How I Beat the X Factor using Social Media - Jon Morter, Big Other

RAGE to No.1 The story of how Rage Against The Machine achieved the Christmas No.1 of 2009 through social networking

Social Playground ,[object Object],[object Object],[object Object]

No.1 Twitter Trend #80tweets hits the No.1 trend in the World for a day Curiosity within Social Media leads to a...

[object Object],X-Factor Winners 2005 - Shayne Ward Christmas No.1 2006 - Leona Lewis Christmas No.1 2007 - Leon Jackson Christmas No.1 2008 - ?

‘ The Ultimate Rickroll’ ,[object Object],I made a logo and encouraged members to use it in their profile picture on social networks. 68,000 people joined...

December 2008 X-Factor winner Alexandra Burke hits the Christmas No.1 selling half a million more singles than the No.2 record. The 4th Christmas No.1 in a row for the show... Rick Astley scrapes into the Top 75 at #73. Numerous downloads were annulled do to “bulk buying”

November 2009 ,[object Object]

Time for action November 22nd 2009

Learn from past mistakes... ...and pay closer attention to detail Getting a song into the charts wasn ’t as simple as I’d originally thought... Read the chart rules thoroughly Learn the quirks of Facebook back-to-front Encourage the use of the ‘Share’ button

The Social Media needed great PR

...and even greater PR ,[object Object]

Clear Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],With 3 hours of the chart week to go...

Final Score ,[object Object],[object Object],Armed with a budget of £0.00, and a facebook group, we had beaten the media Goliath to the Christmas No.1 Plus raised over £100,000 for the charity SHELTER

Thank You! ,[object Object],[object Object],[object Object]

How I Beat the X Factor using Social Media - Jon Morter, Big Other

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How I Beat the X Factor using Social Media - Jon Morter, Big Other