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      Don’t Miss                      A MeSSAge fRoM
                                      Bill Cobb
Town Hall Meeting

                                      H
with Bill Cobb                                  ello everyone...It’s been a pleasure and a            Of course, I hope you’ve
                                                privilege to have had the opportunity to meet      also benefited from the rest
11-12 a.m. Room 210a                            so many of you face-to-face over the last couple   of the event, too. The eBay
eBay North America President,         of days here in Boston for eBay Live! 2007. You’re a real    Live! team has worked hard
                                      inspiration to me and to the entire eBay and PayPal          all year to make sure that
Bill Cobb and his leadership team
                                      staff here serving you. As I said at the keynote, the eBay   we offered you the best line-
will answer questions from the
                                      Community – and the Social Commerce you create – are         up of classes, networking
audience.                             what make this marketplace truly different. That’s why       opportunities, speakers, and
                                      it’s so important that we keep your needs front-and-         entertainment available.
The eBay Live!                        center. While listening year round is important, the            So thanks again for

Book Store                            three days we spend with you at eBay Live! are truly         sharing your time, ideas,
                                      special. Think about it — by the time we all go home,        and enthusiasm with us this
LeveL 1 (above SoLutionS              there will have been literally thousands of important        weekend. I hope you’ll join me at the Gala tonight
CenteR) next to ebay Shop             conversations between eBay members and our staff!            to celebrate the end of a great three days. I, for one,
                                      You can count on your issues and ideas influencing our       intend to have a good time “getting down” with Kool
Find books on almost any eBay-
                                                                     future plans when we return   and the Gang, and I hope you’ll be there, too.
related topic – from how to buy                                      to San Jose.
and sell, to product sourcing. Plus                                                                      —Bill Cobb, President, eBay North America
get 20% off retail!


Closing Gala &
Community Hall
                                                                  Keynote Reveals Spectrum
of Fame Awards
                                                                  of Colorful Commerce
exhibit haLL C
To kick off the Gala, five eBay


                                      “I
                                               ’d like you to pat each other on the back,”         companies and the role they play on the internet
members will be honored for
                                               said Meg Whitman, eBay Inc. CEO, “because           today. “When you look across the internet in 2007,
their contributions to eBay’s
                                               in this auditorium tonight, our combined            you can divide most people’s online activity into
         Community. Carnival-         feedback is 6.1 billion!” In keeping with tradition,         five groups…they Find, they Buy, they Pay, they
            style dinner and          Thursday, June 14, 2007, Meg, along with PayPal              Communicate, and they Entertain or share with
              entertainment by        President Rajiv Dutta, and President of eBay North           each other,” said Meg. eBay is the leader in three
                                      America Bill Cobb, completed the first day of eBay           of those areas: Buy, Pay, and Communicate. “The
                Kool & The Gang
                                      Live! 2007 by talking about their vision for eBay and        company’s vision isn’t about technology,” said Meg.
                  provided.
                                      PayPal at the event’s keynote speech.                        “We’re focused on what becomes possible when
                                         Meg gave the room of nearly 10,000 attendees              people everywhere can connect, discover, and
                                      an high-level view of the eBay Inc. portfolio of                                                 continued on page 4
good News for                                TRUST & SAfeTy

               e
               eBay Stores
                                                            Collaboration Keeps eBay Safe
                         Bay Stores received some



                                                            U
                         exciting news during the                    p until a few years ago, the internet was a      safe is Dave Cullinane, Chief Information Security
                         Keynote this year, as Bill Cobb             like a small town, whose residents left their    Officer (CISO) for eBay Marketplaces. Dave brings
               emphasized Stores’ importance to the                  doors unlocked because there was so little       more than 30 years of information security
               marketplace (read the keynote recap for      crime. But today’s internet is more like a big city.      experience to eBay. In his previous position as CISO
               details). But the fun didn’t stop there      While it has broad, well-lit streets, it also has a few   for Washington Mutual, one of the largest banks in
               – sellers stopping by the Stores booth got   dark alleys where criminals can lurk.                     the United States, Dave dealt with similar issues that
               to learn about two other new features           Trust has always been at the heart of eBay’s           eBay and PayPal face.
               that should not only help long-term          business – millions of people every day transact             Dave’s industry knowledge and over 30 years
               Stores subscribers succeed, but also give    online with perfect strangers. But just like in the       of experience in the field have helped him play a
               beginning sellers a leg-up as they build     brick-and-mortar world, there is a small minority of      major role in shaping and implementing eBay’s
               their businesses.                            people who try to take advantage of this trust.           Trust & Safety strategy. Dave believes that industry-
                                                               Almost everyone is familiar with a common              wide collaboration and best practice sharing is
               eBay Stores To go                                                                                                         critical to the future security of the
               With the internet buzzing over the new                                                                                    internet. “No business is immune,
               eBay To Go™ widget released a few                                                                                         and it’s up to us all to work
               weeks ago, the Stores team followed suit                                                                                  together to share the latest threats
               by announcing eBay Stores To Go. eBay                                                                                     with our counterparts, as well
               Stores To Go allows users to showcase                                                                                     as with Law Enforcement.” Dave
               their brand and listings directly on                                                                                      believes partnering with other
               their website, social networking site                                                                                     security professionals is key. His
               making an eBay Store “portable.” It also                                                                                  “Red team” events bring together
               lets them filter the items displayed by                                                                                   top security and industry experts
               Seller ID (should they have more than
               one) or by category. Free to eBay Stores
               subscribers, the eBay Stores To Go can
               even be customized to ref lect your
CHATTER 2007




               unique Store logo and colors.

               Make your Store stand out
               – eBay Stores Design Center
               Another key addition for sellers is the
   2
               new eBay Stores Design Center. Whether       trick used by these malicious individuals called
               you’re just starting out and need help       “phishing.” Phishing is the act of trying to trick
               setting up your Store, or are upgrading      members into revealing their sensitive personal
               your Store’s current look-and-feel, you’ll   information (like passwords, etc.) by sending fake
               find all the tools and resources you need    emails that appear to be from businesses like eBay
               in the new Design Center.                    and PayPal. The criminals may also create spoof
                  For more information about eBay           websites pretending to be eBay or PayPal as another
               Stores announcements, please read the        way to lure people into clicking on their links that
               eBay General Announcements board.            may contain mal-ware (malicious downloads) or
                                                            other security violations.
                                                               eBay has over 2,000 employees dedicated to             to our corporate headquarters in San Jose where
                                                            preventing fraud and crime on our sites. One of           they compare latest findings, share tips, and keep
                                                            the key leaders in keeping everyone’s information         each other informed as partners.
Sellendipity.

                                                                                                                    eBay express
                                                                                                                    Celebrates Its
                                                               Another aspect of advantaging the good guys is
  Along with other Trust & Safety leaders such as
                                                            to encourage safe payment mechanisms on eBay.
Rob Chesnut, eBay Senior Vice President of Global
                                                                                                                    first Birthday
                                                            PayPal’s fraud models and verification techniques
Trust & Safety, Dave’s team is focused on a three-
                                                            are recognized as some of the best in the industry,



                                                                                                                    I
pronged plan:
                                                                                                                          t’s hard to believe that a year has already
                                                            and because PayPal never shares users’ financial
1. Keep the bad guys out                                                                                                  passed since ebay express was officially
                                                            information, security and privacy are built into the
                                                                                                                          unveiled at last year’s ebay Live!ebay
                                                            service.
The first piece of the strategy involves making
                                                                                                                    express is ebay’s specialty site at www.
                                                               PayPal and eBay continue to innovate in the
sure the “front door” is secure, so criminals cannot
                                                                                                                    ebayexpress.com, designed for buyers who
                                                            area of security. The PayPal Security Key, which was
register or list items. While eBay has historically
                                                                                                                    want that great ebay deal and who at times
                                                            formally announced by PayPal President Rajiv Dutta
been very open, over the last year we took several
                                                                                                                    prefer shopping in a fixed-price only e-
                                                            at Thursday’s Keynote, gives customers an additional
measures that raised the bar on minimum standards
                                                                                                                    commerce experience rather than auctions.
                                                            layer of safety.
for selling on the site. For instance, earlier this year,
                                                                                                                        Specifically, everything on ebay express is
eBay made it mandatory for new sellers to offer safe
                                                                                                                    sold at a set price (no auctions), drawing its
payment methods, such as PayPal or a credit card,
                                                                                                                    inventory from auction/bin, Fixed price and
and we restricted cross-border trade unless the seller
                                                                                                                    Store inventory listings that are also on ebay.
is PayPal Verified.
                                                                                                                    and in march of this year, the ebay express team
   In addition, our anti-counterfeit efforts have
                                                                                                                    made another big addition – half.com items are
set industry-leading standards, starting with the
                                                                                                                    now available from ebay express, as well.
creation of the Verified Rights Owner (VeRO)
                                                                                                                        it turns out that ebay express has
program back in 1998. Last fall, proactive measures
                                                                                                                    a lot to celebrate on its birthday. Lara
were instituted to reduce the visibility of counterfeit
                                                                                                                    housser, Director of ebay express, shared
items on the site.
                                                                                                                    some statistics recently on ebay’s General
   Through the Safeguarding Members’ IDs
                                                                                                                    announcement board that illustrate the
initiative, which hides the User ID’s for bidders on
                                                                                                                    vibrancy of ebay express: “Did you know
auction-style listings that are over $200, eBay has
                                                                                                                    that an article of clothing is sold on ebay
taken an important step to protect bidders against
                                                                                                                    express every 67 seconds, a piece of jewelry
fake Second Chance Offers and other phishing
                                                                                                                    is sold every 2.3 minutes, and a DvD sells
emails. “Trading transparency for security is never




                                                                                                                                                                         CHATTER 2007
                                                                                                                    every 4 minutes? Furthermore, 9 out of 10
our first option,” said Chesnut. “But in today’s
                                                                                                                    buyers have told us they love the shopping
environment, sometimes we have to make these
                                                                                                                    experience.”
kinds of trade-offs for the safety of our Community.”
                                                                                                                        the ebay express team has been hard at
2. Keep the good guys connected                                                                                     work this last year adding many important
and advantaged                                                                                                      features. Recently, a change was made that
                                                                                                                                                                            
                                                                                                                    allows buyers to send a note to sellers during
Internet security requires cross-functional
                                                                                                                    their checkout process, for instance. a popular
cooperation — within the company and without.
                                                                                                                    request — Wish Lists – was also added earlier
eBay’s Global Law Enforcement Operations team
                                                                                                                    in the year, and is a great way for letting your
partners with law enforcement agencies around
                                                            3. Keep the wheels on                                   friends and family in on the perfect gift for you.
the world to pursue and prosecute fraudsters. The
                                                            The last crucial element is making sure we have the
efforts of this extended network — which consists
                                                                                                                        If you haven’t already, make
                                                            absolute top caliber people overseeing our anti-fraud
of international investigators, security engineers,
                                                            efforts. Their diverse skills and experience, ranging
and law enforcement relationship managers — have
                                                                                                                            sure you stop by the eBay
                                                            from law enforcement to technology, are critical to
resulted in an average of over three arrests per day
                                                                                                                          Express booth on the show
                                                            keeping eBay safe. You can meet some of them at
in the U.S. and Europe. Education is a large part of
                                                            the Trust and Safety panel discussion at 12:30pm
the effort, and in 2006, eBay and PayPal trained over
                                                                                                                    floor or go to express.ebay.com
                                                            today in room 205A, or at the Trust  Safety booth
3,000 law enforcement agents on how to deal with
                                                                                                                                       to learn more.
                                                            in the Solution Center.
cybercrime.
Rajiv Dutta,
               President of
               PayPal, Debuts
               on-Stage
               T
                       his year, the Keynote stage
                       was shared by eBay CEO Meg
                       Whitman, eBay President of North

                                                            Keynote cont’d from p.1
               America Bill Cobb, and a new face to
               many — PayPal President Rajiv Dutta.
                                                            interact with each other….It may sound idealistic,
               Having served for many years as eBay’s
                                                            but we truly envision a better world.”
               Chief Financial Officer, as well as former
                                                               Meg told the audience that, although eBay Inc.
               Skype President, Dutta was thrilled at the
                                                            consists of many different businesses, they are
               opportunity to introduce himself to the
                                                            united by what they call Social Commerce. “eBay
               Community that he has been helping to
                                                            has a unique opportunity – and a responsibility – to
               serve since July of 1998.
                                                            help level the playing field for individuals to use
                  Dutta outlined PayPal’s emphasis on
                                                            technology to engage with the world around them.”
               catering to the needs of the customer.
                                                            eBay is unique from all other companies in that it
               “Job number one is to serve you better.
                                                            succeeds only by helping others succeed. “We’re
               This means that we ask ourselves with
                                                            proud of the fact that our growth and success as a
               every new product, every site change,
                                                            company…is directly tied to the growth and success
               every new policy — ‘will this make our
                                                            of our community members.”
               customers’ lives easier?’”
                                                                                                                      support the system that processes billions of dollars
                                                               As eBay matures, it has a social responsibility as a
                  Some of PayPal’s recent changes
                                                                                                                      globally at the rate of $1,500 per second.
                                                            global citizen, Meg told the crowd. “As one company,
               illustrate this commitment including
                                                                                                                         One way PayPal has supported eBay sellers is
                                                            our ability to make an impact is limited….side by
               PayPal’s increased Buyer Protection
                                                                                                                      by expanding the pool of buyers around the world
                                                            side with the Community, there’s no end to what
               which protects buyers on transactions for
                                                                                                                      through offering PayPal in over 190 markets, 80
                                                            we can get done!” eBay Giving Works just surpassed
               up to $2,000, the expansion into more
                                                            an important milestone in
               international markets, and the addition

                                                                                            “…with the Community, there’s no
                                                            helping members raise 100
               of language support for Spanish, French,
CHATTER 2007




                                                            million dollars for non-profit
               and simplified Chinese. “This change
                                                            organizations worldwide.
               alone gives 25 million new customers
                                                                                               end to what we can get done.”
                                                            (Read more about eBay
               around the world the ability to access
                                                            Giving Works on page 6.)
               PayPal and buy from all of you.”
                                                               Next PayPal President
                  Dutta then revealed what was coming
                                                                                                                      of which were added just a few months ago. “The
                                                            Rajiv Dutta took the stage. Rajiv was hired in 1998
               down the pike to help fight fraud.
   
                                                                                                                      expansion of languages, currencies and markets
                                                            and served as eBay’s Chief Financial Officer for
               “We know that fraud is one of the top
                                                                                                                      means that our service is now available to 1 billion
                                                            several years. “I’m sure many of you don’t know
               challenges you face in running your
                                                                                                                      internet users around the globe – that’s 95% of the
                                                            me,” smiled Rajiv. “But the funny thing is I know
               business. I’m standing here to tell you
                                                                                                                      world’s internet population.”
                                                            you….I cannot forget it was the eBay Community
               tonight, we’ve heard you!”
                                                                                                                         Rajiv then turned his attention to an issue that
                                                            that discovered PayPal.” Today PayPal is one of the
                  Rajiv announced the immediate
                                                                                                                      is a key concern to many eBay sellers. “I’ve heard
                                                            world’s most popular online payments services,
               launch of the PayPal Security Key.
                                                                                                                      you on the issue of fraud…You hate chargebacks
                                                            right after Visa and MasterCard. “You gave PayPal
               Previously in beta, the small electronic
                                                                                                                      and you hate fraudsters. And let me tell you
                                                            relevance in the market then, and now.”
               device generates a unique password
                                                                                                                      something – so do we!” Projects like Online Dispute
                                                               So much success at only 100 months old has not
               every 30 seconds that will prevent
                                                                                                                      Resolution which launched last year have reduced
                                                            been without its rough spots. “We’ve had some
               fraudsters from accessing accounts. In
                                                                                                                      buyer claims by 50 percent. In addition, PayPal is
                                                            growing pains along the way,” said Rajiv as he
               August, PayPal will introduce a new
                                                                                                                      launching a number of new initiatives that protect
                                                            acknowledged that PayPal had a service disruption
               feature called “Payment Review,” which
                                                                                                                      eBay members from becoming victims, including
                                                            several weeks ago which was, ironically, related to
               will warn sellers within minutes if a
                                                                                                                      the PayPal Security Key, Payment Reviews, and
                                                            a major upgrade to its servers that now provides
               transaction poses a significant risk. He
                                                                                                                      increasing the number of confirmed addresses.
                                                            fourfold the amount of redundancy. About 1/3
               capped his appearance by saying his
                                                                                                                      (Read more about PayPal, left sidebar.)
                                                            of PayPal’s total development capacity has been
               goal is to confirm 100% of the shipping
                                                            dedicated to upgrading the infrastructure needed to
               addresses for the U.S.




                                                                                                                                          Inventure.
Finally, Bill Cobb took the stage. As President   more fun, interactive Finding experience. “Over
for eBay North America, Bill recounted some          the next several months – assuming you tell us
of the events of the last year since eBay Live!      it’s meeting your needs – we’re going to start
2006 in Las Vegas. He noted some important           introducing this visual navigation to several
milestones like the success of eBay Express (Read    categories on eBay where buyers would enjoy
more about Express on page 3.), as well as some      shopping with an interactive experience.”
things that made sellers unhappy, including              Other new projects in the works play up
summer price increase for Store Inventory            the fun of competition between bidders. A fun
format listings. While the price change had the      new tool in beta called eBay Countdown, for
                                                             example, adds a clock and a “price ticker

“You hate chargebacks…                                       thingy” that remind buyers of items they
                                                             are interested in. Bill also talked about

 and so do we!”
                                                             one-click bidding, which will allow people
                                                             to place a bid in the last 15 minutes of       high volume of low-priced items.
                                                             an auction without having to wait for          Bill received a huge round of applause
desired effect of rebalancing the marketplace,       the computer to refresh. “Finally, we’ve done it       when he said that teams are exploring
Bill received a round of applause as he set the      – almost – coming soon.”                               how to advantage PowerSellers who consistently
crowd’s mind at ease about his intentions this           Shifting gears, Bill made it clear that all this   deliver great buyer experiences in search results.
summer – “Just to be clear…there will be no          emphasis on buyers does not mean eBay has              “We are not ready for this yet operationally
increase in selling fees THIS July.”                 forgotten about its partners, the eBay sellers.        – but we are moving in this direction.” Another
   “Re-igniting the core is eBay’s number one        “It’s a multi-channel world, and we know               popular request from sellers that is actually
priority in 2007,” Bill told the audience, and       we need to continually add to the value you            on its way is protection against losses incurred
he went on to give more color about what this        receive from eBay.” Bill talked about a number         from non-paying bidders. “Starting August 1st,
actually means for the marketplace. “As you          of improvements to eBay Stores, which -- in            PowerSeller status will come with a rebate on
survey the landscape of retail stores and e-         addition to adding an

                                                                                   “We do believe different is good.”
commerce sites in 2007, it’s gotten pretty boring    eBay Stores link back
out there.” eBay has the opportunity to stand out    into the header at the
even more against what has become “the ol’ Mall      top of every eBay page
 Chain” by doing a better job of being ourselves.   – includes Markdown Manager (launched earlier          unpaid item feature fees.”
   Against the backdrop of boredom, eBay is          in the year), plus more advantages for Featured           At the end of the day, it’s not the site or
about creating Colorful Commerce. “We do             and Anchor Stores. (Read more about eBay Stores        technology that are important – “What really
                                                                                                            matters is people. “ Bill underlined this sentiment
believe different is good – we do believe people     on page 2.)
are more interesting                                                 PowerSellers are a vital part of       with one last piece of good news – “Starting June
than things – we do                                               the marketplace, as well, and Bill        19th and continuing through August 5th we will
believe in the rockin’                                            outlined a number of changes that         LOWER the first tranche of Final Value Fees on




                                                                                                                                                                  CHATTER 2007
deal – and we do know                                             will revitalize this program by giving    core listings from 5.25% to 4.5%.” This benefits
that this combination                                             incentives, rewards, and recognition      any seller who uses auction, auction BIN, or pure
has created a                                                     to those sellers who consistently         fixed price listings.
destination like no                                               delight buyers. He introduced new            For more information about these and other
other.” This magic is                                             eligibility requirements that will open   announcements, please read eBay’s General
described in a new                                                the program this fall to both seasonal    Announcements Board by clicking Community at             
term, Windorphins                                                 sellers, as well as sellers who sell a    the top of any eBay page.
– that good feeling
of exhilaration that
you get when you
are winning on eBay.
(Read more at www.
windorphins.com)
   “We’re taking
the DNA that made eBay so great, and we’re
reinterpreting it to an emerging new age of
online commerce.” Bill acknowledged that
change also comes with a risk of disruption to
people’s use of the site, making it imperative
eBay’s Community sees the benefits.
   For example, one of the projects being tested
includes Visual Navigation, which offers buyers a
And The Webby                                      eBAy gIvINg WoRKS
                                                                  Making A Difference
               Winner is…
               The eBay
                                                                  one Sale At a Time
               Community!

                                                                  $
               perhaps you’ve heard about the Webby
                                                                        100,000,000. It’s almost impossible to             nonprofit. Once that sale is complete, your
               awards. it’s an annual ceremony honoring
                                                                        conceive of that much money. To put it in          donation will be delivered automatically to the
               the best of the internet. or to take it directly
                                                                        some context, that would buy about 50,000          organization you chose. You’ll even be reimbursed
               from their website:
                                                                  new Honda Accords, or over 200,000 fast food             the percentage of your basic selling fees that equals
                   “established in 1996 during the Web’s
                                                                  value meals.                                             your donation (e.g. donate 90%, get 90% of your
               infancy, the Webbys are presented by the
                                                                                                                           insertion and Final Value Fees back).
               international academy of Digital arts and
                                                                                                                              Buying is just as simple. From eBay Giving Works,
               Sciences, a 550-member body of leading
                                                                                                                           you can browse all items, or search for items that
               Web experts, business figures, luminaries,
                                                                                                                           support a specific nonprofit. When you place a bid
               visionaries and creative celebrities.
                                                                                                                           or purchase an item on eBay Giving Works, you
               Reflecting the tremendous growth of the
                                                                                                                           know that you’re not just making a cool purchase,
               internet as a tool for business and everyday
                                                                                                                           but you’re helping out a worthy cause as well.
               lives, the 11th annual Webby awards
               expands the mission of the Webby by
                                                                                                                           A brief history
               honoring excellence in over 100+ Website,
                                                                                                                           Almost as soon as eBay appeared on the web,
               interactive advertising, online Film  video,
                                                                                                                           members were using it to buy and sell items on
               and mobile categories.”
                                                                                                                           behalf of their favorite nonprofits and charities.
                   Celebrities on the illustrious panel range
                                                                                                                           Unfortunately, the process required a lot of work.
               from internet pioneer vint Cerf, to virgin
                                                                                                                              “We didn’t really have any system in place to
               mogul Sir Richard branson, to The Simpsons
                                                                                                                           help members do this. Sellers were limited to
               creator matt Groening.
                                                                                                                           indicating within their listings that they would
                   So what does this have to do with ebay?
                                                                     But it also represents something much more            donate the funds to charity, so a lot of buyers never
               this year they gave a Lifetime achievement
                                                                  meaningful. As noted by Kristin Cunningham,              knew for certain when an item was being sold for a
CHATTER 2007




               award to you — the ebay Community. meg
                                                                  General Manager for eBay Giving Works, in the            good cause,” explained Cunningham. “Sellers would
               Whitman (ebay inc. Ceo), flanked by ebay
                                                                  Keynote address on Thursday, members from all            have to collect the money from the buyer, separate
               seller buy_big_from_brandi and the two-
                                                                  over the world have now raised over $100 million         the funds from their other sales, and send it in to
               person team of arizonaswede, accepted
                                                                  for charity through their sales on eBay. “Thanks to      the nonprofit.”
               the award on behalf of the entire ebay
                                                                  the generosity of our Community, we are helping to          However, buying and selling for charity was part
               Community on June 5th in new york City.
                                                                 make a difference in the lives of millions of people     of the fabric of the Community, and despite the
                   in true Webby tradition, all the
                                                                  worldwide,” said Cunningham.                             challenges, people kept doing it. “This self lessness
               acceptance speeches were limited to
                                                                     Launched in the fall of 2003, eBay Giving Works       was inspiring, and we said ‘we have to make this
               5 words. Jim (Griff) Griffith solicited
                                                                  (found at givingworks.ebay.com) is eBay’s dedicated      easier for them,’” continued Cunningham.
               suggestions from readers on the Chatter
                                                                  program for charity listings. It makes it easy for the      eBay set to work defining the requirements,
               blog, and also asked employees to send in
                                                                  Community to list items to benefit a cause that’s        features and other details that would be necessary
               their best one-liners. at a recent company
                                                                  close to their heart.                                    to build a fully robust charity program. In 2003,
               gathering, the top three choices were put up
                                                                                                                           they teamed up with MissionFish, a nonprofit
               to vote.
                                                                  Doing good has never been easier                         technology company, to power much of the backend
                   With the winning speech in hand (on a
                                                                  Sellers interested in raising money for their            of the program. MissionFish had the knowledge
               post-it note), meg strode up to the podium,
                                                                  favorite charity through eBay Giving Works can           and technology to do the heavy lifting involved in
               accepted the award, and said these words,
                                                                  easily list their items and select to donate some        charity work, including paperwork processing and
               “bidding starts at 99 cents!”
                                                                  percentage of the final sale to your favorite            funds distribution, and certifying the nonprofits
Brainspiration.


                                                                                                                        go green,
                              Share your Story at                                          Works is a great way to
that join eBay Giving
                                                                                           raise money for your
Works
                              the Chatterbox
                                                                                                                        go eBay!
                                                                                           favorite charity and it’s
    “Our sellers are very
                                                                                           not much extra effort
passionate about the          Do you have a great ebay story? or maybe a personal
                                                                                           at all. It’s very simple.”
causes they support,
                              message for ebay employees that you’d really like to
                                                                                              Nonprofits can            you might say that ebay has been
which is fantastic,” said
                              share? Stop by the Chatterbox and put your thoughts          also sell on their own       supporting the green charter all along. When
Jen Ibarra, a Manager
                              on video. our friendly staff will help you record a video    behalf. Amy Parks            it comes to reuse, ebay members have led
for eBay Giving Works.
                              message for ebay that we’ll share with others after the      Crownover with the           the way for more than 10 years by trading
“We want to make it
                                                                                           Southeast Affiliate of
                              event is over. We love hearing the great stories about                                    items that otherwise would have languished
as easy as possible for
                                                                                           the American Heart           in someone’s garage for years, or worse
them to list items that       fantastic transactions, how you met other friends on
                                                                                           Association described        — ended up in a landfill.
benefit their favorite        ebay, or almost anything ebay-related that has been
                                                                                           how eBay Giving                  by some estimates, last year alone ebay
causes.”
                              important to you. So don’t be shy….come on over and
                                                                                           Works has helped their       enabled the reuse of about $30 billion of
   In the past couple
                              let us know what’s on your mind.                             cause tremendously.          goods. and if you estimate that value of
of years, eBay Giving
                                                                                           “The eBay Giving             all reused goods from 1998, the figure is a
Works has been
                                                             Works and MissionFish programs have opened up a            staggering $100 billion.
integrated into popular listing tools such as the Sell
                                                             whole new avenue of fundraising for [us]. We love
Your Item form and Turbo Lister. “And last fall”
                                                                                                                        Reuse and recycle
                                                             experiencing success with items we have solicited
Ibarra continued, “we introduced the ‘giveback’ of
                                                             specifically for our eBay program — we have raised         our Community members, through their
Insertion and Final Value fees for items that sell
                                                             nearly $100,000 with eBay Giving Works to date.”           ingenuity and resourcefulness, are also
for a cause. Plus we’ve just recently overhauled our
                                                                                                                        ahead of the curve in other areas. after using
pages on the site to give them a clean, updated
                                                                                                                        an empty coffee can to hold her household
new feel.”
                                                                                                                        knickknacks, cozy1812 decided to decorate
Rewards for business                                                                                                    it with fabric. now she’s turned these
with a conscience                                                                                                       decorated cans into a product line in her
                                                                                                                        business.
eBay Giving Works can also be a big part of
                                                                                                                            “in one WeeK i collected 100 empty
your selling strategy. Buyers tend to like the
                                                                                                                        cans from one small elementary school and
fact that their money is going to a charity,




                                                                                                                                                                         CHATTER 2007
                                                                                                                        our favorite sports bar restaurant! these
and they will often bid extra because they’re
                                                                                                                        were all headed for the dump/landfill! i am
willing to pay more for a good cause. Many
                                                                                                                        thoroughly enjoying my fledgling ‘go green’
sellers have used eBay Giving Works to help
                                                                                                                        campaign! it’s amazing what an impact one
drive their business. Said Titanium PowerSeller
designerathletic, “As a small business, it’s a                                                                          member can make.”
                                                                                                                                                                            7
constant struggle to stand apart and connect
                                                                                                                        eBay-USPS co-branded
with consumers. We use eBay Giving Works
                                                                                                                        reusable and recyclable boxes
often, and customers see that we’re not only
                                                                                                                        the Cradle-to-Cradle certified ebay-uSpS
a shoe retailer, but also a company with a
                                                            The Power of All of Us —                                    co-branded box created by world-renowned
conscience.”
                                                            make a difference
   paultracey has discovered the power of the                                                                           environmental designer William mcDonough
                                                                                                                        is a highlight at the uSpS booth. order your
program, as well. “The items I sell through eBay            Let your friends and family know about eBay
                                                                                                                        free Cradle-to-Cradle packaging today in the
Giving Works definitely get more bids than similar          Giving Works, and how they can use it to make
                                                                                                                        uSpS Shipping Zone on ebay.com.
items I’ve sold without eBay Giving Works. As a             a difference. Or help your favorite nonprofit
                                                                                                                            order your Cradle-to-Cradle packaging
marketing tool for your eBay item, the charity              join the program! eBay Giving Works has over
                                                                                                                        today in the uSpS Shipping Zone on
ribbon pops out more than bold or highlighting.”            10,000 nonprofits to choose from. If your favorite
   And the simplicity is a big plus for pugtaxi, who                                                                    ebay.com.
                                                            organization is missing, get them signed up (it’s free
supports the Little Angels Pug Rescue. “eBay Giving         and easy), so they can start benefiting today.
Star Developer Award
                   The Chatter Blog
                                                                      Winners At eBay
                   T
                           he Chatter team acts as your


                                                                      Developers Conference
                           “eBay inside reporters.” From
                           exclusive interviews such as the
                   video interview with “The Tech Chick”



                                                                      D
                   who gave the inside scoop on hot toys                        evelopers, entrepreneurs and affiliates                                                         know exactly how to describe what you’re looking
                   for the holidays — to in-depth behind-                       from around the world joined eBay, PayPal,                                                      for, Mpire’s new image previews may be worth the
                   the-scenes looks at new initiatives like                     Shopping.com, ProStores and Skype earlier                                                       thousand words you can’t find.”
                   Feedback 2.0 – to lighthearted posts               this week for the 6th annual eBay Developers                                                                 Our Service to the Community award went to
                   that highlight eBay in pop culture —               Conference held here in Boston immediately before                                                         slomike1 (Michael Berger) of MyProSeller, an active
                   the Chatter blog team works to bring               eBay Live! Our Star Developer Awards recognize the                                                        and helpful PHP developer in our Developer Forums
                   the right mix of information — and                 very best in our developer community by honoring                                                          who answers both newbie and veteran questions.
                   fun — to eBay news.                                those who have created innovative solutions, or                                                           His helpfulness has resulted in numerous updates
                      “The General Announcement board                 incorporated compelling user experience design                                                            and improvements to our API Documentation and
                   has always been for official news about            in their applications built on the eBay and PayPal                                                        platform notifications, which benefit of the entire
                   site changes, policy updates, messages             platforms.                                                                                                eBay developer community. For PayPal, E-junkie picked
                   from our executives, etc.” said                       This year’s honors for Most Innovative Application                                                     up both the Best User Experience Design and the
                   Laura Schopen, Senior Manager for                  for Buyers went to AuctionAds, an affiliate developer                                                     Service to the Community Award for their FatFreeCart
                   Community Communications. “While                   who used innovative caching techniques, allowing                                                          application that goes with the implementation of
                   we still maintain that channel for eBay            them to serve up 30 million impressions a month                                                           PayPal Website Payments Pro. It’s the only cart which
                   news, we saw a big need to share more              with only 200,000 API calls – that’s an impressive                                                        works inside the merchant’s website (not in a pop-up)
                   of the human side of eBay, too.”                   volume of traffic per API call. The Most Innovative                                                       without having to install anything.
                      The people side of eBay includes                Application for Sellers award went to SageFire’s YES!                                                        eBay Senior Director of Platform and Innovation
                   both staff who are often featured                  (Year End Summary) report that fulfills eBay sellers’                                                     Max Mancini said, “The 50,000 members of the
                   via interviews and video, plus                     need to have an annual transactional history for tax                                                      eBay Developers Program are working to make eBay
                   Community members who are                          and profitability analysis.                                                                               even more accessible and fun to use for our wider
                   profiled via Member Spotlights.                       The Best User Experience Design was presented                                                          community. The Star Developer Award winners are
                   “There so many interesting people                  to Mpire’s Shopwave, a new Flash-based online                                                             the cream of the crop, and we salute them for their
                   who have amazing eBay stories,” said               shopping visualization application. As described                                                          innovative spirit, creativity, and commitment to
                   Schopen. “Recently we published a                  on the popular blog, TechCrunch: “If you don’t                                                            making eBay an even better experience for us all.”
                   story from a woman who was selling
                   a family heirloom ring to make ends
                   meet. The buyer who won the listing

                                                                      BUIlDINg CoMMUNITy
                   found out why she was selling the
CHATTER 2007




                   ring, and told her to keep her money

                                                                      eBay groups Bring People Together
                   AND the ring – how great is that?
                   These are the stories that inspire all of



                                                                      M
                   us, staff and members alike.”
                                                                                 aking a new friend who loves Mata Ortiz                                                        within eBay Groups. (To find eBay Groups, click on
                      The Chatter has also been helpful
                                                                                 pottery just as much as you do can make                                                        “Community” from the top of any eBay page.)
   8               in resolving Community concerns.
                                                                                 the world seem just a little smaller and                                                          “The eBay Groups platform can be customized
                   For example, several weeks ago,
                                                                      more friendly. Although this kind of connection is                                                        to fit a group’s particular needs,” noted Garnor
                   eBay updated our User Agreement
                                                                      rare to find in the “real world,” on eBay, these types of                                                 Morantes, whose team manages the Groups
                   and Privacy Policy, but some of the
                                                                      connections happen every day.                                                                             technology platform. Groups, which can be public or
                   language caused some confusion
                                                                                                               eBay Groups                                                      private (invitation-only), offer group members a full
                   among members. “Within a day, we
                                                                                                            helps eBay                                                          suite of online community tools. “Group members
                   were able to publish a letter from our
                                                                                                            members connect                                                     have access to their own discussion boards, photo
                   top privacy lawyer, who addressed
                                                                                                            with others                                                         albums, and calendars – and there will be more great
                   each concern and helped members
                                                                                                            who share                                                           features coming in the near future.”
                   understand the intent behind the
                                                                                                            their interests.
                   changes,” said Schopen.
                                                                                                                                                                                eBay groups are about People
                                                                                                            Thousands
                                                                                                                                                                                eBay member giraffer first looked to into eBay
                                                                                                            of people are
                                                                                                            part of vibrant                                                     Groups as a way to connect locally. “I was looking for
                                                                                                            communities                                                         people in my state that sold or bought on eBay.” She

               Chatter Staff                                                                                that have been                                                      was able to find two groups, one local and the other
                                                                                                            established                                                         statewide. “I’ve meet some wonderful people and
                                   Laura	Schopen
               	Managing	Editor	                                                                                                                                                made friends that I can visit and chat with everyday.”
               	          Writers	 	 yan	Knight	
                                   R                                                                                                                                               As a Group Leader giraffer loves being able to help
                                   Jeff	Kakes	                                                                                                                                         new sellers and buyers learn about eBay and
                                   Ninad	Wagle                                                                                                                                         showing them around the site. “I keep an eye
               	          Layout	 	 evin	Clarke	
                                   K                                                                                                                                                   on them and am thrilled to see the success
                                   Tradeshow	                                                                                                                                          they have.”
                                   Publications
               	     Photography	 	 he	Photo	Group
                                   T                           ©	2006	eBay	Inc.	All	rights	reserved.	eBay,	the	eBay	logo	and	eBay	Live!	are	registered	trademarks	of	eBay	
                                                               Inc.	The	power	of	all	of	us	is	a	trademark	of	eBay	Inc.	Other	trademarks	and	brands	are	the	property	of	their	
                                                               respective	owners.	No	one	under	18	allowed.

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Bill Cobb Town Hall Meeting at eBay Live! 2007

  • 1. Chatter Don’t Miss A MeSSAge fRoM Bill Cobb Town Hall Meeting H with Bill Cobb ello everyone...It’s been a pleasure and a Of course, I hope you’ve privilege to have had the opportunity to meet also benefited from the rest 11-12 a.m. Room 210a so many of you face-to-face over the last couple of the event, too. The eBay eBay North America President, of days here in Boston for eBay Live! 2007. You’re a real Live! team has worked hard inspiration to me and to the entire eBay and PayPal all year to make sure that Bill Cobb and his leadership team staff here serving you. As I said at the keynote, the eBay we offered you the best line- will answer questions from the Community – and the Social Commerce you create – are up of classes, networking audience. what make this marketplace truly different. That’s why opportunities, speakers, and it’s so important that we keep your needs front-and- entertainment available. The eBay Live! center. While listening year round is important, the So thanks again for Book Store three days we spend with you at eBay Live! are truly sharing your time, ideas, special. Think about it — by the time we all go home, and enthusiasm with us this LeveL 1 (above SoLutionS there will have been literally thousands of important weekend. I hope you’ll join me at the Gala tonight CenteR) next to ebay Shop conversations between eBay members and our staff! to celebrate the end of a great three days. I, for one, You can count on your issues and ideas influencing our intend to have a good time “getting down” with Kool Find books on almost any eBay- future plans when we return and the Gang, and I hope you’ll be there, too. related topic – from how to buy to San Jose. and sell, to product sourcing. Plus —Bill Cobb, President, eBay North America get 20% off retail! Closing Gala & Community Hall Keynote Reveals Spectrum of Fame Awards of Colorful Commerce exhibit haLL C To kick off the Gala, five eBay “I ’d like you to pat each other on the back,” companies and the role they play on the internet members will be honored for said Meg Whitman, eBay Inc. CEO, “because today. “When you look across the internet in 2007, their contributions to eBay’s in this auditorium tonight, our combined you can divide most people’s online activity into Community. Carnival- feedback is 6.1 billion!” In keeping with tradition, five groups…they Find, they Buy, they Pay, they style dinner and Thursday, June 14, 2007, Meg, along with PayPal Communicate, and they Entertain or share with entertainment by President Rajiv Dutta, and President of eBay North each other,” said Meg. eBay is the leader in three America Bill Cobb, completed the first day of eBay of those areas: Buy, Pay, and Communicate. “The Kool & The Gang Live! 2007 by talking about their vision for eBay and company’s vision isn’t about technology,” said Meg. provided. PayPal at the event’s keynote speech. “We’re focused on what becomes possible when Meg gave the room of nearly 10,000 attendees people everywhere can connect, discover, and an high-level view of the eBay Inc. portfolio of continued on page 4
  • 2. good News for TRUST & SAfeTy e eBay Stores Collaboration Keeps eBay Safe Bay Stores received some U exciting news during the p until a few years ago, the internet was a safe is Dave Cullinane, Chief Information Security Keynote this year, as Bill Cobb like a small town, whose residents left their Officer (CISO) for eBay Marketplaces. Dave brings emphasized Stores’ importance to the doors unlocked because there was so little more than 30 years of information security marketplace (read the keynote recap for crime. But today’s internet is more like a big city. experience to eBay. In his previous position as CISO details). But the fun didn’t stop there While it has broad, well-lit streets, it also has a few for Washington Mutual, one of the largest banks in – sellers stopping by the Stores booth got dark alleys where criminals can lurk. the United States, Dave dealt with similar issues that to learn about two other new features Trust has always been at the heart of eBay’s eBay and PayPal face. that should not only help long-term business – millions of people every day transact Dave’s industry knowledge and over 30 years Stores subscribers succeed, but also give online with perfect strangers. But just like in the of experience in the field have helped him play a beginning sellers a leg-up as they build brick-and-mortar world, there is a small minority of major role in shaping and implementing eBay’s their businesses. people who try to take advantage of this trust. Trust & Safety strategy. Dave believes that industry- Almost everyone is familiar with a common wide collaboration and best practice sharing is eBay Stores To go critical to the future security of the With the internet buzzing over the new internet. “No business is immune, eBay To Go™ widget released a few and it’s up to us all to work weeks ago, the Stores team followed suit together to share the latest threats by announcing eBay Stores To Go. eBay with our counterparts, as well Stores To Go allows users to showcase as with Law Enforcement.” Dave their brand and listings directly on believes partnering with other their website, social networking site security professionals is key. His making an eBay Store “portable.” It also “Red team” events bring together lets them filter the items displayed by top security and industry experts Seller ID (should they have more than one) or by category. Free to eBay Stores subscribers, the eBay Stores To Go can even be customized to ref lect your CHATTER 2007 unique Store logo and colors. Make your Store stand out – eBay Stores Design Center Another key addition for sellers is the 2 new eBay Stores Design Center. Whether trick used by these malicious individuals called you’re just starting out and need help “phishing.” Phishing is the act of trying to trick setting up your Store, or are upgrading members into revealing their sensitive personal your Store’s current look-and-feel, you’ll information (like passwords, etc.) by sending fake find all the tools and resources you need emails that appear to be from businesses like eBay in the new Design Center. and PayPal. The criminals may also create spoof For more information about eBay websites pretending to be eBay or PayPal as another Stores announcements, please read the way to lure people into clicking on their links that eBay General Announcements board. may contain mal-ware (malicious downloads) or other security violations. eBay has over 2,000 employees dedicated to to our corporate headquarters in San Jose where preventing fraud and crime on our sites. One of they compare latest findings, share tips, and keep the key leaders in keeping everyone’s information each other informed as partners.
  • 3. Sellendipity. eBay express Celebrates Its Another aspect of advantaging the good guys is Along with other Trust & Safety leaders such as to encourage safe payment mechanisms on eBay. Rob Chesnut, eBay Senior Vice President of Global first Birthday PayPal’s fraud models and verification techniques Trust & Safety, Dave’s team is focused on a three- are recognized as some of the best in the industry, I pronged plan: t’s hard to believe that a year has already and because PayPal never shares users’ financial 1. Keep the bad guys out passed since ebay express was officially information, security and privacy are built into the unveiled at last year’s ebay Live!ebay service. The first piece of the strategy involves making express is ebay’s specialty site at www. PayPal and eBay continue to innovate in the sure the “front door” is secure, so criminals cannot ebayexpress.com, designed for buyers who area of security. The PayPal Security Key, which was register or list items. While eBay has historically want that great ebay deal and who at times formally announced by PayPal President Rajiv Dutta been very open, over the last year we took several prefer shopping in a fixed-price only e- at Thursday’s Keynote, gives customers an additional measures that raised the bar on minimum standards commerce experience rather than auctions. layer of safety. for selling on the site. For instance, earlier this year, Specifically, everything on ebay express is eBay made it mandatory for new sellers to offer safe sold at a set price (no auctions), drawing its payment methods, such as PayPal or a credit card, inventory from auction/bin, Fixed price and and we restricted cross-border trade unless the seller Store inventory listings that are also on ebay. is PayPal Verified. and in march of this year, the ebay express team In addition, our anti-counterfeit efforts have made another big addition – half.com items are set industry-leading standards, starting with the now available from ebay express, as well. creation of the Verified Rights Owner (VeRO) it turns out that ebay express has program back in 1998. Last fall, proactive measures a lot to celebrate on its birthday. Lara were instituted to reduce the visibility of counterfeit housser, Director of ebay express, shared items on the site. some statistics recently on ebay’s General Through the Safeguarding Members’ IDs announcement board that illustrate the initiative, which hides the User ID’s for bidders on vibrancy of ebay express: “Did you know auction-style listings that are over $200, eBay has that an article of clothing is sold on ebay taken an important step to protect bidders against express every 67 seconds, a piece of jewelry fake Second Chance Offers and other phishing is sold every 2.3 minutes, and a DvD sells emails. “Trading transparency for security is never CHATTER 2007 every 4 minutes? Furthermore, 9 out of 10 our first option,” said Chesnut. “But in today’s buyers have told us they love the shopping environment, sometimes we have to make these experience.” kinds of trade-offs for the safety of our Community.” the ebay express team has been hard at 2. Keep the good guys connected work this last year adding many important and advantaged features. Recently, a change was made that allows buyers to send a note to sellers during Internet security requires cross-functional their checkout process, for instance. a popular cooperation — within the company and without. request — Wish Lists – was also added earlier eBay’s Global Law Enforcement Operations team in the year, and is a great way for letting your partners with law enforcement agencies around 3. Keep the wheels on friends and family in on the perfect gift for you. the world to pursue and prosecute fraudsters. The The last crucial element is making sure we have the efforts of this extended network — which consists If you haven’t already, make absolute top caliber people overseeing our anti-fraud of international investigators, security engineers, efforts. Their diverse skills and experience, ranging and law enforcement relationship managers — have sure you stop by the eBay from law enforcement to technology, are critical to resulted in an average of over three arrests per day Express booth on the show keeping eBay safe. You can meet some of them at in the U.S. and Europe. Education is a large part of the Trust and Safety panel discussion at 12:30pm the effort, and in 2006, eBay and PayPal trained over floor or go to express.ebay.com today in room 205A, or at the Trust Safety booth 3,000 law enforcement agents on how to deal with to learn more. in the Solution Center. cybercrime.
  • 4. Rajiv Dutta, President of PayPal, Debuts on-Stage T his year, the Keynote stage was shared by eBay CEO Meg Whitman, eBay President of North Keynote cont’d from p.1 America Bill Cobb, and a new face to many — PayPal President Rajiv Dutta. interact with each other….It may sound idealistic, Having served for many years as eBay’s but we truly envision a better world.” Chief Financial Officer, as well as former Meg told the audience that, although eBay Inc. Skype President, Dutta was thrilled at the consists of many different businesses, they are opportunity to introduce himself to the united by what they call Social Commerce. “eBay Community that he has been helping to has a unique opportunity – and a responsibility – to serve since July of 1998. help level the playing field for individuals to use Dutta outlined PayPal’s emphasis on technology to engage with the world around them.” catering to the needs of the customer. eBay is unique from all other companies in that it “Job number one is to serve you better. succeeds only by helping others succeed. “We’re This means that we ask ourselves with proud of the fact that our growth and success as a every new product, every site change, company…is directly tied to the growth and success every new policy — ‘will this make our of our community members.” customers’ lives easier?’” support the system that processes billions of dollars As eBay matures, it has a social responsibility as a Some of PayPal’s recent changes globally at the rate of $1,500 per second. global citizen, Meg told the crowd. “As one company, illustrate this commitment including One way PayPal has supported eBay sellers is our ability to make an impact is limited….side by PayPal’s increased Buyer Protection by expanding the pool of buyers around the world side with the Community, there’s no end to what which protects buyers on transactions for through offering PayPal in over 190 markets, 80 we can get done!” eBay Giving Works just surpassed up to $2,000, the expansion into more an important milestone in international markets, and the addition “…with the Community, there’s no helping members raise 100 of language support for Spanish, French, CHATTER 2007 million dollars for non-profit and simplified Chinese. “This change organizations worldwide. alone gives 25 million new customers end to what we can get done.” (Read more about eBay around the world the ability to access Giving Works on page 6.) PayPal and buy from all of you.” Next PayPal President Dutta then revealed what was coming of which were added just a few months ago. “The Rajiv Dutta took the stage. Rajiv was hired in 1998 down the pike to help fight fraud. expansion of languages, currencies and markets and served as eBay’s Chief Financial Officer for “We know that fraud is one of the top means that our service is now available to 1 billion several years. “I’m sure many of you don’t know challenges you face in running your internet users around the globe – that’s 95% of the me,” smiled Rajiv. “But the funny thing is I know business. I’m standing here to tell you world’s internet population.” you….I cannot forget it was the eBay Community tonight, we’ve heard you!” Rajiv then turned his attention to an issue that that discovered PayPal.” Today PayPal is one of the Rajiv announced the immediate is a key concern to many eBay sellers. “I’ve heard world’s most popular online payments services, launch of the PayPal Security Key. you on the issue of fraud…You hate chargebacks right after Visa and MasterCard. “You gave PayPal Previously in beta, the small electronic and you hate fraudsters. And let me tell you relevance in the market then, and now.” device generates a unique password something – so do we!” Projects like Online Dispute So much success at only 100 months old has not every 30 seconds that will prevent Resolution which launched last year have reduced been without its rough spots. “We’ve had some fraudsters from accessing accounts. In buyer claims by 50 percent. In addition, PayPal is growing pains along the way,” said Rajiv as he August, PayPal will introduce a new launching a number of new initiatives that protect acknowledged that PayPal had a service disruption feature called “Payment Review,” which eBay members from becoming victims, including several weeks ago which was, ironically, related to will warn sellers within minutes if a the PayPal Security Key, Payment Reviews, and a major upgrade to its servers that now provides transaction poses a significant risk. He increasing the number of confirmed addresses. fourfold the amount of redundancy. About 1/3 capped his appearance by saying his (Read more about PayPal, left sidebar.) of PayPal’s total development capacity has been goal is to confirm 100% of the shipping dedicated to upgrading the infrastructure needed to addresses for the U.S. Inventure.
  • 5. Finally, Bill Cobb took the stage. As President more fun, interactive Finding experience. “Over for eBay North America, Bill recounted some the next several months – assuming you tell us of the events of the last year since eBay Live! it’s meeting your needs – we’re going to start 2006 in Las Vegas. He noted some important introducing this visual navigation to several milestones like the success of eBay Express (Read categories on eBay where buyers would enjoy more about Express on page 3.), as well as some shopping with an interactive experience.” things that made sellers unhappy, including Other new projects in the works play up summer price increase for Store Inventory the fun of competition between bidders. A fun format listings. While the price change had the new tool in beta called eBay Countdown, for example, adds a clock and a “price ticker “You hate chargebacks… thingy” that remind buyers of items they are interested in. Bill also talked about and so do we!” one-click bidding, which will allow people to place a bid in the last 15 minutes of high volume of low-priced items. an auction without having to wait for Bill received a huge round of applause desired effect of rebalancing the marketplace, the computer to refresh. “Finally, we’ve done it when he said that teams are exploring Bill received a round of applause as he set the – almost – coming soon.” how to advantage PowerSellers who consistently crowd’s mind at ease about his intentions this Shifting gears, Bill made it clear that all this deliver great buyer experiences in search results. summer – “Just to be clear…there will be no emphasis on buyers does not mean eBay has “We are not ready for this yet operationally increase in selling fees THIS July.” forgotten about its partners, the eBay sellers. – but we are moving in this direction.” Another “Re-igniting the core is eBay’s number one “It’s a multi-channel world, and we know popular request from sellers that is actually priority in 2007,” Bill told the audience, and we need to continually add to the value you on its way is protection against losses incurred he went on to give more color about what this receive from eBay.” Bill talked about a number from non-paying bidders. “Starting August 1st, actually means for the marketplace. “As you of improvements to eBay Stores, which -- in PowerSeller status will come with a rebate on survey the landscape of retail stores and e- addition to adding an “We do believe different is good.” commerce sites in 2007, it’s gotten pretty boring eBay Stores link back out there.” eBay has the opportunity to stand out into the header at the even more against what has become “the ol’ Mall top of every eBay page Chain” by doing a better job of being ourselves. – includes Markdown Manager (launched earlier unpaid item feature fees.” Against the backdrop of boredom, eBay is in the year), plus more advantages for Featured At the end of the day, it’s not the site or about creating Colorful Commerce. “We do and Anchor Stores. (Read more about eBay Stores technology that are important – “What really matters is people. “ Bill underlined this sentiment believe different is good – we do believe people on page 2.) are more interesting PowerSellers are a vital part of with one last piece of good news – “Starting June than things – we do the marketplace, as well, and Bill 19th and continuing through August 5th we will believe in the rockin’ outlined a number of changes that LOWER the first tranche of Final Value Fees on CHATTER 2007 deal – and we do know will revitalize this program by giving core listings from 5.25% to 4.5%.” This benefits that this combination incentives, rewards, and recognition any seller who uses auction, auction BIN, or pure has created a to those sellers who consistently fixed price listings. destination like no delight buyers. He introduced new For more information about these and other other.” This magic is eligibility requirements that will open announcements, please read eBay’s General described in a new the program this fall to both seasonal Announcements Board by clicking Community at term, Windorphins sellers, as well as sellers who sell a the top of any eBay page. – that good feeling of exhilaration that you get when you are winning on eBay. (Read more at www. windorphins.com) “We’re taking the DNA that made eBay so great, and we’re reinterpreting it to an emerging new age of online commerce.” Bill acknowledged that change also comes with a risk of disruption to people’s use of the site, making it imperative eBay’s Community sees the benefits. For example, one of the projects being tested includes Visual Navigation, which offers buyers a
  • 6. And The Webby eBAy gIvINg WoRKS Making A Difference Winner is… The eBay one Sale At a Time Community! $ perhaps you’ve heard about the Webby 100,000,000. It’s almost impossible to nonprofit. Once that sale is complete, your awards. it’s an annual ceremony honoring conceive of that much money. To put it in donation will be delivered automatically to the the best of the internet. or to take it directly some context, that would buy about 50,000 organization you chose. You’ll even be reimbursed from their website: new Honda Accords, or over 200,000 fast food the percentage of your basic selling fees that equals “established in 1996 during the Web’s value meals. your donation (e.g. donate 90%, get 90% of your infancy, the Webbys are presented by the insertion and Final Value Fees back). international academy of Digital arts and Buying is just as simple. From eBay Giving Works, Sciences, a 550-member body of leading you can browse all items, or search for items that Web experts, business figures, luminaries, support a specific nonprofit. When you place a bid visionaries and creative celebrities. or purchase an item on eBay Giving Works, you Reflecting the tremendous growth of the know that you’re not just making a cool purchase, internet as a tool for business and everyday but you’re helping out a worthy cause as well. lives, the 11th annual Webby awards expands the mission of the Webby by A brief history honoring excellence in over 100+ Website, Almost as soon as eBay appeared on the web, interactive advertising, online Film video, members were using it to buy and sell items on and mobile categories.” behalf of their favorite nonprofits and charities. Celebrities on the illustrious panel range Unfortunately, the process required a lot of work. from internet pioneer vint Cerf, to virgin “We didn’t really have any system in place to mogul Sir Richard branson, to The Simpsons help members do this. Sellers were limited to creator matt Groening. indicating within their listings that they would So what does this have to do with ebay? But it also represents something much more donate the funds to charity, so a lot of buyers never this year they gave a Lifetime achievement meaningful. As noted by Kristin Cunningham, knew for certain when an item was being sold for a CHATTER 2007 award to you — the ebay Community. meg General Manager for eBay Giving Works, in the good cause,” explained Cunningham. “Sellers would Whitman (ebay inc. Ceo), flanked by ebay Keynote address on Thursday, members from all have to collect the money from the buyer, separate seller buy_big_from_brandi and the two- over the world have now raised over $100 million the funds from their other sales, and send it in to person team of arizonaswede, accepted for charity through their sales on eBay. “Thanks to the nonprofit.” the award on behalf of the entire ebay the generosity of our Community, we are helping to However, buying and selling for charity was part Community on June 5th in new york City. make a difference in the lives of millions of people of the fabric of the Community, and despite the in true Webby tradition, all the worldwide,” said Cunningham. challenges, people kept doing it. “This self lessness acceptance speeches were limited to Launched in the fall of 2003, eBay Giving Works was inspiring, and we said ‘we have to make this 5 words. Jim (Griff) Griffith solicited (found at givingworks.ebay.com) is eBay’s dedicated easier for them,’” continued Cunningham. suggestions from readers on the Chatter program for charity listings. It makes it easy for the eBay set to work defining the requirements, blog, and also asked employees to send in Community to list items to benefit a cause that’s features and other details that would be necessary their best one-liners. at a recent company close to their heart. to build a fully robust charity program. In 2003, gathering, the top three choices were put up they teamed up with MissionFish, a nonprofit to vote. Doing good has never been easier technology company, to power much of the backend With the winning speech in hand (on a Sellers interested in raising money for their of the program. MissionFish had the knowledge post-it note), meg strode up to the podium, favorite charity through eBay Giving Works can and technology to do the heavy lifting involved in accepted the award, and said these words, easily list their items and select to donate some charity work, including paperwork processing and “bidding starts at 99 cents!” percentage of the final sale to your favorite funds distribution, and certifying the nonprofits
  • 7. Brainspiration. go green, Share your Story at Works is a great way to that join eBay Giving raise money for your Works the Chatterbox go eBay! favorite charity and it’s “Our sellers are very not much extra effort passionate about the Do you have a great ebay story? or maybe a personal at all. It’s very simple.” causes they support, message for ebay employees that you’d really like to Nonprofits can you might say that ebay has been which is fantastic,” said share? Stop by the Chatterbox and put your thoughts also sell on their own supporting the green charter all along. When Jen Ibarra, a Manager on video. our friendly staff will help you record a video behalf. Amy Parks it comes to reuse, ebay members have led for eBay Giving Works. message for ebay that we’ll share with others after the Crownover with the the way for more than 10 years by trading “We want to make it Southeast Affiliate of event is over. We love hearing the great stories about items that otherwise would have languished as easy as possible for the American Heart in someone’s garage for years, or worse them to list items that fantastic transactions, how you met other friends on Association described — ended up in a landfill. benefit their favorite ebay, or almost anything ebay-related that has been how eBay Giving by some estimates, last year alone ebay causes.” important to you. So don’t be shy….come on over and Works has helped their enabled the reuse of about $30 billion of In the past couple let us know what’s on your mind. cause tremendously. goods. and if you estimate that value of of years, eBay Giving “The eBay Giving all reused goods from 1998, the figure is a Works has been Works and MissionFish programs have opened up a staggering $100 billion. integrated into popular listing tools such as the Sell whole new avenue of fundraising for [us]. We love Your Item form and Turbo Lister. “And last fall” Reuse and recycle experiencing success with items we have solicited Ibarra continued, “we introduced the ‘giveback’ of specifically for our eBay program — we have raised our Community members, through their Insertion and Final Value fees for items that sell nearly $100,000 with eBay Giving Works to date.” ingenuity and resourcefulness, are also for a cause. Plus we’ve just recently overhauled our ahead of the curve in other areas. after using pages on the site to give them a clean, updated an empty coffee can to hold her household new feel.” knickknacks, cozy1812 decided to decorate Rewards for business it with fabric. now she’s turned these with a conscience decorated cans into a product line in her business. eBay Giving Works can also be a big part of “in one WeeK i collected 100 empty your selling strategy. Buyers tend to like the cans from one small elementary school and fact that their money is going to a charity, CHATTER 2007 our favorite sports bar restaurant! these and they will often bid extra because they’re were all headed for the dump/landfill! i am willing to pay more for a good cause. Many thoroughly enjoying my fledgling ‘go green’ sellers have used eBay Giving Works to help campaign! it’s amazing what an impact one drive their business. Said Titanium PowerSeller designerathletic, “As a small business, it’s a member can make.” 7 constant struggle to stand apart and connect eBay-USPS co-branded with consumers. We use eBay Giving Works reusable and recyclable boxes often, and customers see that we’re not only the Cradle-to-Cradle certified ebay-uSpS a shoe retailer, but also a company with a The Power of All of Us — co-branded box created by world-renowned conscience.” make a difference paultracey has discovered the power of the environmental designer William mcDonough is a highlight at the uSpS booth. order your program, as well. “The items I sell through eBay Let your friends and family know about eBay free Cradle-to-Cradle packaging today in the Giving Works definitely get more bids than similar Giving Works, and how they can use it to make uSpS Shipping Zone on ebay.com. items I’ve sold without eBay Giving Works. As a a difference. Or help your favorite nonprofit order your Cradle-to-Cradle packaging marketing tool for your eBay item, the charity join the program! eBay Giving Works has over today in the uSpS Shipping Zone on ribbon pops out more than bold or highlighting.” 10,000 nonprofits to choose from. If your favorite And the simplicity is a big plus for pugtaxi, who ebay.com. organization is missing, get them signed up (it’s free supports the Little Angels Pug Rescue. “eBay Giving and easy), so they can start benefiting today.
  • 8. Star Developer Award The Chatter Blog Winners At eBay T he Chatter team acts as your Developers Conference “eBay inside reporters.” From exclusive interviews such as the video interview with “The Tech Chick” D who gave the inside scoop on hot toys evelopers, entrepreneurs and affiliates know exactly how to describe what you’re looking for the holidays — to in-depth behind- from around the world joined eBay, PayPal, for, Mpire’s new image previews may be worth the the-scenes looks at new initiatives like Shopping.com, ProStores and Skype earlier thousand words you can’t find.” Feedback 2.0 – to lighthearted posts this week for the 6th annual eBay Developers Our Service to the Community award went to that highlight eBay in pop culture — Conference held here in Boston immediately before slomike1 (Michael Berger) of MyProSeller, an active the Chatter blog team works to bring eBay Live! Our Star Developer Awards recognize the and helpful PHP developer in our Developer Forums the right mix of information — and very best in our developer community by honoring who answers both newbie and veteran questions. fun — to eBay news. those who have created innovative solutions, or His helpfulness has resulted in numerous updates “The General Announcement board incorporated compelling user experience design and improvements to our API Documentation and has always been for official news about in their applications built on the eBay and PayPal platform notifications, which benefit of the entire site changes, policy updates, messages platforms. eBay developer community. For PayPal, E-junkie picked from our executives, etc.” said This year’s honors for Most Innovative Application up both the Best User Experience Design and the Laura Schopen, Senior Manager for for Buyers went to AuctionAds, an affiliate developer Service to the Community Award for their FatFreeCart Community Communications. “While who used innovative caching techniques, allowing application that goes with the implementation of we still maintain that channel for eBay them to serve up 30 million impressions a month PayPal Website Payments Pro. It’s the only cart which news, we saw a big need to share more with only 200,000 API calls – that’s an impressive works inside the merchant’s website (not in a pop-up) of the human side of eBay, too.” volume of traffic per API call. The Most Innovative without having to install anything. The people side of eBay includes Application for Sellers award went to SageFire’s YES! eBay Senior Director of Platform and Innovation both staff who are often featured (Year End Summary) report that fulfills eBay sellers’ Max Mancini said, “The 50,000 members of the via interviews and video, plus need to have an annual transactional history for tax eBay Developers Program are working to make eBay Community members who are and profitability analysis. even more accessible and fun to use for our wider profiled via Member Spotlights. The Best User Experience Design was presented community. The Star Developer Award winners are “There so many interesting people to Mpire’s Shopwave, a new Flash-based online the cream of the crop, and we salute them for their who have amazing eBay stories,” said shopping visualization application. As described innovative spirit, creativity, and commitment to Schopen. “Recently we published a on the popular blog, TechCrunch: “If you don’t making eBay an even better experience for us all.” story from a woman who was selling a family heirloom ring to make ends meet. The buyer who won the listing BUIlDINg CoMMUNITy found out why she was selling the CHATTER 2007 ring, and told her to keep her money eBay groups Bring People Together AND the ring – how great is that? These are the stories that inspire all of M us, staff and members alike.” aking a new friend who loves Mata Ortiz within eBay Groups. (To find eBay Groups, click on The Chatter has also been helpful pottery just as much as you do can make “Community” from the top of any eBay page.) 8 in resolving Community concerns. the world seem just a little smaller and “The eBay Groups platform can be customized For example, several weeks ago, more friendly. Although this kind of connection is to fit a group’s particular needs,” noted Garnor eBay updated our User Agreement rare to find in the “real world,” on eBay, these types of Morantes, whose team manages the Groups and Privacy Policy, but some of the connections happen every day. technology platform. Groups, which can be public or language caused some confusion eBay Groups private (invitation-only), offer group members a full among members. “Within a day, we helps eBay suite of online community tools. “Group members were able to publish a letter from our members connect have access to their own discussion boards, photo top privacy lawyer, who addressed with others albums, and calendars – and there will be more great each concern and helped members who share features coming in the near future.” understand the intent behind the their interests. changes,” said Schopen. eBay groups are about People Thousands eBay member giraffer first looked to into eBay of people are part of vibrant Groups as a way to connect locally. “I was looking for communities people in my state that sold or bought on eBay.” She Chatter Staff that have been was able to find two groups, one local and the other established statewide. “I’ve meet some wonderful people and Laura Schopen Managing Editor made friends that I can visit and chat with everyday.” Writers yan Knight R As a Group Leader giraffer loves being able to help Jeff Kakes new sellers and buyers learn about eBay and Ninad Wagle showing them around the site. “I keep an eye Layout evin Clarke K on them and am thrilled to see the success Tradeshow they have.” Publications Photography he Photo Group T © 2006 eBay Inc. All rights reserved. eBay, the eBay logo and eBay Live! are registered trademarks of eBay Inc. The power of all of us is a trademark of eBay Inc. Other trademarks and brands are the property of their respective owners. No one under 18 allowed.