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No Spitting - Designing User Experiences in Emerging Markets
1.
Paul Adams Google
MEX 2008
2.
Life is different.
No computers. Research is hard.
3.
Life in emerging
markets is very different from what we know and understand.
4.
People. Everywhere.
5.
6.
7.
8.
Chaos. Organic structures.
9.
10.
11.
12.
Adaptations. Shortcuts. Workarounds.
13.
14.
15.
Annotations. Everywhere.
16.
17.
18.
19.
One of the
biggest opportunities is that most of these people have never used a computer.
20.
USA 304 71
India 1133 5 China 1326 16 %
21.
22.
One of the
biggest challenges is that is that doing research to understand people in these markets is hard.
23.
Photo credit: www.flickr.com/photos/numstead/483006337/
24.
25.
The impact of
scale.
26.
Understanding culture.
27.
Understanding culture.
28.
Understanding culture.
29.
Understanding diversity.
30.
Understanding diversity.
31.
32.
33.
Paul Adams Google
MEX 2008 [email_address]
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