a brief introduction of Corporate image and identity and their significance.

1. Corporate Image and Identity

2. Definition: Corporate Image
corporate image refers to how a business is perceived.
it is a generally accepted image of what a company
stands for
A corporations image is not solely created by the
company. other contributors to a company's image
could include news media journalists labour unions
environmental organisations and other NGO's

3. Who is interested in Corporate Image
The most important groups are:
• Stockholders
• Board of directors
• Employees
• Suppliers
• Channel members
• Customers
• Community

4. Benefots of Effective Corporate Image
• Stimulating Sales
• establishing companies' goodwill
• creating an identity of employees
• influencing investors and financial institutions
• promoting favourable relations with community
• acheving the desired

5. Definition: Corporate Identity
Corporate identity is the persona of a
corporation which is designed to accord
with and facilitate the attainment of
business objectives.
It is usually visibly manifested by way of
branding

6. Theory of Corporate Identity
• -corporate identity comes into being when there is
common ownership of an organizational
philosophy that is manifasted in a distinct
corporate culture - the corporate personality.
• -corporate identity helps organizations to
answer questions like "who are we?"
• -corporate identity also allows consumers to
denote theor sense of belonging.

7. Concept of Corporate Identity
Concept
Corporate Design
Corporate communication
Corporate Behaviour

8. Best Practices to build Identity
differentiation - brands need to stand apart, make an impression
and ultimately be preferred
relevance - brands need to connect with what people care about. to
build demand they must fulfil the needs and aspirations of their
audience.
coherence - to assure credibility brands must be coherent in what they
say and do
esteem - esteem is the reputing the brand has earned by executing
celarly on both its promised and delivered experience.

9. Visual Identity
logo are now the visual identities of corporation.they became
components of corporate identities by communicating brands
and unifying messages.the evolution of symbols were from a
way for a king
to seal a letter, to how businesses establish their credibility
and sell everything from financial services from hamburgers.

10. A Presentation By:
Owais Ashraf (A0102214161)
Abhitanjay Chaudhary (A0102214093)
Anant Prakash Gupta (A0102214086)
Rajat Sharma (A0102214079)
Thank You !!