1. Perception360 Consulting EMPLOYER BRANDING

3. The Indian government growth projection : 8.75%

5. MBAs : only 23% (Source : RocSearch)

7. Talented employees/students have plenty of choices SOME OF THE EMPLOYERS WILL HAVE TO RECRUIT UNEMPLOYBLE EMPLOYEES

10. Increased employee retention

11. Increased level of staff engagement

12. Lower recruitment costs

13. Shorter recruitment time

14. Employees recommending organization as a “preferred” place to work

16. Market : Employer Branding’s Perspective 7 www.p360consulting.com Spot light Scatter EMPLOYER BRANDING Aware Unaware Negative/Neutral Positive Loyal Not Loyal

17. Employer Branding Foundations 8 www.p360consulting.com

18. Employer Branding : Two Fronts Internal Branding Aimed at existing employees Also known as employee engagement To motivate and retain employees Internal Communication, Induction, Internal Events etc External Branding Aimed at potential employees To attract talent Communicating EVP to external stakeholders Campus Events, Recruitment, Use of Social Media etc 9 www.p360consulting.com

19. P360 Offerings Communication Design Employer Branding Campus events Social Media Marketing 10 www.p360consulting.com

20. Why P360 11 www.p360consulting.com

21. Why P360 12 www.p360consulting.com

22. Thank You 13 www.p360consulting.com