google Panda: 12 updates
•   Google Penguin: 3 updates
•   Exact-Match Domain (EMD) Update
•   Page Layout: 2 updates
•   7-Result SERPs
•   DMCA Penalty
•   Link Warnings
•   Knowledge Graph
•   Venice
•   Search + Your World
•   Other Monthly Updates: 379

                Copyright © www.pagetraffic.in
                                                 www.pagetraffic.com
GOOGLE PENGUIN
The update that changed the rules of the game




           Copyright © www.pagetraffic.in
                                                www.pagetraffic.com
GOOGLE PENGUIN




 Copyright © www.pagetraffic.in
                                  www.pagetraffic.com
SEO
SEO
SEO
GOOGLE’S EXACT MATCH DOMAIN UPDATE




           Copyright © www.pagetraffic.in
                                            www.pagetraffic.com
GOOGLE’S EXACT MATCH DOMAIN UPDATE




           Copyright © www.pagetraffic.in
                                            www.pagetraffic.com
7-RESULTS SERPS




 Copyright © www.pagetraffic.in
                                  www.pagetraffic.com
GOOGLE+ & REL=AUTHOR




    Copyright © www.pagetraffic.in
                                     www.pagetraffic.com
KNOWLEDGE GRAPH




  Copyright © www.pagetraffic.in
                                   www.pagetraffic.com
SEARCH + YOUR WORLD




    Copyright © www.pagetraffic.in
                                     www.pagetraffic.com
IN 2013 WE OPTIMIZE EVERTYTHING




           Copyright © www.pagetraffic.in
                                            www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
MASTER TECHNICAL SEO




    Copyright © www.pagetraffic.in
                                     www.pagetraffic.com
MASTER TECHNICAL SEO




    Copyright © www.pagetraffic.in
                                     www.pagetraffic.com
MASTER TECHNICAL SEO




    Copyright © www.pagetraffic.in
                                     www.pagetraffic.com
MASTER TECHNICAL SEO




    Copyright © www.pagetraffic.in
                                     www.pagetraffic.com
Penguin & Low Quality Links
Rich Snippets and Schema Markup


                 Star Ratings, Reviews & Price



                              Author Photo


                         Date of Publication


                             Video Snippet
NEW SEO STRATEGY
    •   Brand - Google focus on big brands
    •   Citations & Trust – Google rewarding these signals
    •   Social – Identity signal: +1 content = higher CTR (indirect relation)
    •   Personalized Search is a Reality – Affects SEO through social connections and
        increased CTR (indirect relation)
    •   Authorship – Identity signal: rel=Me/Author (AUTHOR RANK)

SERP Rankings

    •   Still important to understand the health of a site
    •   Focus should be placed more on what Analytics is telling you:
          • Conversion Optimization
          • CTR and Time on Site/Page
    •   Google uses human quality raters extensively in testing algorithm changes
WHAT WILL SEO CAMPAIGN IN 2013 LOOK LIKE?
•   On-Site Optimization (Technical – Within Google Guidelines)
•   Content – Fresh ON and OFF Site Content (High Quality)
•   Guest Blogging – Relationship Focused / Relevancy
•   Brand Monitoring – High Priority on Reviewing your Link Profile
•   Link Building – Less Focus on Anchor Text (Diversify), More Focus on Trust at the Core of
    Integrity
•   Public Relations – Pitches, Interviews, Citations and more
•   Social Engagement – Routine Updates and Communication
•   Thought Leadership – Become an Influencer, Authoritative
    Content, Whitepapers, Webinars
•   Earned Shares – Position High Quality Content Socially and Market
•   Gamification – Customer Rewards, Loyalty, Badges, Discounts, Coupons
•   CSEs (Comparison Shopping Engines) – Free or Paid (Google Merchant now Google
    Shopping)
THANK YOU!



Website:   www.pagetraffic.in
Email:     nkaushal@pagetraffic.in
Twitter:   @navneetkaushal
Blog:       www.pagetrafficbuzz.com




            Copyright © www.pagetraffic.in
                                             www.pagetraffic.com

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SEO Challenges in 2013 by Navneet Kaushal

  • 1. SEO Challenges in 2013 A Presentation by Navneet Kaushal, CEO, PageTraffic
  • 2. WHO AM I? Navneet Kaushal Founder & CEO of PageTraffic 12 Years of SEO experience Editor www.pagetrafficbuzz.com Expert author on WebProNews, Search Newz, Website Notes, DevWebPronews, PromotionWorld. Regularly quoted on ET Now, Seattle Times, Hindustan Times, Livemint, BenefitIT, India Digital Review About PageTraffic Established in 2002 95 people strong, with offices in New Delhi, Mumbai, Chicago & London Offers SEO, PPC, Link Building, Web Design & Development services More than 500 clients worldwide Ranking among the top SEO Companies of India Winner of Red Herring Top 100 Asia Award 2011 Copyright © www.pagetraffic.in www.pagetraffic.com
  • 3. Some Of The Clients We Have Worked With Copyright © www.pagetraffic.in www.pagetraffic.com
  • 4. LEADERSHIP AND AFFILIATIONS Copyright © www.pagetraffic.in www.pagetraffic.com
  • 6. Average Daily Queries on Google 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google
  • 7. Growth of Google Queries in Last 5 yrs 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google
  • 8. Massive Growth of Google+ http://www.bgr.com/2012/09/17/google-plus-stats-2012-400-million-members/
  • 9. Users: 900mm 200mm 120mm Users: 100mm 18mm 10mm Main Social Networks
  • 10. MAJOR GOOGLE UPDATES IN 2012 50 updates per month 500 updates per year 20,000 experiments Copyright © www.pagetraffic.in www.pagetraffic.com
  • 11. MAJOR GOOGLE UPDATES IN 2012 • Google Panda: 12 updates • Google Penguin: 3 updates • Exact-Match Domain (EMD) Update • Page Layout: 2 updates • 7-Result SERPs • DMCA Penalty • Link Warnings • Knowledge Graph • Venice • Search + Your World • Other Monthly Updates: 379 Copyright © www.pagetraffic.in www.pagetraffic.com
  • 12. GOOGLE PENGUIN The update that changed the rules of the game Copyright © www.pagetraffic.in www.pagetraffic.com
  • 13. GOOGLE PENGUIN Copyright © www.pagetraffic.in www.pagetraffic.com
  • 14. SEO
  • 15. SEO
  • 16. SEO
  • 17. GOOGLE’S EXACT MATCH DOMAIN UPDATE Copyright © www.pagetraffic.in www.pagetraffic.com
  • 18. GOOGLE’S EXACT MATCH DOMAIN UPDATE Copyright © www.pagetraffic.in www.pagetraffic.com
  • 19. 7-RESULTS SERPS Copyright © www.pagetraffic.in www.pagetraffic.com
  • 20. GOOGLE+ & REL=AUTHOR Copyright © www.pagetraffic.in www.pagetraffic.com
  • 21. KNOWLEDGE GRAPH Copyright © www.pagetraffic.in www.pagetraffic.com
  • 22. SEARCH + YOUR WORLD Copyright © www.pagetraffic.in www.pagetraffic.com
  • 23. IN 2013 WE OPTIMIZE EVERTYTHING Copyright © www.pagetraffic.in www.pagetraffic.com
  • 24. Copyright © www.pagetraffic.in www.pagetraffic.com
  • 25. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  • 26. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  • 27. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  • 28. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  • 29. Penguin & Low Quality Links
  • 30. Rich Snippets and Schema Markup Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet
  • 31. NEW SEO STRATEGY • Brand - Google focus on big brands • Citations & Trust – Google rewarding these signals • Social – Identity signal: +1 content = higher CTR (indirect relation) • Personalized Search is a Reality – Affects SEO through social connections and increased CTR (indirect relation) • Authorship – Identity signal: rel=Me/Author (AUTHOR RANK) SERP Rankings • Still important to understand the health of a site • Focus should be placed more on what Analytics is telling you: • Conversion Optimization • CTR and Time on Site/Page • Google uses human quality raters extensively in testing algorithm changes
  • 32. WHAT WILL SEO CAMPAIGN IN 2013 LOOK LIKE? • On-Site Optimization (Technical – Within Google Guidelines) • Content – Fresh ON and OFF Site Content (High Quality) • Guest Blogging – Relationship Focused / Relevancy • Brand Monitoring – High Priority on Reviewing your Link Profile • Link Building – Less Focus on Anchor Text (Diversify), More Focus on Trust at the Core of Integrity • Public Relations – Pitches, Interviews, Citations and more • Social Engagement – Routine Updates and Communication • Thought Leadership – Become an Influencer, Authoritative Content, Whitepapers, Webinars • Earned Shares – Position High Quality Content Socially and Market • Gamification – Customer Rewards, Loyalty, Badges, Discounts, Coupons • CSEs (Comparison Shopping Engines) – Free or Paid (Google Merchant now Google Shopping)
  • 33. THANK YOU! Website: www.pagetraffic.in Email: nkaushal@pagetraffic.in Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Copyright © www.pagetraffic.in www.pagetraffic.com