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eBooks and News Put your content to work for you Dan Pacheco, Founder of BookBrewer.com
My background ,[object Object],[object Object],[object Object],[object Object],I’m a so-called “entrepreneurial journalist,” and now just an entrepreneur.
eBook publishing and distribution. BookBrewer Docs, blogs, photos Devices, apps & stores
BookBrewer http://vimeo.com/19581325 Video: Create an eBook:
Why eBooks? Source: International Digital Publishing Forum and Association of American Publishers. 300% $6 Billion
Seen This Before? eBooks are like Web pages in mid-90s.
Beyond “maybe” to “must do” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 ways to make eBooks Distribution? Full File? Direct to Retailers Do it Yourself Cost Per Title Self-Serve Service Conversion Shop Free Y N Free Y Y $20 - $30 Y Yes for some, no for others $200 - $1,000 Y Yes Royalty 50-70% 50-100% N 50-100%
Ways to Do it Yourself ,[object Object],[object Object],[object Object],[object Object]
Services: the easy way Level of Service Price $300 $149 Free, buggy. Free. No tools. 85% royalty. $20-$85 Includes eBook distribution and Print on Demand 95% royalties. Print  only
Application to news orgs News orgs have content that could be repackaged and sold as eBooks, including: ,[object Object],[object Object],[object Object],Do you have evergreen content that could be making money right now? ,[object Object],[object Object],[object Object]
Do this, not that … Do’s Don’ts Start with raw data: text and photos. Avoid starting from PDFs or anything with rich layout. Curate a collection of 5-10 similar stories. Don’t cram together 100 unrelated stories. Market your eBook on your Web site and in social media. Don’t expect a service or retailer to market for you.
Retail Channels / Devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon & Apple ,[object Object]
Satisfaction ratings
Other devices are hurting
Device owners read news
Android Tablets ,[object Object],Motorola Xoom Samsung GalaxyTab
Defense Standard Magazine ,[object Object],[object Object],[object Object]
Evergreen Content ,[object Object],[object Object],[object Object]
Example: ProPublica ,[object Object],“ In the old world of print publishing, narratives longer than about 10,000 words (a long magazine piece) and shorter than about 30,000 words (a relatively short book) were difficult to publish at all.  This is another one of those “rules” that digital technology seems to be repealing, and, as frequent publishers of compelling long-form content, we think that’s a step forward. ” – Richard Tofel Oddly, Amazon is forcing them to sell it for free because of free price on the Web.
What topics sell? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And don’t forget print! ,[object Object],[object Object],[object Object]
On the Horizon ,[object Object],[object Object],[object Object],[object Object]
Thank You! eBook publishing made easy [email_address] http:/bookbrewer.com

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Better newsbizmodels

  • 1. eBooks and News Put your content to work for you Dan Pacheco, Founder of BookBrewer.com
  • 2.
  • 3. eBook publishing and distribution. BookBrewer Docs, blogs, photos Devices, apps & stores
  • 5. Why eBooks? Source: International Digital Publishing Forum and Association of American Publishers. 300% $6 Billion
  • 6. Seen This Before? eBooks are like Web pages in mid-90s.
  • 7.
  • 8. 4 ways to make eBooks Distribution? Full File? Direct to Retailers Do it Yourself Cost Per Title Self-Serve Service Conversion Shop Free Y N Free Y Y $20 - $30 Y Yes for some, no for others $200 - $1,000 Y Yes Royalty 50-70% 50-100% N 50-100%
  • 9.
  • 10. Services: the easy way Level of Service Price $300 $149 Free, buggy. Free. No tools. 85% royalty. $20-$85 Includes eBook distribution and Print on Demand 95% royalties. Print only
  • 11.
  • 12. Do this, not that … Do’s Don’ts Start with raw data: text and photos. Avoid starting from PDFs or anything with rich layout. Curate a collection of 5-10 similar stories. Don’t cram together 100 unrelated stories. Market your eBook on your Web site and in social media. Don’t expect a service or retailer to market for you.
  • 13.
  • 14.
  • 16. Other devices are hurting
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Thank You! eBook publishing made easy [email_address] http:/bookbrewer.com

Notas do Editor

  1. I’m Dan Pacheco, and I’m the founder of BookBrewer.
  2. BookBrewer makes it easy to create and sell eBooks. You put your content into our system, pay a setup fee, and it's then for sale on the Kindle, iPad, iPhone, and Android tablets.
  3. Here you can see how easy BookBrewer is to use – almost like WordPress for eBooks. -- Upload cover art -- Copy and paste from Word -- Upload photos into text -- Then organize content into chapters -- If you’re a blogger, you can even import your posts in a few clicks -- Push a button and pay, and your content is turned into an ePub file and sent to all the big sellers.
  4. The eBook market is heating up. The Assoc of American Publishers reports sales growing 300% per year, and they expect it to be a $6B market by 2012.
  5. I’ve seen this before when I ran personal home page services at AOL and 10 million people published pages in just 3 years. It’s not long before people think of “books” first as digital products, just like they do now with music.
  6. Compared to the competition, we’re in a nice middle ground. Some charge more, but they focus more on Print on Demand, with eBooks as an afterthought. Others charge less or nothing, but they have no publishing tools. We offer a complete end to end eBook solution for a fair price.
  7. We’re also upselling authors on things like copy editing and cover designs. One quarter of our users say they would pay $1,000 or more for a bundle of such services. Based on this, we project $10Min revenue from 50,000K titles, and $40M from 200,000 (like Blurb).
  8. Once again, I’m Dan Pacheco with BookBrewer and can be reached at [email_address] Please come by our table for more information. If you have a blog, we'll even Brew it into a book today for free. Thanks!