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Break Fix Today, Managed Services Tomorrow




   What will my Business look like in 2013?


Mike Byrne
Director – Managed & Field Services Division
Mike.byrne@quest.com
1
Introduction
& Market
Landscape
The Managed Services Landscape
   Approximately 6% of SMBs are under
                       “Management”                                                      Global
  Large Businesses                        • 200 M Employees (18% of Total)                Small
                                                                                        Business
                              45,000      • $415 B IT Spending (43% of Total)
  (1,000+ Employees)                      • 3 to 4% CAGR
                           Firms (0.1%)



  Medium-Sized              712,000             • 200 M Employees (18% of Total)
                                                                                         Exceed
  Businesses (100-999
  Employees)
                              Firms
                             (1.1%)
                                                • $204 B IT Spending (22% of Total)
                                                • 8 to 9% CAGR                             65
                                                                                         Million
  Small
  Businesses             65.7 Million
                                                      • 700 M Employees (64% of Total)
                                                      • $329 B IT Spending (35% of Total)
                                                      • 9 to 10% CAGR
                                                                                          Firms
  (1-99 Employees)
                        Firms (98.9%)
The Managed Services Landscape
A Hot Market Draws New Players


     CHANNEL     SMB
               Customers
Where the Real Revenue’s Lie
The Managed Services Landscape
Challenges:
•Finding the time to create complex
service offerings
•What types of solutions to offer?
•Defining internal initiatives
•How to Build, Price Market & Sell
Managed Services?
The Managed Services Landscape
Challenges (Continued):
•Keeping up with the competition
•Differentiating your services from the
competition
•Finding the “Sweet Spot” pricing model
and being able to demonstrate the value
• Anticipating what customers want
The Managed Services Landscape, The Benefits!

                             Dramatically
Proactively
 Monitor and get
                          increase your          Increased
                                                Utilization rates
                                                                    Minimize
clear visibility into      Recurring                                Business    Impact
  network health
                          revenue $$$              (50%)            Avoid downtown during


40% Additional
                           Increase Up-sell                         big events
                           opportunities &        Economy   of        and ensure employee
Project & Services                                                  productivity and critical
                        Service   profits           Scale                   business
Revenue                     by    (40%)                             systems are
                                                                           not jeopardized.
     1   engineer can manage 125 unmanaged endpoints
 8
                    With RMM, 1 engineer can manage 325
2
Client based
    Value
Proposition
Client Value Proposition
 Reduced Mean Time to Resolution: When potential issues are uncovered,
 instant email and SMS alerts show the exact cause of the problem dramatically reducing the
 trouble shooting and diagnostic time

                                                               Life Cycle MGMT:
Peace of Mind:                                A well rounded
 Managed Services Solution will flush out hidden or sleeping
                                                               Addressing issues & fixing them
                                                                        in real-time
                     network issues
                                                                     Expert
Uncover ‘Sleeping                                               Communication,
Issues’: Proactively alerts us                                 Guidance & Trust:                                The
                                                                  Heartbeat reporting automatically informs your
on potential network issues                                    customers in an easy-to-understand regarding issues
                                                                               that need to be fixed
Client Value Proposition

Guaranteed to Happen: Customers don’t have to
  worry about holidays, sick days, who owns the issue, staff
                         involvement



                                    Customized SAL’s:
                                       Makes it easy for your
                                   customers to check out an your
                                            capabilities
3
MSP Selling Points,
 Process & Value
  Proposition
Why is the Network Slow?
From the user’s perspective performance issues are
typically tied to the network …

    “Argh, the network is so slow today!”
    “Why is the network so slow? This is
          taking forever to load!”
    “OMG! The Network is down AGAIN.”
Network Traffic Flow Analysis
Control the Mayhem

            1                                2                              3
       Proactively                      Prepare                        Perform
       Monitor and get clear            your network with              quick problem
       visibility into network          baseline and                   detection, diagnosis,
       health                           simulation testing             and repair


                        Minimize Business Impact
       Avoid down time during big events and ensure employee productivity and critical
                           business systems are not jeopardized.
15
Network Performance Monitoring & MGMT

 • Automatically discover devices and get relevant data

 • Easily create network maps for all of your locations

 • Effectively setup proper conditions and thresholds

 • Enable timely responses with Notifications and Alerts

 • Proactively analyze traffic and identify bandwidth hogs

 • Track response time, availability and uptime
Network Mapping
What to Collect?
 What doI need to collect?
 • Obvious
   – Network traffic
 • Not so obvious
   –   Applications (source of network traffic)
   –   Server performance data
   –   Wireless
   –   VoIP
   –   Virtual Servers/Guest OS
 • Even less obvious
   – Device configuration
Architecture Impact

• Simple, single site network –
  easy
• Complex, multi-site network
  – not so fast
• Monitoring Architecture must
  adapt
  – Agent-based
  – Agentless
Collection Methods
 • SNMP
   – Gets
   – Traps
 • WMI
   – Services, Processes, SQL, Exchange
 • Flow technologies
   – NetFlow, sFlow, Jflow
 • Log Files
   – Syslogs
   – Event Logs
Dashboards – Health Check
4

Reality Check
Reality Check
A small business (SMB) today with $1 M in annual
         revenue generates $500 an hour




 For this example, let’s also say that SMB has 12
  employee’s earning on average $50K annually
Reality Check

     That same Small Business
 generating $1 M in annual revenue
typically experiences on average any
  where from 200 to 600 hours of
         downtime a month
       SKEPTICAL?
Reality Check: Where do we find those Hours?
  Again, for this example, the small business has 12 employees earning
         $50K annually. $50,000 /2080 (yearly hours) = $24/HR

Employee’s helping employees with typical helpdesk issues
  – 15 minutes (X 2) = 30 Minutes a day
Applications taking forever to load
  –   5 seconds X 12 staff X 60 instances a day = 60 minutes a Day

Staff surfing Facebook, YouTube, Dating Sites, Pandora etc…
  –   1 HR a day 12 (number of Staff) = 12 Hours a day


                3 items – 13.33 Hours a day
Reality Check: Findings

  With a 100% employee productivity loss,
  13.33 HR’s X $24 = $319 a day, $7,018 a
MONTH in lost payroll ALONE! This doesn’t
 take into consideration lost revenues based
on how each staff effects the $1 M in annual
                   revenue
            Still SKEPTICAL?
Typical SMB Downtime Timeline
Internal IT VS Outsourcing?
             Internal IT Staff vs. Our Solution
 •   With our level IT Staff (JR) the combined 35 years of
     Entry solution, you’ll benefit from
      o    experience supporting customers just like you.
       $35,000 to $50,000 per year – ($2,917 to $4,167 monthly)
 We also bring enterprise class12 to 18 months
       Typical engagement between tools to the network MGMT table to
    o
    o  1 technical skill set
ensure your network is being supported to the best of our ability. You
    o  Retention & Turnover and training challenges
   get all this without the burden of an IT salary. Plus, Most Small
business today don’t know what to look for when hiring, motivating and
 • Experienced IT training IT Staff
                             Staff (SR)
      o     $40,000 to $75,000 per year – ($3,334 to $6,250 monthly)
     Our
      o    Solution does not betweenupto 5 years work…. and doesn’t
            Typical engagement show 2 late for                         take
      o     1 technical skill set    vacations !
      o     Retention & Turnover and training challenges
Break Fix Today, Managed Services Tomorrow




  Thank you for your time!
  For more information please visit
  www.packettrap.com
• Mike Byrne
  Director – Managed & Field Services Division
• Mike.byrne@quest.com

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Why Managed Services

  • 1. Break Fix Today, Managed Services Tomorrow What will my Business look like in 2013? Mike Byrne Director – Managed & Field Services Division Mike.byrne@quest.com
  • 3. The Managed Services Landscape Approximately 6% of SMBs are under “Management” Global Large Businesses • 200 M Employees (18% of Total) Small Business 45,000 • $415 B IT Spending (43% of Total) (1,000+ Employees) • 3 to 4% CAGR Firms (0.1%) Medium-Sized 712,000 • 200 M Employees (18% of Total) Exceed Businesses (100-999 Employees) Firms (1.1%) • $204 B IT Spending (22% of Total) • 8 to 9% CAGR 65 Million Small Businesses 65.7 Million • 700 M Employees (64% of Total) • $329 B IT Spending (35% of Total) • 9 to 10% CAGR Firms (1-99 Employees) Firms (98.9%)
  • 4. The Managed Services Landscape A Hot Market Draws New Players CHANNEL SMB Customers
  • 5. Where the Real Revenue’s Lie
  • 6. The Managed Services Landscape Challenges: •Finding the time to create complex service offerings •What types of solutions to offer? •Defining internal initiatives •How to Build, Price Market & Sell Managed Services?
  • 7. The Managed Services Landscape Challenges (Continued): •Keeping up with the competition •Differentiating your services from the competition •Finding the “Sweet Spot” pricing model and being able to demonstrate the value • Anticipating what customers want
  • 8. The Managed Services Landscape, The Benefits! Dramatically Proactively Monitor and get increase your Increased Utilization rates Minimize clear visibility into Recurring Business Impact network health revenue $$$ (50%) Avoid downtown during 40% Additional Increase Up-sell big events opportunities & Economy of and ensure employee Project & Services productivity and critical Service profits Scale business Revenue by (40%) systems are not jeopardized. 1 engineer can manage 125 unmanaged endpoints 8 With RMM, 1 engineer can manage 325
  • 9. 2 Client based Value Proposition
  • 10. Client Value Proposition Reduced Mean Time to Resolution: When potential issues are uncovered, instant email and SMS alerts show the exact cause of the problem dramatically reducing the trouble shooting and diagnostic time Life Cycle MGMT: Peace of Mind: A well rounded Managed Services Solution will flush out hidden or sleeping Addressing issues & fixing them in real-time network issues Expert Uncover ‘Sleeping Communication, Issues’: Proactively alerts us Guidance & Trust: The Heartbeat reporting automatically informs your on potential network issues customers in an easy-to-understand regarding issues that need to be fixed
  • 11. Client Value Proposition Guaranteed to Happen: Customers don’t have to worry about holidays, sick days, who owns the issue, staff involvement Customized SAL’s: Makes it easy for your customers to check out an your capabilities
  • 12. 3 MSP Selling Points, Process & Value Proposition
  • 13. Why is the Network Slow? From the user’s perspective performance issues are typically tied to the network … “Argh, the network is so slow today!” “Why is the network so slow? This is taking forever to load!” “OMG! The Network is down AGAIN.”
  • 15. Control the Mayhem 1 2 3 Proactively Prepare Perform Monitor and get clear your network with quick problem visibility into network baseline and detection, diagnosis, health simulation testing and repair Minimize Business Impact Avoid down time during big events and ensure employee productivity and critical business systems are not jeopardized. 15
  • 16. Network Performance Monitoring & MGMT • Automatically discover devices and get relevant data • Easily create network maps for all of your locations • Effectively setup proper conditions and thresholds • Enable timely responses with Notifications and Alerts • Proactively analyze traffic and identify bandwidth hogs • Track response time, availability and uptime
  • 18. What to Collect? What doI need to collect? • Obvious – Network traffic • Not so obvious – Applications (source of network traffic) – Server performance data – Wireless – VoIP – Virtual Servers/Guest OS • Even less obvious – Device configuration
  • 19. Architecture Impact • Simple, single site network – easy • Complex, multi-site network – not so fast • Monitoring Architecture must adapt – Agent-based – Agentless
  • 20. Collection Methods • SNMP – Gets – Traps • WMI – Services, Processes, SQL, Exchange • Flow technologies – NetFlow, sFlow, Jflow • Log Files – Syslogs – Event Logs
  • 23. Reality Check A small business (SMB) today with $1 M in annual revenue generates $500 an hour For this example, let’s also say that SMB has 12 employee’s earning on average $50K annually
  • 24. Reality Check That same Small Business generating $1 M in annual revenue typically experiences on average any where from 200 to 600 hours of downtime a month SKEPTICAL?
  • 25. Reality Check: Where do we find those Hours? Again, for this example, the small business has 12 employees earning $50K annually. $50,000 /2080 (yearly hours) = $24/HR Employee’s helping employees with typical helpdesk issues – 15 minutes (X 2) = 30 Minutes a day Applications taking forever to load – 5 seconds X 12 staff X 60 instances a day = 60 minutes a Day Staff surfing Facebook, YouTube, Dating Sites, Pandora etc… – 1 HR a day 12 (number of Staff) = 12 Hours a day 3 items – 13.33 Hours a day
  • 26. Reality Check: Findings With a 100% employee productivity loss, 13.33 HR’s X $24 = $319 a day, $7,018 a MONTH in lost payroll ALONE! This doesn’t take into consideration lost revenues based on how each staff effects the $1 M in annual revenue Still SKEPTICAL?
  • 28. Internal IT VS Outsourcing? Internal IT Staff vs. Our Solution • With our level IT Staff (JR) the combined 35 years of Entry solution, you’ll benefit from o experience supporting customers just like you. $35,000 to $50,000 per year – ($2,917 to $4,167 monthly) We also bring enterprise class12 to 18 months Typical engagement between tools to the network MGMT table to o o 1 technical skill set ensure your network is being supported to the best of our ability. You o Retention & Turnover and training challenges get all this without the burden of an IT salary. Plus, Most Small business today don’t know what to look for when hiring, motivating and • Experienced IT training IT Staff Staff (SR) o $40,000 to $75,000 per year – ($3,334 to $6,250 monthly) Our o Solution does not betweenupto 5 years work…. and doesn’t Typical engagement show 2 late for take o 1 technical skill set vacations ! o Retention & Turnover and training challenges
  • 29. Break Fix Today, Managed Services Tomorrow Thank you for your time! For more information please visit www.packettrap.com • Mike Byrne Director – Managed & Field Services Division • Mike.byrne@quest.com