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2012 LinkedIn – “Sales Playbook” How To Leverage LinkedIn To Generate Sales Following the 3 Stage LinkedIn “Sales Playbook”  Maximizes your Ability to Leverage LinkedIn to Generate New Sales.   Lead Generation Roadmap 1. Developing Your Profile 2. Adding Applications 3. Joining Groups 4. Posting Updates 5. Following Prospects  6. Adding Connections 7. Developing A Sales Strategy 8. Establishing Yourself As A thought Leader 9. Creating Your Own Linkedin Group 10.  Engaging In Group Discussions 11. Creating and Promoting  Events 12.  Converting Event Attendees  Into Sales Opportunities Linked Stage 1 Stage 2 Stage 3
How To Leverage LinkedIn To Generate Sales  There are “12 Key Components” to a LinkedIn Sales Strategy and Each Component Is Critical To The System’s Ability To Generate Sales  LinkedIn – Lead Generation System- Components 2012 LinkedIn – Sales Playbook - Components 1 Developing Your Profile 7 Developing A Sales Strategy  2 Adding Applications 8 Establishing Thought Leadership 3 Joining Groups 9 Creating Your Own Group 4 Posting Updates 10 Engaging In Group Discussions 5 Following Prospects 11 Creating and Promoting Events  6 Adding Connections  12 Converting Attendees Into Sales
LinkedIn Lead Generation - Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Within each LinkedIn Lead Generation System Component is a  “Set of Processes” that Maximize the Overall Lead Generation System’s  – Effectiveness and Efficiency
1. Developing Your LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Setting Up Your LinkedIn Profile Is The Foundation Of Leveraging LinkedIn  To Identify New Prospects and Generate New Leads.
2A. Adding LinkedIn Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adding Recommendations To Your LinkedIn Profile Is A Key Factor  For LinkedIn Members In Determining Credibility and Value
2B. Adding LinkedIn Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adding LinkedIn Applications Increases The Ability To Market Your Offering  Through Various, Effective Multimedia Formats
3. Joining LinkedIn Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Joining LinkedIn Groups extends your network further to help identify  new prospects and generate new leads.
4. Posting LinkedIn Updates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Posting LinkedIn Updates creates and maintains top of mind awareness,  creates greater interest and increases lead generation opportunities
5. Following Prospects: Companies and Contacts  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Following companies and contacts on LinkedIn provides you with key business intelligence on target prospects that identifies new potential lead generation opportunities  within target prospect accounts
6. Adding LinkedIn Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adding LinkedIn Connections extends the network of target prospects that you can market and communicate with directly through LinkedIn
7. Developing Your LinkedIn Sales Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maximizes the Speed, Effectiveness and Efficiency in Generating New Leads
8.  Establishing Yourself As A Thought Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increases Ability to Achieve and Maintain Thought Knowledge Leadership  Which Is The Key To Generating Social Media Leads
9. Creating Your LinkedIn Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating your LinkedIn group extends your ability to establish yourself  as a thought leader and establish the value of your offerings.
10. Promoting Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increases Event Attendance and New Lead Opportunities
11. Researching Event Attend ees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maximizes Effectiveness of Converting Event Attendees Into New Leads
12. Converting Event Attendees Into Sales Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ensures Maximum ROI of Converting LinkedIn Contacts Into New Leads
Outbound Excellence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2012 LinkedIn “Sales Playbook” Offering
Outbound Excellence “ LinkedIn Sales Growth System” Outbound Excellence David Kalstrom  602-770-0012 Designing & Implementing Your 2012 LinkedIn “Sales Playbook”

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Developing Your 2012 Linked In Sales Strategy 12272012

  • 1. 2012 LinkedIn – “Sales Playbook” How To Leverage LinkedIn To Generate Sales Following the 3 Stage LinkedIn “Sales Playbook” Maximizes your Ability to Leverage LinkedIn to Generate New Sales. Lead Generation Roadmap 1. Developing Your Profile 2. Adding Applications 3. Joining Groups 4. Posting Updates 5. Following Prospects 6. Adding Connections 7. Developing A Sales Strategy 8. Establishing Yourself As A thought Leader 9. Creating Your Own Linkedin Group 10. Engaging In Group Discussions 11. Creating and Promoting Events 12. Converting Event Attendees Into Sales Opportunities Linked Stage 1 Stage 2 Stage 3
  • 2. How To Leverage LinkedIn To Generate Sales There are “12 Key Components” to a LinkedIn Sales Strategy and Each Component Is Critical To The System’s Ability To Generate Sales LinkedIn – Lead Generation System- Components 2012 LinkedIn – Sales Playbook - Components 1 Developing Your Profile 7 Developing A Sales Strategy 2 Adding Applications 8 Establishing Thought Leadership 3 Joining Groups 9 Creating Your Own Group 4 Posting Updates 10 Engaging In Group Discussions 5 Following Prospects 11 Creating and Promoting Events 6 Adding Connections 12 Converting Attendees Into Sales
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  • 18. Outbound Excellence “ LinkedIn Sales Growth System” Outbound Excellence David Kalstrom 602-770-0012 Designing & Implementing Your 2012 LinkedIn “Sales Playbook”