An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobileworx Presented At Momo3 New Delhi 26099

AN INSIGHT INTO MOBILE ADVERTISING Presented at Asif Ali Chief Technology Officer Mobile-worx Inc.,

WHO ARE WE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOBILE ADVERTISING: WHAT PEOPLE ARE SAYING Mobile Advertising Worth $10 Billion By 2010. About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising Verizon Wireless Chief Marketing “..mobile advertising will eventually grab as much as 30% of the approximately $100 billion US Ad spend” The future of advertising, is in cell phones and handheld devices. Global Ad Agency Giant

MYTHS ABOUT MOBILE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET MATURITY ,[object Object],[object Object]

THE FUTURE OF MOBILE MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE MOBILE ADVERTISING ECOSYSTEM $$$$ $ $ $ $ Advertiser Publisher/ Mobile developers Carriers Subscribers BRAND OWNERS/ ADVERTISERS PLATFORM PROVIIDERS AGGREGATORS WIRELESS OPERATORS

Mobile advertising Advertiser perspective

WHY IS MOBILE ADVERTISING COMPELLING? Traditional Advertising On-line Advertising Wireless Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAPABILITIES Highly targeted, Highly relevant, Permission based and ubiquitous = Value for all stakeholders – Customers, Carriers, Publishers, Advertisers PERSONALISATION - +

WHY IS MOBILE ADVERTISING COMPELLING 2? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Advertising Publisher / Mobile developer Perspective

OPPORTUNITIES FOR MOBILE CONTENT DEVELOPERS ,[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISING OPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

APPLICATION TECHNOLOGIES THAT CAN EMBED ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISING MEDIA ON MOBILE Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio AD will preview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY FOR MOBILE DEVELOPERS ,[object Object],[object Object],[object Object],[object Object],[object Object]

SUMMARY ,[object Object],[object Object],[object Object],[object Object]

[email_address] Mobile-Worx, Inc. Asif Ali 91 9840089876

An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobileworx Presented At Momo3 New Delhi 26099

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An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobileworx Presented At Momo3 New Delhi 26099