Jason Simpson, This is the future

1. Jason SimpsonThis is the future

2. The customer of tomorrow…

4. Growing number of channels

5. Social media

6. Convergence

8. Cross Media & PURL’s

9. Variable mapping

12. Add to printed materials to enable m-commerce

16. Fashion magazine catalogue request

17. Example: catalogue page QR Putting it into context…

19. 85% of these have actually used QR codes

20. 28% use them to make direct purchases from websites

21. 12,000,000 people buying via their phonesSource: WhatJapanThinks.com

23. Continues the personal experience

24. Real-time measurement & ROI

26. Cross Media & PURL’s A study of over 1,000 cross-media campaigns by the Print on Demand Initiative (PODi) in the US showed that on average clients saw a 3-5 times uplift in response rates when using PURL’s along with relevant and personalised messaging and imagery.

28. Reactivate lapsed/lapsing customers

29. Acquisition through referral – use customer relationships

30. Build brand awareness via viral effectsSkyBet: cross-media case study

31. SkyBet ‘Dream Pairing’ campaign DM Piece Intro Email Data Capture Response URL PURL Interaction Recommend a friend Static site for non PURL’s Links to other Sky Bet services

32. SkyBet: initial personalised DM & email

35. SkyBet:microsite (PURL)

36. SkyBet:wallpaper download

37. SkyBet: use of data collection - email

40. 33% of DM recipients prefer to respond online

41. Can increase response rates by 3-5x

42. Significantly reduces cost-per-lead

44. Referral campaigns

45. Loyalty based campaigns

47. Point-to-point or recipient-centred maps

48. Unique and highly personalised

50. Variable mapping..

52. Driving store or branch traffic

53. Getting people to events

56. IKEA: Augmented Reality

57. IKEA: Augmented Reality

58. IKEA: Augmented Reality

59. Augmented Reality (AR)

63. AR is an effective way of merging offline and online channels

65. High customer expectations

66. Relevant content

67. Interaction

68. Online content

69. Smart shopping