'How to Analyse & Optimise Campaigns to Increase ROI.' Presented at 'The Science of Social' webinar on May 9th 2012 by Richard Jones - Engage Sciences

1. EngageSciences

2. We do a lot of campaigns 1
1000s of campaigns have been initiated
using our platform.

3. Think of us as the enabler 2
“EngageSciences allows us to create
and manage multiple campaigns
simultaneously with limited resource
The mixture of campaign types
and frequently refreshed content
helps to keep users engaged”
Chris Howard, Director
Online Marketing, Play.com

4. More fans is just the start 3
300K
Play.com implement
EngageSciences
Facebook
Fans
30K
Timeline
January 2011 January 2012
Play.com Amazon UK

5. You need a strategy 4
Goals
Engagement
Fan Acquisition
Reach
Engagement
Advocacy
Amplification
Loyalty
Commerce
Activation
Data
Results.
$

6. What should you report on?
Questions? 5

7. Is a campaign view enough? 6
Being able to
execute a social
campaign is only
the beginning
We create a record
for every fan who
interacts with your
campaigns, so you
can understand who
they are over time
and the conversions
they drive amongst
their friends. It is a
goldmine of data
that can be used to
drive marketing on
other channels

8. EngageSciences