2. experience relevance
Agenda
• What is Google Places?
• Where can you find Google Maps?
• Empowering Local Search
• Getting your business listed...
• How to optimise your Google Places listings
• Key Takeaways
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Google Places…Where your Business is located!
“Google Maps is a way of organizing the world's information
geographically“
Lars Rasmussen
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“The Place Browser”.. Michael Jones
Google Places defined by
Michael Jones - "Google Chief Technology Advocate Charge with Advancing the
Technology to Organise the World's Information and Make it Universally Accessible and
Useful“
“…It’s not just a map of Darling Harbour, it’s the gateway to
all the world’s information about the Darling Harbour..
including photos people have taken, videos, restaurant menus and
everything..in that sense it’s a browser for a place..the names of
places is just the starting point!...”
Source: ABC Radio – Maps Part Two (16/09/2010)
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7. experience relevance
Evolution of Google Places
Sept Feb April June Jan April June Oct April April April
2004 2005 2005 2005 2008 2009 2009 2009 2010 2010 2010
7 Source: http://www.a1smallbizonline.com/local-search-marketing/short-history-of-google-places/
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Google Places can be found via…
Blended
Search
Google
Google Maps
Latitude Results
Google
Google Places Mobile
Earth
Google Street
Maps on View
Websites
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Benefits of Local Search
90% of consumers purchase
near where they live.
Less
86% of all local Competition
searches are online
instead of traditional
mediums (Yellow Pages)
Relevant
information
Reach Qualified
Customers
90% of local searches result
in offline activity
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Local Search & Google Places for Businesses
Source: Netapps Consulting
Strong search presence comprised of Paid Search,
Google Maps & SEO
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32. experience relevance
Create Bulk Upload file
Additional Attributes to Consider:
• Mobile_Phone
• Fax_Phone
• Home_Page – provide the URL of the website
• Email – provide an email address as a call-to-action
• Hours - dayOfWeek:hh:mm:AMorPM:hh:mm:AMorPM
• Payment_Type
• Categories – choose up to 5 categories from Google Categories
32 Source: Optional Business Location Bulk Upload Attributes
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Example Bulk Upload file
Store_Code Name Address_Line_1 Address_Line_2 City State
100 Outrider Sydney 15-19 Parraween St Cremorne NSW
101 Outrider 1/195 Little Collins St Melbourne VIC
Melbourne
Country Main_Phone Email Home_Page Description
_Code
AU 02 8968 4000 sales@outrider.com http://www.outrider.com.au One of Australia’s largest Search
Marketing firms providing SEO &
SEM services. Outrider Sydney
(formerly knowned as 24/7 Real
Media Search) helps clients to
optimise their Return on Investment
(ROI)
AU 03 9940 7060 sales@outrider.com http://www.outrider.com.au One of Australia’s largest Search
Marketing firms providing SEO &
SEM services. Outrider Melbourne
(formerly knowned as 24/7 Real
Media Search) helps clients to
optimise their Return on Investment
(ROI)
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40. experience relevance
Key Takeways
1. Create Google Places account.
2. Extract locations & optional attributes information for bulk upload.
3. Upload locations & optional attributes information in prescribed
format.
4. Verify bulk listings via web form.
5. Optimise listings to specific retailer locations with images, videos
and specific calls-to-action.
6. Maintain the Google Places account with the addition of new outlets
and ensuring all information is up-to-date.
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