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!!Experts.!Network.!Events.!
facebook.com/owlaidk! twi9er.com/owlaidk!
owlai.com!
Optimize your website & increase
your conversion rate
WEBUSE & MAYK
Kristina
- Founder of MAYK in 2012
- Specializes in brand identity - from hands on brand
strategy to visual communication
- Previously worked 6 years for Kontrapunkt
- Clients: Several Danish ministries Rambøll, Widex,
DSB, Metroen, Movia, Dansk Røde Kors, Noma, Tasa-
ki, Novo Nordisk and Andersen Bakery, LEO Pharma,
Steno Diabetes Center, Arkitema Etc.
- Partner & Partner to be in several small start up
companies
Kristina is passionate about making every single
brand unique and makes sure it fulfills its full poten-
tial. She strives to make all visual communication
sharp, simple, recognizable, functional and beautiful.
Kristina is educated from the Danish Design School
Marina
- Founder of WEBUSE
- Specialized in online marketing, customer experi-
ence and communication + usability and information
architecture.
- Special focus on e-commerce.
Previously worked in the advertising industry for 12
years as a project manager and for 4 years at Telia
Sonera, responsible for e-commerce.
Marina is passionate about growing sales through
e-commerce and has focus on marketing, UX, IA and
communication. In 2012 she founded WEBUSE and
now 8 months later Marina works with clients as
Georg Jensen, Louis Poulsen, Ferm Living, Arkitema
etc.
Marina was also a speaker at SMX Stockholm 2010 -
SMX Stockholm is a conference where both market-
ers and e-commerce-gurus can grow and learn from
each other and global experts.
Issues stated by participants:
- Online communication, website design
- Website and facebook interactions, and how they can best supplement each other
- how you can get high conversion rate
- Info
- Learning more about conversion
- How to use web analytics to optimize design issues
- Improve the website to make it more appealing to potential clients. Find a suitable
“look” that appeals to the right clients.
- usability, online marketing
- SEO, information architecture, how to make it easy for the costumer to buy
- how to make it attractive, how to attract more public
- HOW to make a GOOD WEB-site!
- Optimize website, increase relevant traffic
- Brand creation, communication
- How to improve traffic on website
- Usability and online communication
- Marketing Research for my international websites
- marketing of my website.
- Online (and visual) communication
Build a strong brand
Website design
Online communication
Website testing
= Increase conversionrate
dk healthcare
?
Web CRM
?
O. M. Nielsen
?
Bikway
?
bEzH
?
Sociotransit
?
Good examples & sum up
Optimize your website and increase your conversion rate - Kristina and Marina
Mailchimp
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Crocs
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Crocs
Make it simple
Make it simple & Use pictures
Call to action in focus
Use the power of persuasion to increase online sales
= Social proof
= Give some take some
= Commitment
= Sense of urgency
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
12 mistakes in e-commerce
- A lack of detailed product information
- Hiding Contact Information
- A Long or Confusing Checkout Process
- Requiring an Account to Order
- An Inadequate Site Search Engine
- Poor Customer Service Options
- Tiny Product Images
- Only One Product Image
- A Poor Shopping Cart Design
- Lack of Payment Options
- Not Including Related Products
- Confusing Navigation
Optimize your website and increase your conversion rate - Kristina and Marina
Get inspired and increase
your knowledge
www...
Digital works
FDIH
Internetretailer
theGrok
GetElastick
Betashop
bryaneisenberg
SmashingMagazine
Econsultancy blog
KissMetrics blog
wired
Top e-commerce
amazone.com
miinto.com
mrporter.com
saxo.dk
Thank you!
Marina Saké Nielsen // 42 41 11 02
Kristina May // 27 32 71 17

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Optimize your website and increase your conversion rate - Kristina and Marina

  • 2. Optimize your website & increase your conversion rate WEBUSE & MAYK
  • 3. Kristina - Founder of MAYK in 2012 - Specializes in brand identity - from hands on brand strategy to visual communication - Previously worked 6 years for Kontrapunkt - Clients: Several Danish ministries Rambøll, Widex, DSB, Metroen, Movia, Dansk Røde Kors, Noma, Tasa- ki, Novo Nordisk and Andersen Bakery, LEO Pharma, Steno Diabetes Center, Arkitema Etc. - Partner & Partner to be in several small start up companies Kristina is passionate about making every single brand unique and makes sure it fulfills its full poten- tial. She strives to make all visual communication sharp, simple, recognizable, functional and beautiful. Kristina is educated from the Danish Design School Marina - Founder of WEBUSE - Specialized in online marketing, customer experi- ence and communication + usability and information architecture. - Special focus on e-commerce. Previously worked in the advertising industry for 12 years as a project manager and for 4 years at Telia Sonera, responsible for e-commerce. Marina is passionate about growing sales through e-commerce and has focus on marketing, UX, IA and communication. In 2012 she founded WEBUSE and now 8 months later Marina works with clients as Georg Jensen, Louis Poulsen, Ferm Living, Arkitema etc. Marina was also a speaker at SMX Stockholm 2010 - SMX Stockholm is a conference where both market- ers and e-commerce-gurus can grow and learn from each other and global experts.
  • 4. Issues stated by participants: - Online communication, website design - Website and facebook interactions, and how they can best supplement each other - how you can get high conversion rate - Info - Learning more about conversion - How to use web analytics to optimize design issues - Improve the website to make it more appealing to potential clients. Find a suitable “look” that appeals to the right clients. - usability, online marketing - SEO, information architecture, how to make it easy for the costumer to buy - how to make it attractive, how to attract more public - HOW to make a GOOD WEB-site! - Optimize website, increase relevant traffic - Brand creation, communication - How to improve traffic on website - Usability and online communication - Marketing Research for my international websites - marketing of my website. - Online (and visual) communication
  • 5. Build a strong brand Website design Online communication Website testing = Increase conversionrate
  • 7. ?
  • 9. ?
  • 11. ?
  • 13. ?
  • 14. bEzH
  • 15. ?
  • 17. ?
  • 18. Good examples & sum up
  • 23. Crocs
  • 26. Crocs
  • 28. Make it simple & Use pictures
  • 29. Call to action in focus
  • 30. Use the power of persuasion to increase online sales = Social proof = Give some take some = Commitment = Sense of urgency
  • 35. 12 mistakes in e-commerce - A lack of detailed product information - Hiding Contact Information - A Long or Confusing Checkout Process - Requiring an Account to Order - An Inadequate Site Search Engine - Poor Customer Service Options - Tiny Product Images - Only One Product Image - A Poor Shopping Cart Design - Lack of Payment Options - Not Including Related Products - Confusing Navigation
  • 37. Get inspired and increase your knowledge www... Digital works FDIH Internetretailer theGrok GetElastick Betashop bryaneisenberg SmashingMagazine Econsultancy blog KissMetrics blog wired Top e-commerce amazone.com miinto.com mrporter.com saxo.dk
  • 38. Thank you! Marina Saké Nielsen // 42 41 11 02 Kristina May // 27 32 71 17