In my advertising and promotion class, my partner and I received scholarships from Toyota Scion for our presentation about a possible marketing campaign for their Scion vehicles. This is the powerpoint to that project.

1. Our Street Event Marketing Campaign Created By: Klair Lindblad & Natasha Cornelius

4. Schedule: Up for 2 weeks prior to event

5. Schedule: Up for 4 weeks prior to event

6. Schedule: Placed on doors of 10 taxis around Twin Cities area for 2 weeks prior to event

8. Schedule: Will run online at dickssportinggoods.com for 20 days prior to event

10. Schedule: Will air through Comcast Spotlight the week of the event reaching the Twin Cities population (concentration: Hennepin County)

12. Schedule: Ad in 4 theaters in Maple Grove/Osseo/Brooklyn Park area for 4 weeks and as indoor bathroom stall ads in 10 different clubs/restaurants in Minneapolis for 1 month

15. Schedule: 2000 grocery bags will be delivered to Rainbow Foods and Cub Foods (in both Maple Grove and Brooklyn Park) during the first week of July

17. Schedule: 50 flyers will be posted in local coffee shops, music stores, NHCC campus, etc… 2 weeks prior to event. This as will also be directly mailed to 5000 NHCC students 2 weeks prior to event.

20. Schedule: Up 4 weeks prior to event

22. Schedule: In Sun Post newspapers that cover Brooklyn Park, Brooklyn Center, Robbinsdale, Crystal, New Hope, and Golden Valley. As will appear in papers the week of the event. Ad will also be up as a poster panel for 2 weeks prior to the event.

24. Schedule: Ad on vikingstailgate.com for 14 days prior to event

27. Schedule: Ads in the Maple Grove and Osseo Press newspaper will appear inside the week of the event. As will also be up as a poster panel 3 weeks prior to event.

28. The End!