One of the questions we hear most often is, “Where do you see web technology going in the coming years?” While localization, mobile, and apps are certainly key components of the emerging web, we feel that the biggest game changer will be personalization. With emerging government regulations and major privacy changes from Google, visitor intelligence will become harder to obtain; therefore, it will become increasingly important to learn as much about your visitors and apply that knowledge immediately. Websites That Think technology is “Organic Design” aimed at not only adjusting the layout of sites to device types, but more importantly, adjusting the very experience based on what we learn about the visitor´s needs. The old ways of reviewing heat maps and analytics to make changes based on behavior is like driving using only your rear-view mirror. “Organic design” principles found in our Websites That Think philosophy allow you to customize visitor experience immediately, leveraging up-to-the-minute visitor intelligence.

1. beyond responsive design interactive insights | 2012

2. > overview
• Founded - 2004
• Employees - 22 professionals
• Offices Cleveland, Dayton, Columbus &
Springfield, Ohio
• What We Do:
• Engaging Website Experiences
• Results-Driven Search Marketing
• Brand Insights & Communication
• Content Marketing
• Digital Video & Interactive Elements

4. Inspiring Brand Interactions

5. the landscape
the power of effective
interactive marketing

6. Active Device Usage
OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012

7. Active Device Usage
OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012

8. A Generation Of Multitaskers
OXIEM | INSIGHTS + STRATEGY

9. What Is Responsive Design?
A website’s ability to transform both visually and
architecturally to the display upon which it is viewed.
Responsive design focuses on the display, rather than the device
OXIEM | INSIGHTS + STRATEGY

10. Multi-Device Trends & Viewports
OXIEM | INSIGHTS + STRATEGY

11. Why Responsive Design?
• Better Visual Representation
• Optimized Navigation
• Optimized Features
• Search Engine Friendly
• More Reliable Navigation
OXIEM | INSIGHTS + STRATEGY

12. the next leap
going beyond responsive
design to smarter sites

13. Technology Conference Ideas Cocktail Party.
Welcome To The Online
OXIEM | INSIGHTS + STRATEGY

14. You Know More Than You Think
Domain: Lockheed.com When: 3pm, Wed. 9.12
Keywords: AS9102,
Location: Bethesda, MD
Technology Solution
Personae: Engineer Return Remarketer
Onsite Interactions:
Device: iPad Product, Case,
Technical White Paper
OXIEM | INSIGHTS + STRATEGY

15. What Do You Know?
OXIEM | INSIGHTS + STRATEGY

16. OXIEM | INSIGHTS + STRATEGY

17. Inspiring Brand Interactions

18. Oxiem Web Portfolio
OXIEM | INSIGHTS + STRATEGY

19. Oxiem Web Portfolio
OXIEM | INSIGHTS + STRATEGY

20. A Site For The Smarter Tablet
OXIEM | INSIGHTS + STRATEGY

21. A Site For The Smarter Tablet
OXIEM | INSIGHTS + STRATEGY

22. A Site For The Healthier Tablet
OXIEM | INSIGHTS + STRATEGY

23. A Site For The Harder Working Tablet
OXIEM | INSIGHTS + STRATEGY

24. What Do You Know?
OXIEM | INSIGHTS + STRATEGY

25. T

27. thank you.
OXIEM BRAND INTERACTIONS | COLUMBUS | DAYTON -SPRINGFIELD | 937484.8181 | OXIEM.COM