Social media-analytics-2011

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Negócios Tecnologia

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Japan 0
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Facebook

2005 News Corp Buys myspace for
$580,000,000

2011 News Corp Sells myspace for
$35,000,000

GARTNER HYPE CYCLE
www.gartner.com/technology/research/methodologies/hype-cycle.jsp

GARTNER HYPE CYCLE 2011
www.gartner.com/technology/research/methodologies/hype-cycle.jsp

In 2010 Coca Cola cut ad spend by 6.6%
and invested more in Social Media

2011 social media
marketing industry report

Generating more business exposure 88%
Increased trafﬁc 72%
Improved search rankings 62%

http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

Engaging through social
media
• Put information in the
places where people go.

• Participate where people
are present,

particularly
through forums, wikis
and blogging.

• Deliver access to online
services

where people
go.

4 Step Plan
•Goal
• Audience
• Metrics
• Tactics

Social Media should be
• Goal
Oriented
• Trackable
• Integrated

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Social media-analytics-2011

1. Social Media Analytics

2. @philoakley

3. Bigger Now How Picture

4. Now Social Media Today

5. POPULATION

6. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

7. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

8. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

9. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

10. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

11. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

12. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

13. POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook

14.

15.

16.

17. 2005 News Corp Buys myspace for $580,000,000

18. 2005 News Corp Buys myspace for $580,000,000

19.

20. 2008 News Corp Valued at $1,500,000,000

21.

22. 2011 News Corp Sells myspace for $35,000,000

23. 2011 News Corp Sells myspace for $35,000,000

24. Proﬁts

25. Diffusion of Innovations

26. GARTNER HYPE CYCLE www.gartner.com/technology/research/methodologies/hype-cycle.jsp

27. GARTNER HYPE CYCLE 2011 www.gartner.com/technology/research/methodologies/hype-cycle.jsp

28. Paid Owned Earned

29. In 2010 Coca Cola cut ad spend by 6.6% and invested more in Social Media

30. 2011 social media marketing industry report Generating more business exposure 88% Increased trafﬁc 72% Improved search rankings 62% http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

31. Engaging through social media • Put information in the places where people go. • Participate where people are present, particularly through forums, wikis and blogging. • Deliver access to online services where people go.

32. How and so what?

33. Communication

34. Collaboration

35. Integrated

36. 4 Step Plan •Goal • Audience • Metrics • Tactics

37. Metrics = Analytics

38.

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45. Social Media Tracking

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65.

66. Sentiment Analysis

67.

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71.

72. Social CRM Tools

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78. Social Media should be • Goal Oriented • Trackable • Integrated

Social media-analytics-2011

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