Is Brand Image of India diminished because of Slumdog Millionaire

1. Research Methodology Presented by, Rohit Mundhara P-21 Neha Pandey P-24 Pratik Purav P-29 Saurabh Shinde P-35 Renu Karia P-43 Analysis of Hypothesis

2. Slumdog Millionaire

4. What is Research Methodology ? ?

5. Objectives of our Research ?

6. Hypothesis ?

7. Hypothesis - 1 “ Slumdog Millionaire” has diminished the Image of Brand INDIA H 0 : The attributes are not dependent H 1 : The attributes are dependent

8. Hypothesis - 2 “ Slumdog Millionaire” has met the expectations of the viewers H 0 : Expectation and reality are not different H 1 : Expectation and reality are different

9. Type of research conducted Conclusive research Sample size 100 persons Demographics Age – 20 to 50 years

10. 1) Personal Details ? A) Name B) Age Group C) Gender D) Occupation Questionnaire ?

11. 5) Did you watch the Movie SLUMDOG MILLIONAIRE ? A) Yes B) No

12. 5) Did you watch the Movie SLUMDOG MILLIONAIRE ?

13. 6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ? A) Yes B) No C) Cant Say

14. 6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?

15. 7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ? A) Yes B) No C) Cant Say

16. 7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?

17. 8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ? A) Yes B) No C) Cant Say

18. 8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ?

19. 9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ? A) Yes B) No C) Cant Say

20. 9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ?

21. 10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ? A) Yes B) No C) Cant Say

22. 10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?

23. 11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood? A) Yes B) No C) Cant Say

24. 11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?

25. 12) Do you think it is too late for Hollywood to recognize the work of Indian artist ? A) Yes B) No C) Cant Say

26. 12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?

27. 13) Please rate your expectation about the movie before you watched it. 14) Please rate your perceptions on the same factors of the movie after having seen the movie.

28. 1 2 3 4 5 6 7 a) Acting        b) Story        c) Direction        d) Overall movie        e) Music        f) Cast        g) Locations       

29. Methods Used 1) Qualitative Analysis Chi Square Test To test the independence of attributes 2) Quantitative Analysis Paired t Test To test the difference in Mean

31. Quantitative Analysis Paired t test Acting Story & Screenplay Direction H 0 is Rejected H 0 is Accepted H 0 is Accepted H 1 is Accepted H 1 is Rejected H 1 is Rejected E <= R E > R E > R

32. Quantitative Analysis Paired t test Overall Movie Music Cast Locations H 0 is Accepted H 0 is Accepted H 0 is Rejected H 0 is Rejected H 1 is Rejected H 1 is Rejected H 1 is Accepted H 1 is Accepted E = R E = R E > R E > R

33. Conclusion

35. THANK YOU