Slides from presentation to the CIPD

1. Social Media for Business
Social Media to Increase
Your Profile and Sales

2. Philip Oakley
Outserve Limited
http://uk.linkedin.com/in/philoakley
http://about.me/philoakley
2

3. @PhilOakley
from
@OutserveWeb
#CIPD #socialmedia

4. Relationships

5. Listening

11. 3 Steps

12. SEARCH LISTEN ENGAGE

13. SEARCH LISTEN

14. SEARCH LISTEN ENGAGE

17. Your Goals

18. Goals

19. Listen

20. SET GOALS

21. Match Online
Activities to
Goals

22. Right Tools..
Right Places

23. Authority
&
Credibility

24. Paid Owned Earned

25. In 2010 Coca Cola cut ad spend
by 6.6% and invested more in
Social Media

26. 2012 social media marketing
industry report
Generating more business exposure 85%
Increased traffic 69%
Improved search rankings 55%
Generated Leads 58%
http://www.socialmediaexaminer.com/report/

33. Search
#CIPD

49. 4 Step Plan
•Goal
•Audience
•Metrics
•Tactics

50. Metrics
=
Analytics

54. Social Media
Tracking

57. Sentiment Analysis

61. Integration

62. Social CRM Tools

65. Superhuman Strengths

67. Social Media should
be
•Goal Oriented
•Trackable
•Integrated

68. 7 tips for

Invest in your profile

Recommend People

Ask for Recommendations

Join Groups (UKITA)

Ask and Answer questions

Don't link for the sake of it

Link to me - www.linkedin.com/in/philoakley

69. 7 tips for

Use a Twitter Client (Tweetdeck)

Use Twitter Search/Google Realtime search

Follow People

Engage (otherwise don't bother)

Publicise but mix with other content

Link to your blog/site

Think of ways to use (internal/mobile/text)

70. 7 tips for

Don't add friends for Business

Use Business & Fan Pages

Link Content (Twitter, Youtube, Blog posts)

Join or create a Group

Use Facebook events

Facebook applications - Slideshare

Advertise on Facebook

72. Thank You
Philip Oakley
Technology Consultant
Outserve Ltd
www.outserveweb.com
Blog www.outserveweb.com/blog
www.twitter.com/philoakley
www.twitter.com/OutserveWeb
www.linkedin.com/in/philoakley
www.facebook.com/OutserveWeb