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Creating Compelling Dashboards
Chaitanya Sagar
cs@perceptive-analytics.com
646.583.0001
Data Analytics Spreadsheet Solutions|
2
New York HyderabadSan Bruno Boston
Analytics
Spreadsheet
Solutions
Our Services
3
Spreadsheet Applications
Contract Negotiation
Litigation Modeling
Decision Support Tools
Dashboards
Reporting
Simulations
Financial Modeling
Analytics
Spreadsheet
Solutions
Data Visualizations
Marketing
Marketing Mix Modeling Price Promotion Analysis Catalogue Optimization
Segmentation Web Analytics Churn Analysis
Risk Management
Credit Risk Management Liquidity Risk Management Capital Allocation Analysis
Collateral Management Fraud Detection
Supply Chain
Inventory Optimization Demand Analytics Distribution Network Optimization
Sourcing Analytics Freight Lane Analytics
Verticals
Banking, Financial Services and Insurance
Consumer Packaged Goods
Retail
Our Services
4
Location Strategy to Improve
Effectiveness of a Branch Network
perceptive-analytics.com/tag/case-study/
Reinventing Coupons: Strategies for
Successful Coupon Campaign
perceptive-analytics.com/tag/case-study/
Data Visualizations
#Dashboard
8
Rate your knowledge of Dashboards
• Beginner
• Intermediate
• Expert
cs@perceptive-analytics.com 646.583.0001 #Dashboard 9
Which industry do you work in?
• Information Technology &
Services
• Financial Services
• Management Consulting
• Telecommunications
• Others
cs@perceptive-analytics.com 646.583.0001 #Dashboard10
DASHBOARDS
cs@perceptive-analytics.com 646.583.0001 #Dashboard 11
Your Work!
What audience see
Pic by http://blackbeltbartending.com
cs@perceptive-analytics.com 646.583.0001 #Dashboard 12
Dashboard
Pic by http://blackbeltbartending.com
cs@perceptive-analytics.com 646.583.0001 #Dashboard 13
A Dashboard is a Communication Tool
Priorities
Performance
Insights
Action Items
cs@perceptive-analytics.com 646.583.0001 #Dashboard 14
A Dashboard Increases Your Visibility
The real you
The invisible you Good Dashboard
Craigyc
cs@perceptive-analytics.com 646.583.0001 #Dashboard 15
http://dilbert.com/strips/comic/2007-05-16/
What Makes a Dashboard Awesome?
BackgroundPicBevGoodwin
cs@perceptive-analytics.com 646.583.0001 #Dashboard 16
Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/
At-a-glance
Pic mhawkin2
cs@perceptive-analytics.com 646.583.0001 #Dashboard 17
Key Performance IndicatorsKey Performance Indicators
Picbyplaits
cs@perceptive-analytics.com 646.583.0001 #Dashboard 18
Graphical
Pic Yossari
cs@perceptive-analytics.com 646.583.0001 #Dashboard 19
How to Make a Dashboard
PicbyToolstop
cs@perceptive-analytics.com 646.583.0001 #Dashboard 20
Purpose Design
cs@perceptive-analytics.com 646.583.0001 #Dashboard 21
Purpose
PicbyMerviEskelinen
ScopeAudience Value Add
cs@perceptive-analytics.com 646.583.0001 #Dashboard 22
Target Audience
What is the role of the person?
What is the context of usage?
What are their biases?
Is the audience heterogeneous?
What are their goals?
What questions will they ask?
cs@perceptive-analytics.com 646.583.0001 #Dashboard 23
What Value Add?
Help management stay on top
Help management make a decision
Set goals for individuals or groups
Highlight exceptions
Track progress
Inform important information to teams
PicbyMDGovpics
cs@perceptive-analytics.com 646.583.0001 #Dashboard 24
Scope
Organization Wide One Operation/Unit
Strategic Tactical
Historical Predictive
High Level Detailed
Picbyfutureatlas.com
Snapshot Interactive
cs@perceptive-analytics.com 646.583.0001 #Dashboard 25
26
Strategic?
Design
cs@perceptive-analytics.com 646.583.0001 #Dashboard 27
cs@perceptive-analytics.com 646.583.0001 #Dashboard 28
Structure
Elements
Colors
Process
Design
cs@perceptive-analytics.com 646.583.0001 #Dashboard 29
Structure
Elements
Colors
Process
Design
Case study
Dashboard design should support
analytical thinking
cs@perceptive-analytics.com 646.583.0001 #Dashboard 30
Structure
cs@perceptive-analytics.com 646.583.0001 #Dashboard 31
32
Canvas
Important
Important
33
1
3
2
4
cs@perceptive-analytics.com 646.583.0001 #Dashboard 34
Inputs Outputs
cs@perceptive-analytics.com 646.583.0001 #Dashboard
Importance
35
cs@perceptive-analytics.com 646.583.0001 #Dashboard 37
Important
Importance
cs@perceptive-analytics.com 646.583.0001 #Dashboard 38
39
Step 1 Step 2 Step 3
cs@perceptive-analytics.com 646.583.0001 #Dashboard 40
Pilot Training Status Monitor
John Smith Patricia Young Elizabeth Johnson Lisa Clark
License #: 123394 License #: 268395 License #: 268423 License #: 268395
Flight Training Flight Training Aircraft Servicing
Flight Follower Flight Follower Single Engine PPC
Low Visibility External Load
Aircraft Servicing Night VFR
Linda White Daniel Brown Mark Williams Ronald Green
License #: 268395 License #: 123450 License #: 268512 License #: 328390
Flight Training Flight Training
Flight Follower Single Engine PPC
Low Visibility External Load
Night VFR Night VFR
Nancy Miller Edward Hall Paul Baker Kevin Wright
License #: 268421 License #: 268390 License #: 299301 License #: 345123
Flight Training Flight Training External Load Flight Training
Flight Follower Single Engine PPC Night VFR Night VFR
Low Visibility External Load
Night VFR Night VFR
Training Due Date Past Training Due Date in 30 days No Trainings Due within 30 days
-1
62
-1019 -10 25
-4 45 2
19 0 100
http://www.flickr.com/photos/9731367@N02/
Choosing Dashboard Elements
cs@perceptive-analytics.com 646.583.0001 #Dashboard 42
www.diverbi.com
Colors
cs@perceptive-analytics.com 646.583.0001 #Dashboard 47
Colors
cs@perceptive-analytics.com 646.583.0001 #Dashboard 48
Create Color Harmony
cs@perceptive-analytics.com 646.583.0001 #Dashboard 49
Analogous
Complementary
Ideas for Color Harmony
Use colorbrewer2.org
Perceptive’s Step Process
1. Create a laundry list of KPIs
2. Prioritize. Choose the top 20% that has 80+%
impact
3. Allocate the 20% to most visible areas
4. Choose elements wisely
5. Beautify
cs@perceptive-analytics.com 646.583.0001 #Dashboard 50
Laundry List
• Cost of Goods Sold
• Advance paid to manufacturer
• Average cost of acquisition
• Advertisement expenditure
• Revenue by channel
• Sundry debtors
• Accounts payable
• Prepaid expenses
• Miscellaneous expenses
• Net profit
• Salaries
• Short-term Investments
• Long-term investments
• Citibank Checking Account
• Bank of America Checking
Account
• Actual
• Forecast
• Net Sales
• Gross sales
• Cash position
• Net margin
• Total head count
• Average selling price
• Revenue by product
• Total expenses
• Gross margin
• Head count by department
• Total head count
• Debt Equity Ratio
• Equity
• Depreciation
• Income taxes
• EBITDA
• General and Administrative
Expenses
• Work in progress
• Gross profit
• Preference Shares
• Cash flow
Context
• CEO worried about cash position
• Sales are just picking up
• “How many can we hire now?”
• “Can we spend marketing dollars as planned?”
• “Are our (profitable) direct sales picking up?”
Priority
• Cost of Goods Sold
• Advance paid to manufacturer
• Average cost of acquisition
• Advertisement expenditure
• Revenue by channel
• Sundry debtors
• Accounts payable
• Prepaid expenses
• Miscellaneous expenses
• Net profit
• Salaries
• Short-term Investments
• Long-term investments
• Citibank Checking Account
• Bank of America Checking
Account
• Actual
• Forecast
• Net Sales
• Gross sales
• Cash position
• Net margin
• Total head count
• Average selling price
• Revenue by product
• Total expenses
• Gross margin
• Head count by department
• Total head count
• Debt Equity Ratio
• Equity
• Depreciation
• Income taxes
• EBITDA
• General and Administrative
Expenses
• Work in progress
• Gross profit
• Preference Shares
• Cash flow
Draw a draft dashboard manually. A
paper and a pencil works best!
Examples and Critique of
Dashboards
57
$ M $ M $ M $ M
Axis?
Axis?
1 2
Intelligent use of secondary axis for
D/E ratio
Visual Encodings suggests use of
horizontal bars
Shapes/colours
used to indicate
performance
Resources
Juice Analytics
A Guide to Creating Dashboards People Love to Use
Color Harmony Crash Course
colormatters.com/color-and-design/basic-color-theory
Visual Encoding – How to use?
http://complexdiagrams.com/properties
Edward Tufte’s Book
http://www.edwardtufte.com
cs@perceptive-analytics.com 646.583.0001 #Dashboard 60
Perceptive’s Dashboard Tool Kit
http://www.perceptive-analytics.com/excel-
dashboard-reporting/#dbtk
(link will be sent to you via chat)
61
Thank you!
62
cs@perceptive-analytics.com
+1.646.583.0001

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