The document is a questionnaire about blogging on the website Tumblr. It includes sections on the questionnaire itself, why people use Tumblr, the Tumblr community, how long people have been using Tumblr, how much time they spend on it, what attracts them to blogs, and some examples of reblogged content. The questionnaire received 45 responses and found that Tumblr is mainly used for personal purposes, blogging has created a large online community, and photos are the most commonly reblogged type of content.

1. Questionnaire
By Mike Ham

2. Introduction
• I have produced a questionnaire on quicksurvey.com.
Find it here at: http://kwiksurveys.com/online-
survey.php?surveyID=LJJEHK_804d813bI
•Primary research = getting
involved, more marks, own work
• Closed questionnaire = Quantitative
data, easier to collect information and produce graphs
from to show impact.

3. About my Questionnaire
• Over 2 weeks
• Spread the word on Twitter, Tumblr, Mixt to get
participants
• Received 45 results.
• Consent of their privacy given to them. (only I
will see what they put)

4. Gauntlett on publishing online.
Gauntlett asked his twitter followers why they made things and shared them
online. His summarised 30 responses were:
• So others can learn or be entertained
• a desire to share thoughts and creative endeavours
• to chronicle my existence
• to add to the information on the Web
• to be an active participant in the discussion of things,
• to be a media maker and not a consumer
• self-promotion/to show off
• to get feedback
• as a way to collaborate
• contributing and being part of a community of peers and
friends
• a sense of being heard

5. Why Tumblr is used
• I asked Tumblr bloggers why they blogged and got similar
results, to Gauntlett.
• My results show that Tumblr bloggers mainly use Tumblr for
personal uses.
• Other reasons included to socialise as a community and to
chronicle their existence.
• Compared to Gauntlett my results are more accurate as I
gathered more responses and got a greater
understanding which is clearly shown with Tumblr being
used for personal use.

6. Why Tumblr is used results

7. Why Tumblr is used, evaluation
• Because I did a closed questionnaire, it is
unclear to why Tumblr users use it as a
personal blog. But the results clearly show it is
mostly used for personal purpose

8. Tumblr Community

9. Tumblr Community evaluation
• Results show that Tumblr is very popular amongst
the younger generation. This suggests that the
impact of blogging is popular with the young.
• Bloggers do meet other bloggers online, which shows it
has a large online community, However
approximately only half of bloggers communicate with
each other. This shows that half
the bloggers just
blog content and do not interact.
• With the large community on Tumblr, there isn't a lot of
abuse found meaning a safe environment, is there.

10. Continuity of Tumblr

11. Continuity of Tumblr evaluation
• The impact of blogging on Tumblr is still relevant.
• It has only been around for less than 5 years and Bloggers
are continuing to blog using Tumblr.
• The 0% show that Tumblr bloggers have not been around
since the beginning at 2007. So it was slow to take off
• But majority of bloggers on Tumblr are new as clearly
shown (58%). This shows that new people are joining Tumblr
and blogging and that the impact of blogging hasn’t died
as bloggers continue to use Tumblr.

12. Tumblr Popularity
Blogs used before
Tumblr Tumblr Preferred
7%
49% Yes Yes
51% No No
93%

13. Tumblr Popularity evaluation
• Blogging has been around for almost a decade now, so
bloggers have used other blogs before Tumblr came out.
But 93% of Tumblr bloggers prefer Tumblr to other
blogs. This shows that, Tumblr is popular and
has had a greater impact than other blogs.
• Tumblr is still preferred and popular meaning that
Blogging has still made an impact on bloggers, and
despite other blogs being not as
popular, people still blog, so there is still an
impact.

14. Duration on Tumblr
Time of day Tumblr is used
Week duration
0% 2%
7%
15%
Never
School/college/uni/work
Once a week
49%
Spare time Every day
51%
Every other day
Both
76%
Day duration
18%
31% less than an hour
1-2 hours
15%
2-4 hours
more than 4 hours
36%

15. Duration on Tumblr evaluation
• Tumblr bloggers go on Tumblr both in and out of working hours.
People feel the need to blog during working hours. This
may be because they are bored, addicted, or using Tumblr for work.
Blogging therefore, has an impact if it is being used in
work as well as socially.
• The amount of time used during the day is spread out, this suggests
that blogging is well used. But when it comes to how often
bloggers blog during the week, a high percentage (76%) are on every
day. Meaning that blogs are used very often and almost certainly
every day. It is becoming part of a day to day routine.
Which shows that there it still has an impact on people
today.

16. Time on Tumblr

17. Time on Tumblr evaluation
• The amount of time spent during social time is spread out.
This suggests that blogging is well used and people do
blog.
• Quite a high percentage (22%) are on for more than 4 hours.
This shows that bloggers can spend a lot of time
blogging and that it can become part of their every
day life, which is an impact of blogging.
• During work times, Bloggers blog a small amount, which
suggests that, blogging isn't taking over their
work, but bloggers are still finding time to
blog, even at work when they shouldn’t really be doing
so.

18. Participation of Tumblr

19. Participation of Tumblr evaluation
• Although it varies, each Tumblr Blogger follow
many
other blogs. Bloggers participate a lot
which shows the impact.
• But of these followed blogs, not many are visited
often. Simply because there are too many too
follow, so bloggers only visit their favourites.
Certain blogs have bigger impacts to
bloggers. Much like other blogs on the web.

20. Attraction to Tumblr

21. Attraction to Tumblr evaluation
• Tumblr is seen as a personal blog. So that is why
bloggers are attracted to the Tumblr bloggers.
• Tumblr Bloggers are interested in other peoples blogs
and what content they show. The
blogs they
follow and reblog from, have a
personal meaning to them. It catches
there eye and they feel the need to share it with others.
• Most of which are Photos.

22. Figure 1
Figure 2
• Screen shots of Tumblr Dashboard , taken on 06/03/2012

23. Examples of Reblogged content
• These examples some examples that are
personal to the blogger. Notes indicate, how
popular one post is. The more popular it
is, the more meaning the post has to
bloggers.

24. Figure 3
Animals
Figure 4 Music Film Figure 5
• Screen shots of Tumblr Posts, taken on 06/03/2012

25. Places
Figure 6
Figure 8
MEMES
Games
Figure 7
• Screen shots of Tumblr Dashboard , taken on 06/03/2012

26. Questions I missed out.
• I didn’t ask where people were from or what gender
they were, but as a user I can confirm that most
blogs I find and follow are female rather
than male.
• Tumblr bloggers are spread
throughout the world. Some people I have
been in contact with are from
USA, Canada, Australia, Switzerland as well as the
UK.

27. References
• Figure 1 – My Tumblr Dashboard [screen print] accessed on (06/03/2012)
• Figure 2 - My Tumblr Dashboard [screen print] accessed on (06/03/2012)
• Figure 3 – screen shot [online image] available from http://t-i-g-e-r-p-r-i-n-c-e-s-
s.tumblr.com/post/18839426601 accessed on (06/03/2012)
• Figure 4 – screen shot [online image] available from: http://galaxy-
dr3ams.com/post/18840002620 accessed on (06/03/2012)
• Figure 5 - screen shot [online image] available from:
http://herebewheremonsterslie.tumblr.com/post/18831871950 accessed on (06/03/2012)
• Figure 6 – screen shot [online image] available from:
http://teaquila.tumblr.com/post/18839244152 accessed on (06/03/2012)
• Figure 7 - screen shot [online image] available from:
http://hylianbrotherhood.tumblr.com/post/16990828118 accessed on (06/03/2012)
• Figure 8 - screen shot [online image] available from:
http://toptumbles.com/post/11692123815/poor-peter-parker accessed on (06/03/2012)
• Questionnaire Image, [online image] available at: http://www.improve-mental-
health.com/image-files/depression-test.jpg accessed on (01/03/2012)
• Tumblr Image, [online image] available at: http://wpmu.org/wp-
content/uploads/2011/01/tumblr.png accessed on (01/03/2012)