A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.

1. People-Powered Magazines

3. Part 1: Printcasting!

8. Printcasting lets you make this:

9. … or this

10. … or this!

15. Ad Rate Comparison Month-long Web site banner ad: $0.38 / thousand (industry average) Biweekly Magazine full-page ad: $20 / thousand (open rate) Remember, the exact same content appears in both! But without the Web site, the content in print would not exist, and/or it would cost much more to produce, thus cutting into profits. Print and online work together as one hybrid product.

16. Small Business Potential Local markets are built on a strong foundation of small businesses: In Bakersfield, 65% have ad budgets under $10,000 Bakersfield Businesses TBC Customer Base Newspapers rely heavily on customers with medium to large budgets: Only 39% of Bakersfield Californian advertisers have ad budgets under $10,000

21. How Printcasting Works Content comes from participating bloggers, news sites with RSS feeds. Choose feeds, layout and frequency. PDF magazines are created automatically and sent to subscribers by e-mail. Local businesses create and purchase ads online. Prices are affordable due to niche focus. Everyone gets a cut! Print and distribute publications with promise. May be a publisher, or a print provider or newspaper.

25. Home page

35. Part 2: Social Media in Bakersfield The Context for Printcasting

39. Dan’s Law Less Time Fragmented market + More Choice

43. How people use our networks

44. Interests help like minds connect Find other fans of ska, running, tattoos in a few clicks.

45. Friends grow the audience

46. Blogs bring in content, news, fun

55. And let’s not forget the impact on day-to-day journalism

57. Newsroom revolution

58. Newsroom revolution

59. Newsroom revolution

60. Newsroom revolution