A presentation given at Over The Air 2011 by Paul Johnston of padajo Ltd.
Provides an overview of 7 lessons learned when developing mobile apps in enterprise scenarios as opposed to consumer and game based apps.
Lessons are:
Lesson 1: A mobile device is perfect for capturing an instant
Lesson 2: People will share more than you ask them to
Lesson 3: Response rates can significantly increase using mobile
Lesson 4: People share what they want, not what we want
Lesson 5: Messaging can create an “in crowd”
Lesson 6: Notifications are valuable, so use them wisely
Lesson 7: Real time data can put you ahead of the competition
Developing Apps that Transform an Enterprise - Some Lessons Learned - Over The Air 2011
1. Developing Apps That Transform an Enterprise -
Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
2. Paul Johnston
@PaulDJohnston
padajo - Mobile Apps
Who Am I?
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
3. Nearly 15 years experience
Web Development/Consulting
Enterprise, SME and Gov
Entrepreneur
Startups
About Me
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
4. Mobile Apps Consulting
Not quite 2 years old
Mobile, Insurance, Security
www.padajo.com Android, iOS, Mobile Web
Enterprise and SME
About padajo
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
5. Johan Larsson - flickr
Apps: WT*?
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
6. “An App is a piece of (usually) client
software that sits on a networked smart
device (phone/tablet) and provides a
narrow set of functionality to the user of
the device”
Paul Johnston - October 2011
Apps: A Definition
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
7. “There’s an App for that”
An App For Everything?
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
8. To the enterprise... (ahem)
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
9. To the enterprise...
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
10. Happiness App
10s of 1000s of downloads
Quite Successful
High Cost
Happiness
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
11. Xperia Range of Phones
Wanted to sell more
Insider Website
Need: Low Cost and
Innovative
“Generate More Sales”
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
12. Ambassador
Brand Advocates
Questions
Brand Engagement
The First App
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
13. Ready... Steady... Go!
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
14. Lesson 1:
A mobile device is purplemattfish on flickr
perfect for capturing an Immediate or very recent
instant Notification around 10am
Behaviour from twitter and
facebook
Lesson 1
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
15. Surprise!!!
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
16. Lesson 2: Jeremy Brooks on flickr
People will share more
Users are creative
than you ask them to
Unexpected
Brand Engagement
Lesson 2
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
17. Things are looking up
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
18. Lesson 3: Response Tambako the Jaguar on
rates can significantly
flickr
Distributed team
increase using mobile
Mobile and available
Quick response increased rate
Lesson 3
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
19. Upgrade Required
Upgrade
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
20. Lesson 1: A mobile device is perfect for capturing an instant
Lesson 2: People will share more than you ask them to
Lesson 3: Response rates can significantly increase using
mobile
First 3 Lessons
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
21. More Information
Share More
@boetter on flickr
What were we missing?
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
22. Ambassador v2.0
Upgraded
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
23. Sharing...
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
24. Lesson 4: People share bengrey on flickr
what they want, not People shared more than
what we want work
Not a faceless brand
16500+ statuses
Lesson 4
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
25. Missing Out...
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
26. Lesson 5: Messaging Timothy Greig on flickr
can create an “in
Email doesn’t work
crowd”
In app messaging is private
“In the know”
Lesson 5
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
27. Android is “Insecure”!!!
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
28. Mainstream Media
Another success for
Press Releases from Brands
the App
Message to app in 1.5 hours
Sony Ericsson seen as ahead
of competitors
Android Security Story - App Proves It’s Worth
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
29. Android Security Story - App Proves It’s Worth
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
30. Notifications...
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
31. Lesson 6: Notifications Johan Larsson on flickr
are valuable, so use Originally alarms -
them wisely inconsistent
Then push messaging
Push better than Polling
Lesson 6
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
32. Once a day worked for this
Notification Frequency More tended to put people off
Less meant people forgot
Each app is different
Frequency of Notifications?
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
33. Real-Time Data...
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
34. Lesson 7: Real time robhawkes on flickr
data can put you ahead
Originally very basic reporting
of the competition
Now dashboard with real-time
feeds
Valuable real-time information
Lesson 7
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
35. Apps are for Enterprise
Conclusion Distributed Mobile Teams
Powerful Devices
Competitive Advantage
Conclusion
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
36. Lesson 1: A mobile device is perfect for capturing an instant
Lesson 2: People will share more than you ask them to
Lesson 3: Response rates can significantly increase using mobile
Lesson 4: People share what they want, not what we want
Lesson 5: Messaging can create an “in crowd”
Lesson 6: Notifications are valuable, so use them wisely
Lesson 7: Real time data can put you ahead of the competition
The Lessons - Any Questions?
Developing Apps That Transform An Enterprise - Some Lessons Learned
Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011