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Outerthought

  IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org
Our Vision



 We live in interesting transitioning times:


 content as cost ➙ content as opportunity



      IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   2
Data Deluge
                                          1.000
ExaBytes (1018) of data stored per year




                                           800

                                           600

                                           400

                                           200

                                             0
                                                       2006             2007              2008             2009               2010

                                                                                                                                     © IDC 2007

                                                  IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org                  3
Content opportunity


» content

» metadata

» usage data

» user behavioural data




       IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   4
User Behavioural Data


» clicks   =   usage

» click trail       =   user-generated linkmaps

» social data
 » user generated content (comments, tags, annotations, ...)
 » I Like, My Friends Like ... ➙ social graphs




           IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   5
Read vs Write Centricity

                                   READ                           WRITE

  CONTENT                             ++                                +

  METADATA                            ++                                +

    USAGE                               -                              ++

    UBD                                ?                             +++


    IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   6
Data Usability

                                                     Usability
        CONTENT                                          +++
        METADATA                                           ++
             USAGE                                          +
               UBD                                          ?

             ➙ need for processing
    IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   7
Needs for Scalable Content
» wire-speed capturing

» batch-oriented post-
 processing
» semantic lifting :
 extracting knowledge
 out of noise
» data and inferred data
 become one

        IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   8
Needs for Scalable Content
» wire-speed capturing                                  ➡ NoSQL & write-
                                                                 optimized storage
» batch-oriented post-
 processing                                             ➡        map/reduce

» semantic lifting :                                    ➡ NLP
 extracting knowledge
 out of noise
» data and inferred data                                ➡ smart content
 become one                                                      repositories

        IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org    9
Our Mission



» to become the premier content application
 technology provider for the content-as-an-
 opportunity age




      IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   10
Our Strategy




» technology

» partnerships                                  technology
                                                domain
                                                 THIS N OTE B OOK B ELO N GS TO :

                                                business


           Noteblock_03.indd 1                                                      23/05/10 14:42




       IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org          11
Technology


»Lily : NoSQL-based content
  repository (HBaseN OTESOLR) N GS TO:
                THIS
                     + B OOK B ELO
» Kauri : REST centric webapp dev framework
» Daisy : techdoc / QDoc / publishing CMS




            IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   12
Expertise




                                 As heard on BBC




    IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   13
Partnerships

» technology
 » You're a software company building content-centric applications (CMS, portal, publishing,
   analytics, archiving) or services provider and are interested in embedding Lily in your
   solutions.

» domain
 » You're a solutions provider specializing in a specific vertical domain (media, health, biotech,
   e-government). You need a Lily-based solution tailor-made to your domain of expertise.

» business
 » You're a consultancy, integrator or professional services provider. You need a scalable and
   searchable content repository for a customer project.You need enterprise priority support.




            IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org               14
What’s in it for you ?

» get priority access to the Lily development
  team for advice and bugfixing
» get early access to Lily releases and features

» get Lily training and support

» be able to influence the Lily roadmap

» benefit from partnership networking

» mutually support a software commons that
  addresses shared needs


          IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org   15
Let’s talk.
partners@outerthought.org


   IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org

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Outerthought / Lily Partnerships

  • 1. Outerthought IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org
  • 2. Our Vision We live in interesting transitioning times: content as cost ➙ content as opportunity IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 2
  • 3. Data Deluge 1.000 ExaBytes (1018) of data stored per year 800 600 400 200 0 2006 2007 2008 2009 2010 © IDC 2007 IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 3
  • 4. Content opportunity » content » metadata » usage data » user behavioural data IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 4
  • 5. User Behavioural Data » clicks = usage » click trail = user-generated linkmaps » social data » user generated content (comments, tags, annotations, ...) » I Like, My Friends Like ... ➙ social graphs IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 5
  • 6. Read vs Write Centricity READ WRITE CONTENT ++ + METADATA ++ + USAGE - ++ UBD ? +++ IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 6
  • 7. Data Usability Usability CONTENT +++ METADATA ++ USAGE + UBD ? ➙ need for processing IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 7
  • 8. Needs for Scalable Content » wire-speed capturing » batch-oriented post- processing » semantic lifting : extracting knowledge out of noise » data and inferred data become one IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 8
  • 9. Needs for Scalable Content » wire-speed capturing ➡ NoSQL & write- optimized storage » batch-oriented post- processing ➡ map/reduce » semantic lifting : ➡ NLP extracting knowledge out of noise » data and inferred data ➡ smart content become one repositories IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 9
  • 10. Our Mission » to become the premier content application technology provider for the content-as-an- opportunity age IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 10
  • 11. Our Strategy » technology » partnerships technology domain THIS N OTE B OOK B ELO N GS TO : business Noteblock_03.indd 1 23/05/10 14:42 IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 11
  • 12. Technology »Lily : NoSQL-based content repository (HBaseN OTESOLR) N GS TO: THIS + B OOK B ELO » Kauri : REST centric webapp dev framework » Daisy : techdoc / QDoc / publishing CMS IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 12
  • 13. Expertise As heard on BBC IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 13
  • 14. Partnerships » technology » You're a software company building content-centric applications (CMS, portal, publishing, analytics, archiving) or services provider and are interested in embedding Lily in your solutions. » domain » You're a solutions provider specializing in a specific vertical domain (media, health, biotech, e-government). You need a Lily-based solution tailor-made to your domain of expertise. » business » You're a consultancy, integrator or professional services provider. You need a scalable and searchable content repository for a customer project.You need enterprise priority support. IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 14
  • 15. What’s in it for you ? » get priority access to the Lily development team for advice and bugfixing » get early access to Lily releases and features » get Lily training and support » be able to influence the Lily roadmap » benefit from partnership networking » mutually support a software commons that addresses shared needs IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org 15
  • 16. Let’s talk. partners@outerthought.org IIC » TECHNOLOGIEPARK 3 » B-9052 ZWIJNAARDE (GENT) » www.outerthought.org